The Most Important Food Book of the Year – The Food Babe Way by Vani Hari

Written by Max Goldberg on February 10, 2015. Follow Max on Twitter: @livingmaxwell.

Today is a monumental day in the world of food activism and healthy food. Why?

Because it is the release of The Food Babe Way by Vani Hari.

In just a few years, Vani Hari, also known as The Food Babe, has enacted more positive change in the food industry than anyone else in our country today. She has forced many of the biggest conventional food brands – such as Kraft, Subway, Chick-Fil-A, and Anheuser-Busch – to alter the way they do business, all to the benefit of the individual consumer. Read More »

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Wednesdays at Whole Foods – Top Trends for 2015

Written by Max Goldberg on February 4, 2015. Follow Max on Twitter: @livingmaxwell.

whole-foods-trends-2015

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company. Today’s column is a slight departure from the normal format.

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There are very few people on the planet that have more insight into what is going on in the organic food industry than the department heads and buyers at Whole Foods Market.

After all, these are individuals who put billions of dollars worth of products on supermarket shelves. Not only are they market influencers and tastemakers, but at the end of the day, they are also responsible for figuring out what consumers are willing to spend their money on.

Read More »

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Another Reason to Eat Organic – GMOs and Weedkiller Found in Conventional Cereal

Written by Max Goldberg on February 2, 2015. Follow Max on Twitter: @livingmaxwell.

Kelloggs_FrootLoops_Web2

If anyone you know is still feeding their children conventional cereal, maybe this piece of news will get them to change their habits.

GMO Free USA, a non-profit that educates consumers and other stakeholders about the potential hazards of GMOs, just published its results of independent lab tests (verified by DNA analysis) done on Kellogg’s Froot Loops cereal.

Here’s what they found:

1) 100% of the corn in the Froot Loops was genetically-modified, containing DNA sequences known to be present in insecticide-producing Bt and Roundup Ready corn. This corn produces insecticides inside of the plant’s cells and cannot be washed off. Read More »

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IMPORTANT READ: What the Media and Food Industry Won’t Tell You

Written by Max Goldberg on January 26, 2015. Follow Max on Twitter: @livingmaxwell.

vani-hari-label-gmos

For those of us who are food activists or are simply individuals who care about healthy food, the most important event of the year will be taking place over the next few months.

And it centers around the February 10th release of the The Food Babe Way by Vani Hari.

To me, this book represents something much greater than a guide on how to live a healthy lifestyle each day. This will be the biggest attack ever on the food industry and its despicable business practices. Read More »

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Fascinating Results from Nielsen’s Global Health and Wellness Survey

Written by Max Goldberg on January 24, 2015. Follow Max on Twitter: @livingmaxwell.

Pretty young blond woman standing on Maui, Hawaii beach with arms out to side and wind blowing hair

From its survey of 30,000 people in 60 countries, Nielsen just released the results of its Global Health and Wellness Survey. And what they reported is more evidence that health is a trend that shows no sign of slowing down anytime soon.

Here were some of the key findings from the survey:

– Organic products have enjoyed 28% sales growth over the past two years while products claiming to be “all natural” have experienced 24% sales growth over that same period. Read More »

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Top 5 Organic Food Trends for 2015

Written by Max Goldberg on January 12, 2015. Follow Max on Twitter: @livingmaxwell.

As I do at the beginning of each year, I make predictions about the hottest segments, ingredients, and products within the organic sector.

Here are my Top 5 Organic Food Trends for 2015.

HPP BABY FOOD

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In my Top 5 Organic Food Trends of 2012, one of my choices was High Pressure Processing, also known as HPP. HPP is an alternative form of pasteurization that uses pressure, instead of heat, and kills harmful bacteria without significantly impacting a product’s nutrients and vitamins.

HPP has been used in the food industry for decades, largely with packaged meat and chicken, but it was only within the last few years that it has become much more well-known, thanks to many of the pressed juice and coconut water companies. Read More »

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MUST-READ: A New Class of GMOs that Doesn’t Need Government Approval

Written by Max Goldberg on January 4, 2015. Follow Max on Twitter: @livingmaxwell.

Researcher holding up a GMO vegetable. Genetically modified organism or GEO here transgenic plant is

Just when you thought that GMOs, as we know them today, were bad enough, get ready for something potentially worse to deal with.

In a recent New York Times article, it was reported that biotech companies have discovered and exploited a loophole in government regulation that allows them to create a different breed of GMOs and market them to the public without needing approval from the USDA. Read More »

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