Living Maxwell
Better Choices
Ok. Let’s be very, very honest here.
How many times have you been at the market, looked at a piece of organic produce, seen numerous imperfections, and then searched for something that looked a little bit more aesthetically pleasing?
I’m certainly guilty of doing that.
But the question is: Why do we do this?
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Organic Insider
Better Choices
In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.
Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.
On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.
Living Maxwell
Company Stories
With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.
This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.
Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.
In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.
Living Maxwell
Better Choices
An apple a day will keep the doctor away.
Thanks to a new study, that saying has taken on even more meaning, particularly for organic apples.
In a recently published paper in the journal Frontiers in Microbiology, it was found that organic apples contain a more diverse population of beneficial bacteria than conventional apples.
Researchers analyzed the peel, flesh, seeds, and stem of both organically and conventionally grown apples, looking to find how much and what kinds of bacteria were present. While organic and conventional apples contained the same amount of bacteria, there was a big discrepancy in the types of bacteria found.
Organic Insider
Must-Read
Just a few hours ago, the FDA declared that GE-salmon is as safe to eat as non-GE salmon and has given its approval for it to be sold to consumers.
Despite the fact that:
– Over 400,000 comments were submitted demanding that genetically-engineered salmon be rejected.
– More than 300 environmental, consumer, health and animal welfare organizations, salmon and fishing groups and associations, food companies, chefs, and restaurants filed joint statements with the FDA opposing approval.
Living Maxwell
Must-Read
Based on some things that I have been writing about lately and reading in the news, it got me thinking.
There is complete acceptance, tolerance, and even encouragement in our country for people to eat conventionally-grown food, which has been sprayed with synthetic pesticides.
And make no mistake about it. Food sprayed with these pesticides is food sprayed with poison. Period.
Living Maxwell
Better Choices
While we constantly hear about the tremendous health benefits of drinking tea, one thing that almost never gets mentioned in this message is just how critical it is to drink organic tea.
In a recently released report called Tea Steeped in Toxics, the excellent non-profit Beyond Pesticides gives us an inside look at what is going on in the tea industry. Needless to say, what they uncover is very ugly and very scary.
