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Company Stories

Several years ago, I was introduced to Erewhon, and my life has not been the same since.

Not only is it my first stop whenever I go to Los Angeles, but anytime I meet someone who is from there, I always ask “So, do you go to Erewhon?” It is that impressive of a supermarket and is a place I think about often, even from 3,000 miles away in New York City.

What many people may not realize is that Erewhon has been a pioneer in the health food world since the 1960s and was profiled in Joe Dobrow’s fascinating book Natural Prophets: From Health Foods to Whole Foods — How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Living Maxwell

Company Stories

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

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Better Choices

For someone who loves organic food so much and cooks so often, my refrigerator is surprisingly empty. How could this be?

Well, I go food shopping A LOT and pretty much only buy whatever I need for the next meal that I’ll be eating. I have the good fortune of being able to do this because an amazing organic market is literally less a one minute walk from my apartment.

Plus, I LOVE going food shopping and making multiple trips to the market in one day is not exactly a burden. Staring at all of the amazing fruits and vegetables in the produce section is one of my favorite things to do.

Even though I do tend to “buy on-demand”, you’ll pretty much always find these 10 organic foods in my kitchen:

COCONUT OIL I am a huge fan of coconut oil.  Not only is it high in lauric acid and great to use after a workout but it is one of the few oils that you can safely heat and cook with. (Olive oil is not one of them.)

Aside from using organic coconut oil in my smoothies, I use it as a moisturizer as well.

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Personal

This is a very complex question that my father and I discuss from time to time. He insists that it was the right decision for me to go on it and doesn’t regret it at all. He also thinks I should never have gone off antidepressants when I did in 2001.  He and my mother were adamantly against this decision.

For me, the question of whether going on antidepressants was the right decision brings up many thoughts and additional questions.

* As I talked about in my last post related to this subject, there were tremendous and disastrous repercussions for going on Prozac. There is no doubt about it.

Living Maxwell

Better Choices

* Intellipure machines are 40x more efficient than the standard HEPA air machines.

* The patented DFS kill zone technology is proven to remove 99.99% of all harmful viruses, fungi, molds, bacteria and particles as small as .007 micron in size.

* Each unit is made, assembled and tested in the U.S. — upstate New York.

* Use the code LIVINGMAXWELL to get 10% off your machine.

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For those of us who truly care about health, we eat organic food, we drink ultra-purified water, we exercise, we meditate, we do yoga, we have a positive attitude, we use clean personal care products and the list goes on and on and on.

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Personal

In the summer of 2001 and at the urging of my then-girlfriend, I went for an appointment to go see her naturopathic doctor in New York City, the place where we were both living at the time.

Having done acupuncture since high school, I had always been open to alternative medicine and was curious what this woman could do for me.

During our session, she asked me about all of my health and dietary habits – eating, drinking, smoking, drugs, exercise. Everything. In the midst of this conversation, the topic of organic food somehow arose. I remember that I had some notion about what organic food was but wasn’t overly familiar with it.

Living Maxwell

Must-Read

Organic beet kvass isn’t exactly a household name, similar to a coconut water or even kombucha.

And I don’t believe that it will ever come close to having the same name recognition as these other two drinks.

Yet, its health benefits and utility may surpass them both.

A lacto-fermented beverage of Russian origin, beet kvass provides the body with beneficial bacteria and aids in digestion.

It is also touted as a blood purifier and an excellent way to cleanse the liver.