Living Maxwell
Company Stories
For as long as I have been covering the organic food industry and giving out Natural Products Expo West awards, it has always been a Top 5 list.
However, due to the incredible number of fantastic products that I saw at the 2024 show and at the urging of my good friend Liana Werner-Gray, I have expanded the list to a Top 10.
Living Maxwell
Company Stories
For those of us who are fans of Dr. Bronner’s, the company’s products have a constant presence in our households, and we use them to clean our bodies and physical surroundings on a daily basis.
While this is unquestionably a critical component of our lives and imperative to maintain good health, cleaning transcends removing whatever is on our skin, on our clothes or on our kitchen countertops. It also affects our emotional well-being and directly impacts how we show up in the world.
And this is precisely why Lisa Bronner’s Soap & Soul: A Practical Guide to Minding Your Home, Your Body and Your Spirit with Dr. Bronner’s Magic Soaps spoke to me so much, as it squarely touches on the importance of cleaning both the tangible and intangible — an essential formula for a meaningful life.
Living Maxwell
Company Stories
For as long as I have been covering the organic food industry, I have attended Natural Products Expo East, with my first show in Boston in 2009.
So, it is very bittersweet to report that after last week’s show in Philadelphia, there will be no more Expo East moving forward. New Hope, the organizer of the event, has decided to launch something new in 2024 called Newtopia Now.
Living Maxwell
Company Stories
On the last few days of my trip to Costa Rica, I was in Puerto Viejo, Costa Rica.
Populated by many European and American ex-pats, Puerto Viejo is a really cool surfing town on the Caribbean coast of Costa Rica.
A message from Tradin Organic
At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.
And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.
Living Maxwell
Personal
If you are interested in or believe in the power of crystals, Enagi is one product that you will absolutely want to know about.
In this post, I will discuss what makes these crystals so unique, what Zero Point Energy is, and the impact that these crystals have had on my life, particularly my sleep.
THE BASICS
A crystal is simply elements put into a harmonious structure — harmoniously ordered on an atomic level.
Living Maxwell
Better Choices
If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.
Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.
But, the problem is that this additive is also linked to cancer.
Living Maxwell
Personal
As you probably know by now, I am pretty fanatical and passionate about organic food. It is what I love. It has a superior taste to conventionally-grown food. Also, it is best for my health, the farmers’ health and the planet.
Given that I am so concerned about what I put into my body and my overall health, I have been thinking about this topic a lot lately: organic food vs. organic thoughts.
So, what do I mean by this?
Organic food is clearly the best food for me and is critical to good health. There is no doubt about that. However, when I have negative thoughts, feelings of guilt or doubt, or start beating myself up for a variety of reasons, is that negating the benefits of my organic food habit?
Living Maxwell
Better Choices
Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.
You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.
Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.
Are these brands being falsely deceptive?
A message from Tradin Organic
For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.
The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.
Living Maxwell
Company Stories
https://youtu.be/_L6OufpY3Ds
Recently, I was sent a screener of the documentary BITTER SEEDS, winner of the Green Screen Award at IDFA Amsterdam, winner of the Global Justice Award at OXFAM Novib, and official selection at the Telluride Film Festival.
Despite all of its acclaim, I put off watching the movie because I knew the horror that would be awaiting me. And my fears were completely justified.
Never before have I watched a film where I have had a tear in my eye from beginning to end. Never.
India is suffering a major crisis right now – 250,000 farmers have committed suicide over the past 16 years. But why are they doing this?
Living Maxwell
Company Stories
Within the last 12 months, organic baking start-up Foodstirs has quickly and firmly established itself as one of the hottest brands in the industry today.
While it is undeniable that having a Hollywood celebrity as a co-founder has helped attract tremendous media attention and opened many doors, Foodstirs is leading the marketplace because it has delivered a top-notch product line to a category that was ripe for innovation. With proven entrepreneur Galit Laibow as CEO, long-time industry veteran and brand-building guru Greg Fleishman as COO, and marketing standout Sarah Michelle Gellar as Chief Creative Officer, the company’s intentions were clear from the very beginning.
“Foodstirs is about the power of baking, and we wanted to help create an experience that allows families to connect with each other in an easy and convenient way. Our product is empowering them to do this,” said Greg Fleishman.
