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Living Maxwell

Better Choices

When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.

Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.

According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.

And what impact has this had on the quality of our public water supply?

Living Maxwell

Better Choices

Whether it is with a salad or any other dish that I am making at home, organic fermented foods – usually sauerkraut (above) or kimchee – can almost always be found on my plate. Why is this?

I have come to understand that if we want to have a strong immune system, we must take care of our gut and provide it with beneficial bacteria.

And that is exactly what fermented foods give us – beneficial bacteria.

Dr. Natascha Campbell-McBride, a Russian neurologist and founder of the GAPS Diet, says that:

“about 85% of our immune system is located in the gut wall. This fact has been established by basic physiology research in the 1930s and the 1940s. Your gut, your digestive wall, is the biggest and the most important immune organ in your body. There is a very tight conversation and a relationship going on between the gut flora that lives inside your digestive system and your immune system.

Living Maxwell

Better Choices

If anyone you know is still feeding their children conventional cereal, maybe this piece of news will get them to change their habits.

GMO Free USA, a non-profit that educates consumers and other stakeholders about the potential hazards of GMOs, just published its results of independent lab tests (verified by DNA analysis) done on Kellogg’s Froot Loops cereal.

Here’s what they found:

1) 100% of the corn in the Froot Loops was genetically-modified, containing DNA sequences known to be present in insecticide-producing Bt and Roundup Ready corn. This corn produces insecticides inside of the plant’s cells and cannot be washed off.

Organic Insider

Must-Read

It is bad enough that we have to deal with genetically-engineered foods, but now we are facing the prospect of something potentially even more scary: genetically-engineered trees.

Tree biotech company ArborGen is requesting an unprecedented USDA approval for its genetically-engineered (GE), “freeze tolerant” eucalyptus. If the USDA grants this approval, it will be the first-ever GE-forest tree to be commercially grown in the U.S., allowing ArborGen to plant massive, unregulated GE-tree farms.

Living Maxwell

Company Stories

When I was in California recently to attend Expo West, I made a stop at Erewhon Natural Foods Market in Los Angeles. I first discovered Erewhon last year and it is the most amazing organic market.

As I explain in this video, a few things make it stand apart from the rest — the elixir bar and the massive selection of raw food products.

If you are ever in Los Angeles, make sure you stop by Erewhon. This organic market is truly one of a kind.

Living Maxwell

Better Choices

As I have written about many times before, I am a water fanatic. I like clean, ultra-purified water and have a four-stage filter (with a .015 micron filter on filter #2) in my apartment.

When I go to work, there is a Poland Spring cooler but I refuse to drink from it. Why?

The water tastes very, very off and is not purified.

So, I bring my own bottles of water to work each day. This may sound crazy to some people but drinking high quality water is essential to staying healthy.

Given that I take so much effort to drink good water, the type of bottle that I use is also of great importance.

I used to drink from a BPA-free plastic bottle. The problem with that is that it is still plastic and is leaching other chemicals into the water.

Living Maxwell

Company Stories

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.