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I had a very interesting lunch date recently with this very beautiful Indian woman. A friend of mine thought that I would enjoy meeting her and set the two of us up.

Why did he think I would like her? (1) He thinks she’s awesome  (2) He knows that I am very attracted to Indian women (the love of my life is Indian) and (3) There is almost nothing that I find more sexy than a woman who meditates. She meditates. (Meditation is a huge part of my life and is something I first started doing in 1991).

Even though I knew almost nothing about her, the conversation flowed pretty effortlessly. Aside from the meditation, we are both very into yoga and eating healthy. This was the first woman I’ve met in a long time who thought it was fantastic that I eat almost 100% organic. That kind of surprised me. Normally, I don’t get that reaction. What I tend to hear is “isn’t that a little extreme” or “don’t you ever want to go to a nice restaurant with your friends?” or “you can’t be so rigid.”

Living Maxwell

Company Stories

As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings.

NYC has a ton and Boston has very little.

But with the recent opening of Cocobeet, ironically located between a Subway and Dunkin’ Donuts, it is an understatement to say that Bostonians are thrilled to have them there.

“On our second day of business, we sold 270 bottles of juice and had to close our doors because there was nothing left to sell,” Co-Founder Onur Ozkoc told me.

Organic Insider

Company Stories

Let me say right up front that I support the USDA’s national organic certification program. Why?

Because it is the only nationally recognized and accepted system we have in place for organic standards.

I firmly believe that the more people we have participating and engaged in the system, the stronger it will become. Conversely, the more people who opt out of the system, the weaker it will become.

Living Maxwell

Company Stories

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why?

Living Maxwell

Must-Read

Recently, I got a comment from a woman who felt guilty about feeding her kids pesticide-laden, conventionally-grown food and asked if she “should always feed them organic.”

As someone who is very passionate about organic, I am going to be biased about organic food, which should not come as a surprise to anyone.

Living Maxwell

Must-Read

I almost fell over in my chair the other day when I read this one in the journal Environmental Health Perspectives.

In nearly half of the samples tested, researchers found traces of hexabromocyclododecane (HBCD) in peanut butter, cold cuts, turkey, beef, and other fatty foods.

So what is HBCD exactly?

It is a flame retardant commonly used in the foam insulation of building walls, upholstered furniture, automobile interior textiles, car cushions and electronic equipment.

How toxic is it and who is concerned about it?

Living Maxwell

Better Choices

When you are in the checkout line at the supermarket and looking for a nutritious snack to satiate your hunger, take caution when selecting an energy bar.

The energy or snack bar market is big business — a $9 billion industry — and many people are easily fooled by the slick marketing that food companies employ to get you to purchase their products.

The absolute first thing to look for is a certified organic snack bar — one that has the green and white USDA organic seal on it.