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Living Maxwell

Company Stories

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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Better Choices

I spend an inordinate amount of time learning about the healthiest and newest organic food products available. Through my research at the various trade shows — most notably, Natural Products Expo East and Natural Products Expo West —  talking to industry contacts, roaming supermarket aisles, speaking with as many well-informed food people as I can and reading books, I have come to the following conclusion:

You can take almost any food in the world and some health expert will have something good to say about it while a different health expert will have something bad to say about it.

So, what I do is educate myself as much as I can and then make my own decision about whether I should be eating it or not.

The following five organic foods seem to be the most controversial. While books could be written on all of the foods below and by no means am I covering all of the pros/cons of each, I will try to highlight the most salient points.

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Better Choices

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the 12fish that they give a big thumbs down to.

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Better Choices

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.

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Company Stories

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

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Must-Read

Whenever I think about a lot of the food that I ate growing up, it isn’t overly pleasant. It was the standard American diet with all of the processed, fast food that most of the country still consumes today.

Fortunately, my childhood took place before the emergence of GMOs (mid-90s) and growth hormone milk (late 80s), so I escaped some of the really bad things when my body was in its crucial stage of development.

One food that I fondly remember eating, and loving, at family dinners was potatoes. And it wasn’t just the insides of the potatoes. I particularly loved eating the skins. Yet, little did I or my parents know just how toxic they were.

When many people think of the most important foods to be eating organic, potatoes do not immediately come to mind as quickly as apples, grapes, or spinach do. But they should and here’s why.

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Personal

Last week, I was asked by a friend of mine if I ever cheat.

No, she was not asking if I ever cheat on women but rather wanted to know if I ever cheat on my diet.

While I was taken aback by the question and didn’t have an immediate answer, she followed up with “Don’t you ever eat a doughnut?”

“No, I never eat doughnuts,” I quickly responded. That was an easy one to figure out. The thought of putting a Krispy Kreme into my body never ever enters my mind.

The larger question about cheating, however, really got me thinking and this is what I came up with.