Why The Organic Coup is One of the Industry’s Most Important Companies

organic-coup-pleasanton

(To follow my day-to-day organic food adventures, please be sure to add me on Snapchat: maxorganic)

At first glance, it might seem like an outlandish statement to say that The Organic Coup is one of the organic industry’s most important companies. After all, it only has two locations and was started by people who have never run a restaurant before.

But when you understand just who these individuals are and the concept they have launched, you’ll come to see that this is not hyperbole in the slightest.

Based in California, The Organic Coup is the country’s first certified organic fast-food restaurant and was founded by Erica Welton and Dennis Hoover, two of the most influential organic food executives in the U.S. Read more »


Another Reason to Support Organic — Organic “Hotspots” Significantly Boost Local Economies

(To follow my day-to-day organic food adventures, please be sure to follow me on Snapchat: maxorganic)

While there are many reasons why we should support organic food, we now have yet another one: organic boosts local economies.

In a new study by the Organic Trade Association called U.S Organic Hotspots and their Benefit to Local Economies, it has been found that organic food and crop production – and the business activities accompanying organic agriculture – creates real and long-lasting regional economic opportunities. Read more »


Win a Free Month of Chameleon Cold-Brew Coffee — on Snapchat

living-maxwell-snapchat-chameleon-giveaway

Are you a fan of organic cold-brew coffee, the healthiest coffee that you can be drinking?

If so, I have something great for you.

I have teamed up with my friends at Chameleon Cold-Brew, and we are going to be doing a giveaway this Wednesday, June 1st, where one lucky winner will win a month’s supply of this fantastic organic beverage.

How to enter?

You must follow me on Snapchat (maxorganic) and watch my snaps this Wednesday for instructions on how to win.

Please Note: Instructions will only be given on Snapchat, and Chameleon will get in touch with the winning person. Also, the winner must reside in the U.S. Read more »


TIME SENSITIVE: Don’t Let the U.S. Senate Block Very Important Organic Animal Welfare Regulations

Chickens In A Field

(To follow my day-to-day organic food adventures, please be sure to follow me on Snapchat: maxorganic)

Not only is organic not supported and protected as it should be in the U.S., but the truth is that organic is under constant attack.

The most obvious example of this is that organic farms are under a constant threat of contamination from nearby genetically-modified crops (GMOs) yet our government does nothing to protect these farms or farmers. Read more »


Organic Link Love – Glyphosate Controversy, Drama in the Raw Vegan World, the AirBnb for Organic Farmers

 

vegetable farm

(To follow my day-to-day organic food adventures, please be sure to follow me on Snapchat: maxorganic)

At the beginning of this year, I was very close to naming glyphosate as one of my Top 5 Organic Food Trends for 2016 but decided against it.

While glyphosate, the primary ingredient in Monsanto’s RoundUp and named by the World Health Organization as a “probable human carcinogen”, impacts the organic food world tremendously, it isn’t organic per se. Nevertheless, I knew it would be in the news a ton in this year, and it certainly has been lately. Read more »