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Company Stories

For quite a while, I had been hearing all about the Common Ground Country Fair in Unity, Maine and decided to finally make the trip up north last week to see what the enthusiasm was all about.

Needless to say, the event exceeded all of my expectations, and it proved to be a truly special weekend. Not only is it rare that you can go to an event of this size and be able to eat organic food all day (there are no organic meal options at Expo West or Expo East), but you are surrounded by thousands of people who are also deeply committed to this way of life.

In its 40th year, the Common Ground Country Fair is an annual event put on by the Maine Organic Farmers and Gardeners Association (MOFGA) and is a celebration of rural living. There are speakers, seminars, demonstrations, food and craft vendors, and a large farmers market.

Living Maxwell

Personal

I put up a post last week about a date I had recently and it generated a good number of responses. During this date, the woman asked if it bothers me to be with someone who drinks.

In that post, one of the things that I said was that I would “deal with it” if all of the other aspects of the relationship were good and that the drinking was kept to a minimum. This response of saying that I would “deal with it” brought an interesting comment from Tancie, and I thought it was worth addressing in its own blog post here.

Tancie stated that the phrase “dealing with it” would bring up resentment and that I should avoid all women who drink if it makes me that uncomfortable.

For me, drinking is a very complicated issue and is not so cut and dry, especially given the fact that I feel so strongly about other things as well — organic food being one of them.

Living Maxwell

Company Stories

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

Living Maxwell

Better Choices

I get asked all of the time by people “how do I know that the food that I am eating is organic?”

Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.

Yet, what do we do when we go to restaurants?

While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.

In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

Living Maxwell

Personal

In the summer of 2001 and at the urging of my then-girlfriend, I went for an appointment to go see her naturopathic doctor in New York City, the place where we were both living at the time.

Having done acupuncture since high school, I had always been open to alternative medicine and was curious what this woman could do for me.

During our session, she asked me about all of my health and dietary habits – eating, drinking, smoking, drugs, exercise. Everything. In the midst of this conversation, the topic of organic food somehow arose. I remember that I had some notion about what organic food was but wasn’t overly familiar with it.

Organic Insider

Must-Read

A few days ago, the President’s Cancer Panel, a group of independent doctors and researchers, released its annual report called “Reducing our Environmental Cancer Risk: What We Can Do Now”. Needless to say, the connection between the amount of chemicals/harmful toxins in our environment and the high incidence of cancer is incredibly strong, and decisive action needs to be taken.

In its letter to the President, the Panel “urges you most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water and air that needlessly increase health care costs, cripple our Nation’s productivity, and devastate lives.”

The report recommends that in order to decrease exposure to pesticides, individuals should choose “food grown without pesticides or chemical fertilizers” and “exposure to antibiotics, growth hormones and toxic run-off from livestock feed lots can be minimized by eating free-range meat without these medications.”