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Living Maxwell

Company Stories

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

Organic Insider

Must-Read

If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).

Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.

But contrary to what one might believe, it is not a substitution for the USDA organic seal. Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification.

Living Maxwell

Better Choices

If you are looking for organic fish in the U.S., you will not find it. Why?

Because there is no such a thing as USDA certified organic fish, as national organic standards for fish have not yet been approved.

That being said, some fish are certainly better to eat than others, and Food & Water Watch recently released its Smart Seafood Guide.

The Smart Seafood Guide gives an excellent analysis of over 100 different fish, provides regional guides, and offers helpful suggestions so that consumers can make the healthiest and most sustainable choices possible.

Living Maxwell

Better Choices

Here are a few things that we know.

1) In its pioneering testing several years ago, the Environmental Working Group (EWG) identified up to 493 chemicals in Americans of all ages, including 287 industrial chemical pollutants found in the cord blood of 10 babies born in 2004.

So, from the time we are in the womb of our mother, our body is flooded with synthetic toxins.

2) Even though this EWG data was collected a decade ago, not much has changed since then, in terms of our exposure to chemicals.

Living Maxwell

Better Choices

While I promote organic food as much as I can and want to help the industry prosper, I also feel a need to educate and inform my readers.

Without question, organic food is the healthiest food that exists and is something that I believe can feed the planet. However, sometimes the packaging of organic food products is not always the best.

I have talked a lot in the past about my aversion to plastic bottles. Aside from the fact that they are horrible for the environment, they are also hormone (endocrine) disruptors.

Living Maxwell

Better Choices

These past few days have been heaven for college football junkies such as myself. Why?

We got to watch a ton of great bowl games and the best is yet to come — January 10th when Auburn and Oregon play for the National BCS Championship. Then, a few months later comes March Madness, the college basketball championship tournament.

Now that I got the sports plug in, let’s talk about Organic vs. Natural.

Living Maxwell

Better Choices

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)