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Better Choices

If you ever go to a talk by Dr. Brian Clement, founder of the Hippocrates Health Institute and the person in this video discussing the merits of Green Juice vs. Green Smoothies, you can be guaranteed to hear this: eat and juice sprouts.

The reason that he is saying this is because sprouts have incredibly important health properties.  They have very high levels of nutrients and enzymes, which provide the body valuable energy to detox and strengthen the immune system.

According to the Hippocrates Health Institute, the other key benefits of sprouts include:

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Personal

As you probably know by now, I am pretty fanatical and passionate about organic food. It is what I love. It has a superior taste to conventionally-grown food.  Also, it is best for my health, the farmers’ health and the planet.

Given that I am so concerned about what I put into my body and my overall health, I have been thinking about this topic a lot lately: organic food vs. organic thoughts.

So, what do I mean by this?

Organic food is clearly the best food for me and is critical to good health. There is no doubt about that. However, when I have negative thoughts, feelings of guilt or doubt, or start beating myself up for a variety of reasons, is that negating the benefits of my organic food habit?

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Better Choices

Ever since I launched the Pressed Organic Juice Directory a few months ago, people have been constantly asking me what I drink for juice.

In terms of pressed organic juice, I prefer green juice in a glass bottle. However, sometimes glass is not available. And sometimes straight green juice is not available either. Usually, this means that a juice bar has added apple for sweetness.

Despite the fact that I have plenty of places to buy pressed organic juice in my neighborhood, I have not abandoned juicing at home.  And I never will.

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Company Stories

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Living Maxwell

Better Choices

Ever since I started eating organic food in 2001, people have asked me – why do you eat organic?

The most common answer that I give is that I don’t want to consume toxic pesticides or GMOs. That seems to resonate with people and they can easily understand it.

Over the last few years, however, my answer has evolved.

Of course, I mention the pesticides, but I also talk about how the chemicals used in conventional agriculture ruin our water supply (94% of our water now contains Atrazine) and sicken farm workers (residents in the farming community of Central Valley, CA are forced to drink bottled water because the tap water has become so contaminated from pesticides).