Livingmaxwell Homepage

Living Maxwell

Company Stories

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

Living Maxwell

Better Choices

If you are looking for organic fish in the U.S., you will not find it. Why?

Because there is no such a thing as USDA certified organic fish, as national organic standards for fish have not yet been approved.

That being said, some fish are certainly better to eat than others, and Food & Water Watch recently released its Smart Seafood Guide.

The Smart Seafood Guide gives an excellent analysis of over 100 different fish, provides regional guides, and offers helpful suggestions so that consumers can make the healthiest and most sustainable choices possible.

Living Maxwell

Better Choices

For people who are new to organic or have very limited financial means to buy organic, the one thing that I always say is the following:

The absolute number one priority in your household should be organic milk for your kids.

Even if a family thinks that organic food is out of their budget, organic milk cannot be compromised under any condition.

Organic milk is about the health of the kids, and that comes before everything else.

THE SERIOUS HEALTH RISKS OF HORMONAL MILK

Approximately 20% of the milk in the U.S. is hormonal milk. But what exactly is hormonal milk?

Living Maxwell

Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Living Maxwell

Better Choices

In wine, there are naturally occurring sulfites and added sulfites. The naturally occurring sulfites are a by-product of the fermentation process and it is nearly impossible to have a sulfite-free wine.

Winemakers have been working with sulfite agents, added sulfites, for hundreds of years. They were originally introduced in Europe as a preservative and are used to prevent spoiling.

It is possible, however, to have a wine that is free of added sulfates and that is organic wine. The four main attributes of USDA certified organic wine are:

Living Maxwell

Must-Read

Just as The Environmental Working Group recently put out its bottled water rankings, The Cornucopia Institute has done something similar but with eggs.

While many people may assume that all organic eggs are very similar, this does not appear to be the case. Cornucopia rated all brands of eggs based on 22 criteria that are important to consumers, and the results — not to mention the accompanying video — were quite telling.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?