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Better Choices

The Mystery Behind Organic Honey

One question has been really bothering me as of late: Is there such a thing as USDA certified organic honey?

Despite the picture you see above, there is good reason for me to have serious doubt.  Here is why.

In the past, I have spoken to numerous local beekeepers and when I asked them if their honey is organic, they have all told me that there is no such thing as USDA certified organic honey.

Yet when I go to the market, I see one or two brands of honey that have the USDA organic seal on the label. Almost all of the honey that has the seal on it comes from Brazil, which has made me wonder whether there is some type of corruption going on with the certification.

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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Organic Insider

Must-Read

NYT: Pesticides are Making the Water in California Undrinkable, Citizens Must Buy Bottled Water

All we hear from the chemical industry is that synthetic pesticides are safe to consume, and they will go to any length to make sure that Americans are exposed to as many chemicals as possible.

Here are a few examples.

* A pro-chemical group called The Alliance for Food and Farming attacked the Environmental Working Group‘s Dirty Dozen list, the list of the most pesticide-laden fruits and vegetables, and demanded that the EWG stop publishing it.

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Living Maxwell

Company Stories

Erewhon in Los Angeles – The Most Amazing Organic Market

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

Living Maxwell

Company Stories

Trailblazing Marketing and Communcations Firm Christie & Co. Celebrates its 30th Anniversary

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Better Choices

Another Reason to Eat Organic — Organic Apples Contain More Diverse, Healthier Bacteria than Conventional

An apple a day will keep the doctor away.

Thanks to a new study, that saying has taken on even more meaning, particularly for organic apples.

In a recently published paper in the journal Frontiers in Microbiology, it was found that organic apples contain a more diverse population of beneficial bacteria than conventional apples.

Researchers analyzed the peel, flesh, seeds, and stem of both organically and conventionally grown apples, looking to find how much and what kinds of bacteria were present. While organic and conventional apples contained the same amount of bacteria, there was a big discrepancy in the types of bacteria found.

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Living Maxwell

Better Choices

Potatoes are on the Non-GMO Project’s High Risk List – What Does That Mean and What Do Shoppers Need to Know?

In a recent issue of Organic Insider, I discuss the decision by the Non-GMO Project to place potatoes on its High-Risk list.

Joining soy, corn, canola and a few others, this is by no means a prominent distinction. Rather, it is something that every crop should seek to avoid because it means that the likelihood of consuming a genetically-modified version of this crop in the U.S. is extremely high.

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livingmaxwell: a guide to organic food & drink