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Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Living Maxwell

Must-Read

Recently, I got a comment from a woman who felt guilty about feeding her kids pesticide-laden, conventionally-grown food and asked if she “should always feed them organic.”

As someone who is very passionate about organic, I am going to be biased about organic food, which should not come as a surprise to anyone.

Living Maxwell

Better Choices

A girl I used to know in New York City was so fanatical about recycling that she would literally take empty bottles home from bars because she feared that they would be tossed in the garbage.

I’ll never forget the time when we were out one night and she started filling up her designer handbag with empty beer bottles, which weren’t even hers!  She was that committed to the environment.

Yet, when she drank her coffee each morning, organic coffee was never even a consideration.

Although I didn’t realize it at the time, this didn’t make much sense.  Why?

Because conventionally-grown coffee is incredibly unhealthy for people and the planet.

Organic Insider

Must-Read

A few days ago, the President’s Cancer Panel, a group of independent doctors and researchers, released its annual report called “Reducing our Environmental Cancer Risk: What We Can Do Now”. Needless to say, the connection between the amount of chemicals/harmful toxins in our environment and the high incidence of cancer is incredibly strong, and decisive action needs to be taken.

In its letter to the President, the Panel “urges you most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water and air that needlessly increase health care costs, cripple our Nation’s productivity, and devastate lives.”

The report recommends that in order to decrease exposure to pesticides, individuals should choose “food grown without pesticides or chemical fertilizers” and “exposure to antibiotics, growth hormones and toxic run-off from livestock feed lots can be minimized by eating free-range meat without these medications.”

Living Maxwell

Better Choices

While many of us are familiar with the Dirty Dozen, the toxic fruits and vegetables to avoid as compiled by the Environmental Working Group, there is a lot of uncertainty and confusion as to what fish are healthy to eat.

One of my favorite non-profits, Food & Water Watch, has addressed this problem and come out with their own Dirty Dozen but for fish. These are the 12fish that they give a big thumbs down to.

Organic Insider

Company Stories

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy.

Living Maxwell

Better Choices

In a recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high.