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A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

Living Maxwell

Better Choices

Organic Strawberries are Found to be More Nutritious, Says Washington State University

I just love reading announcements like this. Researchers at Washington State University just released the results of their study of strawberries and concluded that organic is superior to conventional in several different categories.

Not that this is any great surprise to me but having empirical evidence is always beneficial.

The study, which was published in PLoS One, came to the following conclusions about organic strawberries:

– Longer shelf life and greater dry matter.

– Higher antioxidant activity and concentrations of ascorbic acid and phenolic compounds.

– Sweeter taste, better flavor and appearance.

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Living Maxwell

Must-Read

Genetically-Engineered Trees????? Yes, and Why Humanity Should be Petrified

The more time that you spend in the organic industry, the more you learn about what is truly going on and what you find is pretty scary.

While I try to remain as optimistic as possible, the reality is that the organic industry is under a constant existential threat from genetically-modified organisms (GMOs).

Even though organic food has never been more popular, nearly 80% of the food on supermarket shelves contains GMOs and organic remains less than 1% of all farmland acreage in the U.S. While 64 nations around the world require GMOs to be labeled, the U.S. does not. Why?

Because the ag-biotech industry has “purchased” agricultural policy in our country, by spending $572 million on campaign contributions and lobbying from 1999-2010.

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Company Stories

Cocobeet is a MUST-VISIT Organic Juice Bar in Boston

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

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Company Stories

The Best Farmers Market in the U.S. is in Miami, Florida

Most people would probably say that choosing the best farmers market in the country would be based on selection, prices, quantity, how much is organic, crowds, and overall experience.

For me, it is much more simple.

Which farmers market will dictate my entire travel schedule just so I can be there for it?

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Company Stories


So, What’s It Like to Sell Dr. Bronner’s Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

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Personal

Thank You to My Readers, Thinking of My Mother

I am in Denver for Thanksgiving and will be heading back to Boston tomorrow. Two things have been on my mind.

1) In case you didn’t know, I am an absolute AM radio junkie, mostly sports radio. One of my favorite hosts is Colin Cowherd from ESPN Radio. Practically every single night, I replay some of his segments from earlier in the day.

Something Colin always says resonates with me very deeply, especially now as I am starting to build an audience of my own. He acknowledges that there are many, many options out there and appreciates that people have decided to spend their time listening to him.

And, that is how I feel. There are millions and millions of websites out there, and I am very appreciative that people take the time to read what I write and watch my videos. I do my best to provide interesting and compelling content, both information related to organic food and specific personal issues that I deal with.

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livingmaxwell: a guide to organic food & drink