I spend more time than you can imagine thinking about product design, from both a packaging and ingredient standpoint.
With budgets always tight for start-up companies, I am so impressed when a young organic brand has such smart and sophisticated packaging. I am equally, if not more, appreciative when the ingredient mix is so intelligently done that it results in a healthy and superior tasting product.
Vigilant Eats Goji-Cacao Superfood Cereal completely nails it on both fronts. Big time.
Read More »

While I don’t have kids, I often think about what foods I would feed them.
I can’t tell you how gratifying it is to share with you great tasting organic products that are also making a big difference in the world.
When it comes to eating, I like clean and light food.
