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Better Choices

What’s With These Holes in My Kale?

Ok. Let’s be very, very honest here.

How many times have you been at the market, looked at a piece of organic produce, seen numerous imperfections, and then searched for something that looked a little bit more aesthetically pleasing?

I’m certainly guilty of doing that.

But the question is: Why do we do this?

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Company Stories

Top 5 Organic Products of Natural Products Expo West 2023

Natural Products Expo West, the largest organic trade show in the U.S., was held last week in Anaheim and attracted more than 65,000 visitors.

I came across some fantastic innovation at the show — a handful of products that I had never seen before and others that brought me back to my childhood.

Here are my Top 5 Organic Products of Expo West 2023:

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Living Maxwell

Must-Read

Non-Organic Milk Tests Positive for Illegal Antibiotics, High Levels of Growth Hormones and Controversial Pesticide Contaminants

For years, I have been warning about the health risks of drinking non-organic hormonal milk.

But it isn’t just the synthetic growth hormones that are worrisome.

It is also the alarming level of antibiotics that animals receive and the pesticide-soaked, GMO grains they are fed.

A recently published report from researchers at Emory University, in collaboration with The Organic Center, is validating our concerns with non-organic milk.

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Living Maxwell

Company Stories

Whole Planet Foundation is Transforming Lives in Costa Rica

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.

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Organic Insider

Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

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Living Maxwell

Company Stories

Top 5 Organic Products of Expo East 2022 in Philadelphia

For the second year in a row, Natural Products Expo East returned to Philadelphia, and I enjoyed my time in the city much more than I ever anticipated.

Not only was it great to see all of my friends again in the industry, but I ate incredibly well at two phenomenal restaurants — P.S. & Co. and Vedge.

I also saw some fantastic and innovative products at the show, with a few of them in the condiment category.

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livingmaxwell: a guide to organic food & drink