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Company Stories

When it comes to the organic textile business, serial entrepreneur Marci Zaroff is a true visionary — and I do not use this word lightly.

In 1995, Marci Zaroff coined and trademarked the termECOfashion® and launched Under the Canopy, which pioneered the market for organic and sustainable apparel and home textiles. Additionally, she helped create the Global Organic Textile Standard (GOTS).

Most recently, Marci Zaroff founded and is the CEO of MetaWear, the first “sustainable style” GOTS and Cradle to Cradle Certified cut and sew manufacturer in the world for organic and eco-friendly apparel. In addition to that, she is the founder of Farm to Home, producer of THREAD / Driving Fashion Forward, and co-founder of the Institute for Integrative Nutrition, Good Catch Foods and BeyondsBrands.

This organic trailblazer just launched her first book called ECOrenaissance: A Lifestyle Guide for Cocreating a Stylish, Sexy and Sustainable World, and I caught up with my good friend to speak with her about it.

Organic Insider

Better Choices

True, organic is slightly more expensive. This is primarily because it is not subsidized by the government in the same way that conventional food is.

But what rarely gets mentioned is that organic also offers superior nutrition.

In two research reports recently completed by The Organic Center, which examined the nutritional differences of organically farmed grains compared to “natural” and conventional varieties, the authors concluded that commercially produced organic breads are more nutrient-rich, contain more whole food ingredients and have fewer preservatives and additives than conventional breads.

Organic Insider

Better Choices

The Pew Research Center recently released its findings from a new report called The New Food Fights: U.S. Public Divides Over Food Science, which largely focused on Americans’ perceptions of organic and genetically-modified foods (GMOs).

It surveyed 1,500 nationally representative adults (whatever that means), and I found the data to be both encouraging and worrisome.

Living Maxwell

Company Stories

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

Living Maxwell

Better Choices

Ever since I started eating organic food in 2001, people have asked me – why do you eat organic?

The most common answer that I give is that I don’t want to consume toxic pesticides or GMOs. That seems to resonate with people and they can easily understand it.

Over the last few years, however, my answer has evolved.

Of course, I mention the pesticides, but I also talk about how the chemicals used in conventional agriculture ruin our water supply (94% of our water now contains Atrazine) and sicken farm workers (residents in the farming community of Central Valley, CA are forced to drink bottled water because the tap water has become so contaminated from pesticides).

Living Maxwell

Personal

I got a call at about 8AM this morning from my good friend Karl, who lives in Miami.

It was very surprising to hear from him at that hour because we normally talk late at night. However, he had some interesting news to share – my Fox News Channel interview had made The Colbert Report.

Colbert reported on the loss of I-522, the GMO-labeling initiative in Washington State, and took serious aim at GMOs and the GMO-companies who are fighting against labeling.

Living Maxwell

Must-Read

The next time some expert tells you that the most important thing to do for your health is to consume large amounts of fruits and vegetables, regardless of whether they are organic or not, you may want to educate this person about the latest scientific research and government data.

As I wrote about the other day, a study out of Harvard found that women undergoing infertility treatment in the U.S. — and who were also consuming fruits and vegetables with high amounts of pesticide residue — were associated with a lower chance of pregnancy and a higher risk of pregnancy loss.

Men are equally as impacted by the harmful effects of pesticides.