The Living Maxwell Show on Periscope — The First-Ever “LIVE” Organic Food TV Show

Written by Max Goldberg on June 25, 2015. Follow Max on Twitter: @livingmaxwell.

I am thrilled to announce today that I am officially launching the first-ever “live” organic food TV show called The Living Maxwell Show on Periscope.

Each episode will be 12 minutes long and will air on Mondays and Thursdays at 3PM EST on Periscope.


Purchased earlier this year by Twitter, Periscope is an app that allows you to watch “live” broadcasts from all over the world on your phone, tablet, or computer. Read More »

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Runoff is This Year’s Most Powerful and Important Food Movie

Written by Max Goldberg on June 23, 2015. Follow Max on Twitter: @livingmaxwell.


With the DARK Act heating up and the disastrous TPP close to approval, we are not far from the point where the government will allow uncontrolled contamination of organic farms from GMOs and mass exposure to super-toxic pesticides, not to mention GMO-labeling being declared illegal.

This means that our only remaining option to fight back and protect ourselves is for individual citizens to come together en masse to reject the propaganda of Monsanto, Dow, and the Grocery Manufacturers Association, and embrace organic.

But how do we accomplish this? Read More »

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Eco-Friendly Fridays: The Toothbrush Sanitizer from Vermont Soap Organics is a MUST-HAVE Product

Written by Max Goldberg on June 19, 2015. Follow Max on Twitter: @livingmaxwell.


On the third Friday of every month, I have a column called Eco-Friendly Fridays. I started this column because I run across so many amazing organic, non-food items that I believe people ought to know about.

If you’ve been a reader of Living Maxwell for a while now, you probably know that I am a huge, huge fan of Vermont Soap Organics.

And if you ever walked into my apartment, you would see their products everywhere. Produce Magic is the only fruit & vegetable wash that I use and recommend, Liquid Sunshine is an amazing household, non-toxic cleaner, and the Lemongrass Zen Foaming Soap will make you want to wash your hands 20 times a day.

However, the company’s most innovative, and maybe important, product is its Toothbrush Sanitizer.

Just think about it for a second. When was the last time you cleaned your toothbrush? Ever?

Imagine all of the germs that accumulate on that toothbrush and yet we put it into our mouths twice a day.

Larry Plesent, the founder of Vermont Soap Organics, came up with this product because he felt failed by modern dentistry. Read More »

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TAKE ACTION: The DARK Act is a Very Dangerous Threat to Organic and our Right to Know

Written by Max Goldberg on June 18, 2015. Follow Max on Twitter: @livingmaxwell.

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As it stands now, 64 countries around the world require GMOs to be labeled — but the U.S. does not.

Since the federal government refuses to change this policy, states have been taking matters into their own hands by either passing GMO-labeling laws (Vermont) or banning the cultivation of GMOs (Oregon, Hawaii).

Needless to say, this trend isn’t sitting well with any of the big GMO and chemical companies. Read More »

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Organic Link Love – Gwyneth Making Moves, Big Victory in Oregon, and Cool Ad Campaign in France

Written by Max Goldberg on June 14, 2015. Follow Max on Twitter: @livingmaxwell.

The University of Vermont Medical Center kitchen is reducing the amount of GMOs that it is serving, Costa Rica is proposing a moratorium on GMOs, and a judge has rejected a request to block Oregon’s GMO ban. Huge thanks to The Center for Food Safety for everything they have done in Oregon to support our people there.

What scientist Bill Nye got wrong in his about-face on GMOs.

Actress Gwyneth Paltrow has been real busy trying to make her mark in the organic world. Not only did she announce a collaboration with Juice Beauty for an organic make-up and skincare line, but she and partner/exercise guru Tracy Anderson launched an organic, take-out food service in The Hamptons called 3 Green Hearts.

Mendez Fuel in Miami is setting a new trend in the pressed organic juice world. Read More »

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Seasoned Vegan in Harlem is a Gem in the NYC Organic Restaurant Scene

Written by Max Goldberg on June 9, 2015. Follow Max on Twitter: @livingmaxwell.


My belief that I had a pretty good pulse on the organic restaurant scene in NYC was called into serious question when I recently got an email from a reader, Joyce from Connecticut.

She told me about this place in Harlem called Seasoned Vegan, and apparently, it has been open for close to a year already. Yet, I had never heard about it before.  Read More »

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Wednesdays at Whole Foods – Good Karma, The Name Game, A Watermelon and Lemonade Summer

Written by Max Goldberg on June 3, 2015. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.


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In 1981, Whole Foods Market was just eight months old and its one location in Austin, Texas was hit by a flood that completely demolished the store’s interior and inventory. With no flood insurance, no savings, and no warehouse inventory, the company could have easily shut its doors for good. Read More »

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