Top 5 Organic Food Trends for 2010

Written by Max Goldberg on January 4, 2010. Follow Max on Twitter: @livingmaxwell.

edible flower photo

I just knew that the hundreds and hundreds of hours I have spent roaming the aisles of supermarkets and studying menus at organic restaurants would come in handy one day.

But, I had no idea that it would lead to me writing this post.  So, here it goes….

1) More and More Coconuts

Coconuts have taken on much more prominence as of late.  A bunch of ice creams, including Luna and Larry’s Organic Coconut Bliss and Purely Decadent, have coconuts as their central ingredient.  Energy bars, such as those from Raw Revolution, have used them in their products for a while.

In terms of organic coconuts, this is what I foresee.

Organic coconut water: Coconut water is a hot trend in the beverage world right now.  Some people consider coconut water to be the ultimate post-workout drink because it contains electrolytes.

However, nearly all of those boxes of coconut water that are flying off the shelves in the supermarkets are not organic.  It is only a matter of time before we see a shift to organic.

Organic milk smoothies: You get coconut milk by taking the coconut water and coconut meat, blending them and straining the liquid.  Coconut milk would be a fantastic base for a smoothie.

I can see a smart company coming to market with this drink and throwing in some superfoods, such as maca or cacao.  It would be a big hit.


2) Flower Power

Something that I expect to see a lot more of are organic edible flowers.

Not only are they are being sold on their own in small plastic containers but they are showing up in pre-packaged boxes of lettuce (Locally Known in Maine does this) and as garnishes on plates at organic restaurants (Grezzo Restaurant in Boston uses them a lot).

I see organic edible flowers showing up in many more places, especially in restaurants, and also in bottled drinks as infusions.


3) Sprouting Everywhere

With an increasing number of people looking for non-animal sources of protein, the popularity of sprouted organic beans is sure to take off.  Sprouting organic lentils, adzuki and mung beans is not only very economical and easy to do but provides tremendous nutritional value.

Well-known in the raw food community, sprouting will soon become more widespread.


4) Coffee, Coffee, Coffee

Many years ago I was contemplating opening up my own chain of organic coffee shops and a mentor of mine gave me some words of advice that I remember to this day.

He said “there are no barriers to entry.  Soon, McDonald’s, Burger King, and everyone will be selling organic coffee.”

Well, he was certainly was right about McDonald’s, which sells Newman’s Own Organics.

I predict one or two of the other big chains will follow suit and sell organic coffee by the cup as well.  This will really help organic coffee go even more mainstream.


5) Environmentalists Promote Organic Food

In 2010, the consumption of organic food will become much more of an environmental issue.  Toxic pesticides that are sprayed onto traditional crops corrupt soil quality and inevitably leak into the water supply.

The quality of our drinking water, which was recently written about in the The New York Times, is abysmal.  Advocates for clean water will much more closely and publicly align themselves with the organic food movement.

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What are your top 5 organic food trends for 2010?

Signature: Have a great day!

22 Comments

  1. Hi Max,
    I just wanted to say thanks for the Coconut Bliss shout out!

    I hope you’re right about organic coconut water, I’m one of those people that think it’s great to rehydrate after a workout. I would love to be able to buy it organic!

    Have a wonderful New Year!
    Kiley

    Written by Kiley from Coconut Bliss on January 5, 2010 @ 11:10 am
  2. I adore coconut! It would be #1 in my top 5. Not only is it very healthy, but it’s so tasty. I use coconut oil for cooking and it makes the kitchen smell so intoxicating and the finished dish taste incredible. So Delicious coconut milk beverages and coffee creamer are much tastier than soy milk, and Purely Decadent coconut milk ice cream is sublime! And have you tasted Mahalo candy bars? Wow!

    Written by Anna Maria on January 5, 2010 @ 2:18 pm
  3. Hi Kiley,

    My pleasure! I am big fan of your product.

    In regards to the organic coconut water, I am with you. You can buy it online but it would be great to be able to buy at a market after a workout or at a yoga studio after a class.

    Organic coconut water can be purchased online but those companies must not have the national distribution in place just yet. Let’s hope that changes.

    Have a great 2010!

    Live well,
    Max

    Written by Max on January 5, 2010 @ 3:06 pm
  4. Hi Anna Maria,

    So great that you love coconuts as well and that it would be your #1 also! There seem to be a lot of coconut fans out there. :-)

    Other ways I use coconut oil: In my smoothies and as a moisturizer.

    I’m curious. What is your favorite brand of organic coconut oil??

    Thanks for the suggestion of Mahalo candy, I’ll check it out.

    Have the best day!

    Live well,
    Max

    Written by Max on January 5, 2010 @ 3:15 pm
  5. Hi Max,
    What a great post! I LOVE Coconut Bliss. I wish it was in very store! I agree with your forecast for our organic and healthy future. Sprouting is definitely going to expand in awareness. It’s so fun too! Thank you so much for sharing and happy 2010~

    Written by Jennifer Hart on January 5, 2010 @ 4:22 pm
  6. I love making my popcorn with coconut oil, so yummy!
    Now I might have to make some tonight :)

    Written by Kiley from Coconut Bliss on January 5, 2010 @ 9:51 pm
  7. Hi Jennifer,

    Thanks for your feedback! There are A LOT of people who seem to love Coconut Bliss. When I first tried it several months ago, I was pretty amazed how good it tasted. In fact, I have a container of Vanilla Island in my freezer right now.

    How often do you sprout and with what kind of beans?

    Live well,
    Max

    Written by Max Goldberg on January 5, 2010 @ 10:23 pm
  8. Hi Kiley,

    Popcorn made with coconut oil!!!! I’ve never thought of that!! Wow!! When I used to make popcorn, it was with an air machine – no oil required.

    How does it taste when you make it with coconut oil?

    Live well,
    Max

    Written by Max Goldberg on January 5, 2010 @ 10:25 pm
  9. very nicely done

    even though some purist seem to balk at the mainstreaming of organic by companies like Walmart and McDonald’s I think these are important steps in the big picture.

    when a company like Coke decides to reduce the amount of plastic it uses in it’s bottles, or offers a natural sugar option (can sugar vs. high fructose corn syrup) the impact is HUGE! it won’t make me suddenly want to drink a Coke product, but since that consumption isn’t going away–any improvement/reduction is great.

    one to add to your list maybe is raw chocolate. raw cacao products are getting huge and being touted as both a foodie bliss kinda item and a super food. i love Uli Mana’s raw dark cacao truffles and anything with raw chocolate and hemp with a glass of organic red wine…

    speaking of wine, i hope organic and biodynamic grows big-time in popularity with wine consumers…why would people want anything else?

    cheers!
    ken
    live nude food & fat kid suit

    Written by Ken on January 5, 2010 @ 11:56 pm
  10. I have a popper that I think is called a stir crazy, it uses a little oil on the bottom, I love it! Way better than air popped…
    Truth be told it’s the best popcorn you can imagine, popcorn is my favorite snack food so I’ve put some serious research into the subject. I pop it in coconut oil and then crack pink Himalayan salt on top…. and of course it’s all organic as well :)
    Now I’m craving popcorn again, I need to stop coming to this discussion!

    Written by Kiley on January 6, 2010 @ 5:52 pm
  11. Thanks Ken!

    I agree with you. Major corporations who embrace organic can take this important and “clean” food to the masses while bringing down costs.

    It is funny you mention cacao. I have it almost every single day and was very close to including it in the list. There is no doubt that it could be in there. Good call on that one.

    Organic wines: definitely will be on the rise. Do you have any favorite organic wines?

    Live well,
    Max

    Written by livingmaxwell on January 6, 2010 @ 10:58 pm
  12. Kiley, you’ve inspired me!!!! I may have to try this popcorn now. Will keep you posted. :-)

    Live well,
    Max

    Written by livingmaxwell on January 6, 2010 @ 10:59 pm
  13. My favorite organic wines right now are any that Trader Joe’s stocks for $6 or less :)

    They have some Spanish reds that aren’t half bad…just tried a new one tonight called Slow Paseo that is a nice table wine.

    Wine illustrates one of the big issues w/ organic…while some of us are willing to pay a little more, most of us don’t want organic to be “luxury-taxed.” Esp when we know it’s just marketing.

    I buy plenty of non-organic veggies directly from farmers that can look me in the eye and tell me they grew the produce sans pesticides and commercial fertilizer. a lot of farmers who used to be organic are letting their certs go because the paperwork/process is bureaucratic and they don’t want to deal with it. i’m fine with that. it’s not the little organic sticker on my fruit i’m after…

    but in the big bad world, no way am i gonna trust mega corporations food standards unless they can certify it’s organic! funny paradox being created? the big boys will be saddled with higher standard???

    Written by Ken on January 6, 2010 @ 11:42 pm
  14. I love Coconut Bliss! So much better than dairy, soy, refined, sugar, etc. I’ve been eating coconut products (meat, water oil) and my health has improved because of it (and other changes I made). I just feel a little uneasy because coconuts are so not local to me.

    Written by Carla on January 7, 2010 @ 12:08 am
  15. Coconut milk and cacao together sounds like it may be a big hit, kind of like a healthy version of chocolate milk. Coconut is a very unique type of fruit. I have seen that you can now get coffee berries in a juice. I read that while getting the coffee beans they throw away the coffee berries. That is a waste. The coffee berries are very high in antioxidants.

    There is a big trend of new superfruit juices. You can now get juices (at Whole Foods) that contain camu camu fruit with 30 times the vitamin C content of oranges and also yumberry juice, goji berries, dragon fruit, mangosteen, pomegranate and even gac fruit. That sounds cool. Give me some gac juice.

    Written by Chuck on January 7, 2010 @ 5:00 am
  16. I forgot to mention the acai fruit juice. You cannot get the berries but the juice is very popular now. Protein is made up of amino acids in different proportions. Eggs are supposed to have the best amino acid profile. But by dry weight, the acai berrry has the same amount of protein of eggs and it has the identical amino acid profile of eggs. Please note that an egg has 250 mg of cholesterol and plant foods have no cholesterol. Then the acai berries have the same essential fatty acid profile as olives. They are both very high in omega-9 fatty acids.

    I have seen 3 new juices in stores that contain many of the above fruits. They are called Black Dragon, Blue Dragon and Red Dragon juice. There is even a juice that contains dragons blood (sangre de drago sap). Imagine telling people that you are drinking dragons blood. Some of these fruits grow in the Amazon rainforest and you now have Charles, Prince of Wales with his rainforest project that includes the Dalai Lama, Robin Williams, Harrison Ford, a frog and corporate leaders of Google, Sony, Amazon.com, Michael Dell, Richard Branson and others. http://c-frog.notlong.com

    Written by Chuck on January 7, 2010 @ 5:29 am
  17. Hi Carla,

    This is becoming a Coconut Bliss love fest here!!!! That is fine by me because they make a great product and are fantastic people.

    So great to hear your health improved because of coconuts!!! How cool! Maybe others will read this and become inspired.

    I can see why you feel a little uneasy about them not being local. That happens to me sometimes also.

    Live well,
    Max

    Written by livingmaxwell on January 7, 2010 @ 2:48 pm
  18. Hi Ken,

    Thanks for the info on the organic wines.

    Also, a lot of people are in agreement with you– they like to look the farmer in the eye and see if he/she is using chemicals or not. What may be surprising to some folks is that farmers WILL admit that they do use some type of pesticide. They don’t try to hide it, at least the ones I have talked to.

    And yes, organic certification is a serious time/cost issue for many small farmers. It is a real problem.

    Live well,
    Max

    Written by livingmaxwell on January 7, 2010 @ 2:54 pm
  19. Hi Chuck,

    I didn’t know that about the coffee berries. Thanks for that piece of info. I will be interviewing an organic coffee farmer from Latin America very soon and will ask her about that.

    I’m glad you brought up those super-fruit juices. That is something that I am going to look at and possibly add one of them to the Max Recommends page. Agreed – the antioxidant levels are very, very high. I will also check out those brands you mentioned.

    Thanks for your feedback.

    Live well,
    Max

    Written by livingmaxwell on January 7, 2010 @ 3:00 pm
  20. Hey Max,

    There is one brand of organic coconut water that I’ve been seeing in stores in Oregon for the last year or so – It’s called Nature Factor and comes in a 12 oz can. I’m assuming it’s in distribution and can be ordered by natural food stores around the country. You can request your local store to order it.

    Written by Larry on January 12, 2010 @ 4:26 pm
  21. Hi Larry,

    Thanks for your comment. Yes, I have seen Nature Factor but only on the Internet. I have never seen it in my local stores. I’ll be requesting it the next time I go shopping.

    Has anyone else seen organic coconut water on the shelves? Any other brands?

    Live well,
    Max

    Written by livingmaxwell on January 13, 2010 @ 1:49 pm
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