Coco Mojo and Maca Blend from Essential Living Foods are Two Great Products, Smoothie Recipe

Written by Max Goldberg on November 9, 2014. Follow Max on Twitter: @livingmaxwell.

coco-mojo

There may be other brands of superfoods on the market that are more well-known and have wider distribution, but when it comes to quality, Essential Living Foods holds its own with anyone.

I have had long discussions with CEO Kipp Stroden about how and from where he sources his products, and I can assure you that he has done his homework. I trust him completely.

Two products that I believe are extremely well-formulated and have great taste are Essential Living Foods’ Coco Mojo and Maca Blend. Read More »

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The Tragedy and Conflict in Hawaii: Super-Toxic Pesticides Sprayed Near Schools and Hospitals

Written by Max Goldberg on October 26, 2014. Follow Max on Twitter: @livingmaxwell.

How would you feel if super-toxic pesticides, including chlorpyrifos, which studies have linked to neurological effects in children, were sprayed very close to schools and hospitals in your community?

My guess is that you wouldn’t be too happy. Maybe “irate” is the correct word. Read More »

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White Lotus Dinner Experience with Matthew Kenney at the Seed Food & Wine Festival in Miami

Written by Max Goldberg on October 24, 2014. Follow Max on Twitter: @livingmaxwell.

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On the final night of the Seed Food & Wine Festival in Miami, I was fortunate to have had the opportunity to attend the While Lotus Dinner Experience with Matthew Kenney.

Renowned chef Matthew Kenney, who co-founded Pure Food & Wine in New York City and now has sprawling plant-based empire throughout the world, flew into town and prepared a delicious four-course meal. This served as a preview for his Miami-based raw food restaurant White Lotus, which is expected to open in 2015. Read More »

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My Top 10 Organic Food Products from the Seed Food & Wine Festival in Miami

Written by Max Goldberg on October 22, 2014. Follow Max on Twitter: @livingmaxwell.

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After Natural Products Expo West, Natural Products Expo East, and Fancy Food Show, I always name my Top 5 Organic Food Products for each trade show.

Having just gotten back from the phenomenal Seed Food & Wine Festival in Miami, the country’s first plant-based food and wine festival, I was considering doing the same but in some ways it felt a little strange to do so.

The Seed Food & Wine Festival was not a trade show but was an event open to the general public. Furthermore, this festival felt more like a celebration rather than a critical showcase to impress buyers from retail chains across the country. Read More »

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Whole Foods launches Responsibly Grown, a Phenomenal Produce Rating System

Written by Max Goldberg on October 15, 2014. Follow Max on Twitter: @livingmaxwell.

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In my Wednesdays at Whole Foods column last December, I wrote about how the company would be rolling out a very innovative produce rating system in 2014.

Well, the wait is over.

After three years of exhaustive research, planning, and collaboration with suppliers, scientists and issue experts, Responsibly Grown, as the program is officially known, was just announced this morning.

And my enthusiasm about this initiative back then has been echoed by many industry leaders today.

THE PROGRAM

Responsibly Grown is a produce rating system that assesses growing practices that impact human health and the environment. Read More »

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Will GMO-Labeling Ever Happen?

Written by Max Goldberg on October 13, 2014. Follow Max on Twitter: @livingmaxwell.

 

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Yes, will GMO-labeling ever happen throughout the U.S.?

While I try to be as optimistic as possible and believe that it is a matter of when, not if, before GMO-labeling laws are put into place, here is the reality of what is going on. Read More »

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