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An Inspirational New Documentary from Dr. Bronner’s — Journey to Pavitramenthe

Regenerative agriculture is a major trend in the organic food world these days, but for many people, it is a confusing and uncertain term.

Wanting people to understand just what ‘regenerative’ means and how the company is embracing this agricultural practice around the world, Dr. Bronner’s has just released an inspirational and compelling new documentary called Journey to Pavitramenthe.

This short film tells the story of fair trade, small-scale farmers in Bareilly, India – located in the state of Uttar Pradesh, 170 miles east of Delhi — who produce regenerative organic mint oil for Dr. Bronner’s products.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Organic Insider

Must-Read

What is Regenerative Organic Certified and Why it Could Become the New Gold Standard in Organic

If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).

Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.

But contrary to what one might believe, it is not a substitution for the USDA organic seal. Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification.

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Living Maxwell

Personal

Was Taking Antidepressants in College The Right Decision at the Time?

This is a very complex question that my father and I discuss from time to time. He insists that it was the right decision for me to go on it and doesn’t regret it at all. He also thinks I should never have gone off antidepressants when I did in 2001.  He and my mother were adamantly against this decision.

For me, the question of whether going on antidepressants was the right decision brings up many thoughts and additional questions.

* As I talked about in my last post related to this subject, there were tremendous and disastrous repercussions for going on Prozac. There is no doubt about it.

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Living Maxwell

Company Stories

Common Ground Country Fair in Maine is an Incredibly Special Event

For quite a while, I had been hearing all about the Common Ground Country Fair in Unity, Maine and decided to finally make the trip up north last week to see what the enthusiasm was all about.

Needless to say, the event exceeded all of my expectations, and it proved to be a truly special weekend. Not only is it rare that you can go to an event of this size and be able to eat organic food all day (there are no organic meal options at Expo West or Expo East), but you are surrounded by thousands of people who are also deeply committed to this way of life.

In its 40th year, the Common Ground Country Fair is an annual event put on by the Maine Organic Farmers and Gardeners Association (MOFGA) and is a celebration of rural living. There are speakers, seminars, demonstrations, food and craft vendors, and a large farmers market.

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Living Maxwell

Company Stories

Final Reflections on Costa Rica, What the Heck is a Biodigester, What Noni Looks Like

Before heading down to Costa Rica, I had no idea that it would be one of the best trips that I would ever take and that it would impact me so greatly.

Now back in New York City, I have been trying to wrap my arms around why I loved it so much. Three main things come to mind:

1) First and foremost, it was a phenomenal group of people on the trip. Despite the fact that almost none of us had ever met before, we all got along really, really well. No drama, very easy, and everyone was extremely likeable.

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Living Maxwell

Better Choices

The 3 Most Important Foods to Eat Organic

For many people, switching to an all-organic diet is simply not practical or possible. And I completely understand this.

So, if a person can’t keep an entirely organic household, what organic foods should they buy?

My Top 3 Most Important Foods to Eat Organic

1) MILK If you have kids, organic milk should be the absolute number one priority for the entire household. Do whatever you need to do to make sure that the children are drinking organic milk.

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Living Maxwell

Better Choices

Another Reason to Eat Organic – Conventional Meat Contains Twice as Many Superbugs

Aside from the fact that conventionally-raised animals can be pumped with synthetic growth hormones and can be fed genetically-modified grain that has been sprayed with super-toxic pesticides, there is now another scary reason to avoid conventional meat: superbugs.

In results from a just released study, Consumers Reports found that 18 percent of the ground beef samples from conventionally-raised cows contained dangerous superbugs resistant to three or more classes of antibiotics used to treat illness in humans. This is compared with just 9 percent of ground beef from samples that were sustainably produced.

Consumer Reports purchased 300 packages – 458 pounds – of conventionally and sustainably produced ground beef from grocery, big-box, and natural food stores in 26 cities across the country.

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