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Living Maxwell

Better Choices

Having recently returned from Natural Products Expo West, a very intense and long five days visiting hundreds of trade show booths and meeting with dozens and dozens of people, one thing is very clear — I felt incredibly fortunate to have stayed in a Pure Room.

Launched by a company called Pure Wellness, a Pure Room is an extremely unique hotel offering that is addressing the needs of wellness-minded travelers in a way that I have never seen before. For people who place a serious priority on health, such as myself and many Living Maxwell readers, it is reassuring to know that this lifestyle can be maintained when on the road.

And now that I have stayed in a Pure Room on three separate occasions — most recently at two different hotels in the Los Angeles area for Natural Products Expo West — these hotel rooms have completely changed the way that I think about travel and how I book my accommodations.

Organic Insider

Better Choices

It seems like every day that passes, the USDA approves another very risky GMO crop, all to the benefit of biotech/chemical companies and to ZERO benefit for consumers.

This time, the USDA has approved a first-of-its-kind genetically-engineered (GE) apple that doesn’t turn brown after bruising or slicing.

The apple, developed by the company Okanagan Specialty Fruits, uses a relatively new form of genetic engineering called RNA interference, or gene silencing, which has raised numerous concerns from consumer groups, environmentalists, and the apple industry.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

Organic Insider

Company Stories

Based on what we have seen from the current administration’s USDA — the scrapping of the organic animal welfare rules, allowing hydroponics in organic even though it is a complete violation of the Organic Foods Production Act of 1990, and turning a blind eye to ‘organic factory farms’ – should anyone be the least bit surprised that the recently released GMO-labeling rules completely fail the American consumer?

Living Maxwell

Better Choices

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

Living Maxwell

Better Choices

One question has been really bothering me as of late: Is there such a thing as USDA certified organic honey?

Despite the picture you see above, there is good reason for me to have serious doubt.  Here is why.

In the past, I have spoken to numerous local beekeepers and when I asked them if their honey is organic, they have all told me that there is no such thing as USDA certified organic honey.

Yet when I go to the market, I see one or two brands of honey that have the USDA organic seal on the label. Almost all of the honey that has the seal on it comes from Brazil, which has made me wonder whether there is some type of corruption going on with the certification.

Living Maxwell

Company Stories

I can’t tell you how gratifying it is to share with you great-tasting organic products that are also making a big difference in the world.

One such product that I recently discovered at Whole Foods Tribeca is Sol Simple Solar Dried Bananas.

Produced in Nicaragua, the organic bananas come in thin spears and are dried indoors using a solar drying technology, which enables Sol Simple to reduce carbon emissions.

According to the company, traditional outdoor drying techniques take 2-3 days, expose the fruit to mold and bacteria, and allow the fruit to oxidize.