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Better Choices

Earlier this year, I wrote a post talking about the tremendous health benefits of black sesame seeds.

I love putting them on quinoa, millet, and on my salads, and they add a whole new dimension to whatever food that I am eating.

Since Brazil nut milk and cashew milk are two drinks that I make quite often, I started asking myself “What if I made a milk out of organic black sesame seeds?”

My immediate thought was that the taste would be too harsh or too strong, and that I would need to use a lot of honey or organic palm sugar to even it out.

Over the past week or so, I have been experimenting with black sesame seed milk and much to my surprise, I have been thrilled with the results.

Living Maxwell

Must-Read

Each year when the Environmental Working Group (EWG) releases its “Dirty Dozen”  – the 12 most pesticide-laden fruits and vegetables that people should avoid – the major pesticide companies and their front groups launch a major PR campaign demanding that EWG stop publishing these annual lists, insisting that chemicals are not harmful.

The organic industry and health advocates completely scoff at these ridiculous claims. Furthermore, the State of California has declared that glyphosate, the most widely used chemical in the world and one that is routinely sprayed on our food supply, causes cancer.

And now we have a new report out of Harvard which reinforces the notion that pesticides can cause real harm, particularly for women.

Living Maxwell

Better Choices

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

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Personal

Last night, I went to go see the documentary Farmageddon, a movie that I had been hearing about for the last few months.

Farmageddon highlights the USDA’s brutal crackdown on farmers selling raw milk and how the agency’s heavy-handed, corrupt and politically-motivated ways have destroyed the lives of small, organic farmers trying to do the right thing.

The objective of the movie is not to promote raw milk, however. The objective of the movie is to get people to wake up and to start demanding change.

Living Maxwell

Company Stories

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

Living Maxwell

Personal

Last week I wrote about dating a non-organic woman and the challenges that it creates. A few questions that I grapple with are these — Is my very strong desire to be with someone who eats organic eliminating many great women with whom I could have a relationship? And, is my rigidity causing more harm than good?

Over the last few years, it has become increasingly clear that health is one of my most important values. Almost everything I do revolves health and eating organic food is a huge passion of mine.

My values are what they are and they are not going to change. The only woman with whom I am going to have a successful and happy relationship is someone who shares this same value. Does this mean that she has to be as passionate or into health (organic food) as I am? No, because she may never have been exposed to this lifestyle and doesn’t know much about it. That is perfectly understandable. However, she needs to be open to this way of living and eager to embrace it.

Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.