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About Max Goldberg

Here are my most recent posts

Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US Open

Gary Hirshberg, President and CE-Yo of Stonyfield, talks about the Stonyfield Cafe and Organic Food at the US

At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence. At the […]

Celebrity Interviews Company Stories Health Organic Restaurants Video Video Restaurant Reviews
LivingMaxwell.com

At this year’s US Open tennis tournament in New York City, Stonyfield had its Stonyfield Cafe outside center court where they served organic and natural food. This was the first time that I can ever remember organic food being served at a major sporting event, and I hope this becomes a regular occurrence.

At the tournament, I caught up with Stonyfield’s President and CE-Yo, Gary Hirshberg, where we talked about the the success of the Stonyfield Cafe and its future plans.

A side note: When I started livingmaxwell about ten months ago, one of my goals was to interview Gary Hirshberg. So, making this happen was a big thrill.

Not only was Gary was featured in the movie Food, Inc. but he is one of the most influential figures in the organic food movement in our country. Aside from his tremendous commitment to organic and the environment, Gary believes that business is the most powerful tool to change the world — something that I agree with 100%.

Also, many thanks to Gary’s wife, Meg Hirshberg (a fellow Brown University alum), who did a great job shooting this segment.


Joel Salatin of Food Inc. Addresses the High Cost of Organic Food

Joel Salatin of Food Inc. Addresses the High Cost of Organic Food

Earlier this year, I interviewed Joel Salatin, one of the stars of the movie Food Inc., at the Northeast Organic Farmers Association – MA Winter Conference. In case you don’t remember, Joel Salatin was the organic farmer in the movie who was cutting up the chickens in his “outdoor” processing facility. One complaint that never […]

Celebrity Interviews Organic Video
LivingMaxwell.com

Earlier this year, I interviewed Joel Salatin, one of the stars of the movie Food Inc., at the Northeast Organic Farmers Association – MA Winter Conference.

In case you don’t remember, Joel Salatin was the organic farmer in the movie who was cutting up the chickens in his “outdoor” processing facility.

One complaint that never seems to disappear is the high price of organic food. In the video, Joel addresses this concern and what people can do about it.

I have a decent amount of footage with Joel and will be releasing it in a few different installments. Here is the first one.


USDA Ignores Federal Judge's Ruling Regarding GE-Sugar Beets

USDA Ignores Federal Judge's Ruling Regarding GE-Sugar Beets

Be clear about one thing: The current administration is about as “anti-organic” as you can get and don’t let Michelle Obama’s token organic garden (which wasn’t even organic since the soil was tested as very toxic) fool you. Recent developments in Washington D.C. are nothing short of infuriating and disheartening for people who love organic […]

GMO The Center for Food Safety USDA
LivingMaxwell.com

USDA Secretary Tom Vilsack - Courtesy: USDA

Be clear about one thing: The current administration is about as “anti-organic” as you can get and don’t let Michelle Obama’s token organic garden (which wasn’t even organic since the soil was tested as very toxic) fool you.

Recent developments in Washington D.C. are nothing short of infuriating and disheartening for people who love organic food.  Just within the past month, this has happened:

Evidence #1

The FDA declared genetically-engineered salmon to be safe, and approval of this fish appears to be imminent.

This is an absolute disaster. Why? Well, there are many reasons and expect the flood-gates to open to other genetically-engineered animals. Cattle and pigs are sure to be next.

In the U.S., genetically-modified food does not have to be labeled as such. So, when you go to a market and order salmon, you will have no idea if what you are buying has been manipulated in a laboratory or not.

PLEASE send in your email protesting this.

Evidence #2

On August 13, 2010, a federal judge ruled that the USDA could not approve the planting of genetically-engineered sugar beets after this specific date because the agency had failed to deliver an environmental review. The agency needs to prove that GE-sugar beets do not contaminate organic sugar beet farms and don’t cause superweeds.

Proving this will be very, very difficult because we know that GMO crops do cause superweeds and do contaminate similar organic crops. Read more »


Organic Strawberries are Found to be More Nutritious, Says Washington State University

Organic Strawberries are Found to be More Nutritious, Says Washington State University

I just love reading announcements like this. Researchers at Washington State University just released the results of their study of strawberries and concluded that organic is superior to conventional in several different categories. Not that this is any great surprise to me but having empirical evidence is always beneficial. The study, which was published in […]

Fruit GMO Organic Soil
LivingMaxwell.com

I just love reading announcements like this. Researchers at Washington State University just released the results of their study of strawberries and concluded that organic is superior to conventional in several different categories.

Not that this is any great surprise to me but having empirical evidence is always beneficial.

The study, which was published in PLoS One, came to the following conclusions about organic strawberries:

– Longer shelf life and greater dry matter.

– Higher antioxidant activity and concentrations of ascorbic acid and phenolic compounds.

– Sweeter taste, better flavor and appearance. Read more »


FDA Declares Genetically-Modified Salmon is Safe — Really?????

FDA Declares Genetically-Modified Salmon is Safe -- Really?????

Just when you thought it would be an uneventful time to go away on a holiday weekend, the FDA conveniently declared on Friday (when most people are not paying attention to the news) that genetically-modified salmon is safe and doesn’t pose an environmental risk. The timing in all of this was calculated to perfection and […]

GMO Organic Regulation USDA
LivingMaxwell.com

Source: AquaBounty

Just when you thought it would be an uneventful time to go away on a holiday weekend, the FDA conveniently declared on Friday (when most people are not paying attention to the news) that genetically-modified salmon is safe and doesn’t pose an environmental risk.

The timing in all of this was calculated to perfection and displays a real agenda within the government.  After all, with the naming of Islam Siddiqui to a key trade post and other high level nominations, should we be in the least bit surprised at this announcement?  I’m not.

The skinny: A company in Boston named AquaBounty Technologies has genetically altered a salmon so that it grows to its market size in 16 to 18 months instead of three years. They have been working with the FDA for nearly a decade to get approval and now a decision appears very close.

How do they get it to grow so fast? In the cold weather, salmon normally turn off their growth hormone. So, AquaBounty has inserted a growth hormone from a Chinook salmon as well as a genetic on-switch from the ocean pout, a distant relative of the salmon. As a result, the salmon never stops growing.

The company says that the chances of mixing with wild fish and contaminating real fish is close to nothing because it will only be grown inland on fish farms.  Read more »


The GoodOnYa Bar's Breakfast Bar – Video Product Review

The GoodOnYa Bar's Breakfast Bar - Video Product Review

In this video, I review The GoodOnYa Bar’s Breakfast Bar. A few main reasons why I like this bar. – It is real food and tastes like real food.  It doesn’t taste like a highly processed bar. – Contains Brazil nuts, my favorite kind of nuts. – Sweetened with maple syrup – this is pretty […]

Aflatoxin Video Product Reviews
LivingMaxwell.com

In this video, I review The GoodOnYa Bar’s Breakfast Bar.

A few main reasons why I like this bar.

– It is real food and tastes like real food.  It doesn’t taste like a highly processed bar.

– Contains Brazil nuts, my favorite kind of nuts.

– Sweetened with maple syrup – this is pretty rare.

– About 64% raw.

I interviewed the founder of The GoodOnYa Bar, Kris Fillat, earlier this year and she gave me a great explanation about the safety of eating peanuts. The bar was also included in my Best of Show from the 2010 Expo West Trade Show.

The Breakfast Bars are primarily sold in Southern California but can be purchased online HERE.


The Dirty Dozen – 12 Different Fish to Avoid

The Dirty Dozen - 12 Different Fish to Avoid

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat. One of my favorite non-profits, Food & Water Watch, has addressed this problem and come […]

Fish
LivingMaxwell.com

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the fish that they give a big thumbs down to.

1. Atlantic cod

2. Atlantic flatfish, e.g. Atlantic halibut, flounders and sole

3. Caviar, especially from beluga and other wild-caught sturgeon

4. Chilean seabass

5. Eel Read more »