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Personal

Last week I wrote about dating a non-organic woman and the challenges that it creates. A few questions that I grapple with are these — Is my very strong desire to be with someone who eats organic eliminating many great women with whom I could have a relationship? And, is my rigidity causing more harm than good?

Over the last few years, it has become increasingly clear that health is one of my most important values. Almost everything I do revolves health and eating organic food is a huge passion of mine.

My values are what they are and they are not going to change. The only woman with whom I am going to have a successful and happy relationship is someone who shares this same value. Does this mean that she has to be as passionate or into health (organic food) as I am? No, because she may never have been exposed to this lifestyle and doesn’t know much about it. That is perfectly understandable. However, she needs to be open to this way of living and eager to embrace it.

Living Maxwell

Better Choices

An apple a day will keep the doctor away.

Thanks to a new study, that saying has taken on even more meaning, particularly for organic apples.

In a recently published paper in the journal Frontiers in Microbiology, it was found that organic apples contain a more diverse population of beneficial bacteria than conventional apples.

Researchers analyzed the peel, flesh, seeds, and stem of both organically and conventionally grown apples, looking to find how much and what kinds of bacteria were present. While organic and conventional apples contained the same amount of bacteria, there was a big discrepancy in the types of bacteria found.

Living Maxwell

Personal

This is a very complex question that my father and I discuss from time to time. He insists that it was the right decision for me to go on it and doesn’t regret it at all. He also thinks I should never have gone off antidepressants when I did in 2001.  He and my mother were adamantly against this decision.

For me, the question of whether going on antidepressants was the right decision brings up many thoughts and additional questions.

* As I talked about in my last post related to this subject, there were tremendous and disastrous repercussions for going on Prozac. There is no doubt about it.

Organic Insider

Must-Read

As Beyond Meat’s very successful IPO is bringing a lot of attention to the alt-protein category, it is important to take a look at what exactly are in these food products.

One popular name in this space is the Impossible Burger, a product we first wrote about in 2017 when Freedom of Information Act (FOIA) documents uncovered that the FDA disagreed with the company’s safety assessments of the burger’s main ingredient — soy leghemoglobin. However, the company continued selling it to the public anyhow without informing consumers about the FDA’s very serious concerns.

The issue this time around with the Impossible Burger is the amount of glyphosate that it contains.

Living Maxwell

Better Choices

Recently, I got an e-mail from a reader asking how she would know if she is eating genetically-modified soy or not.

Figuring that many other people may have that same question, I wanted to explain how to avoid eating genetically-modified food (GMOs) and the things that you need to look out for.

#1 – Buy USDA Certified Organic Products  GMOs are prohibited in organic food. Therefore, look for products that contain the USDA certified organic seal.

Even though GMOs are prohibited in organic, organic crops can be contaminated by GMOs through cross-pollination and drift. (That is why the proliferation of GMOs is a real threat to organic farming. The co-existence of GM-crops and organic crops is simply not possible, despite what our government would like us to believe.)

USDA rules require that organic certifiers test samples from at least 5% of the operations they certify on an annual basis.

Living Maxwell

Company Stories

With celebrities rushing to invest in organic food companies these days, Sarah Michelle Gellar truly stands alone.

This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. She is doing the exact opposite.

Sarah Michelle Gellar is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, Foodstirs is redefining the healthy baking category by using the best organic and Biodynamic ingredients available.

In addition to her acting career and responsibilities at Foodstirs, this Emmy Award-winning actress and mother of two recently released Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

Living Maxwell

Company Stories

(The brain trust of Christie & Co — from l. to r., Alissa Sears, vice president of strategy & navigation; Gillian Christie, founder/CEO)

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When people think of the pioneers in the natural products industry, the founders of iconic CPG brands often come to mind.

However, what cannot be forgotten is that a select number of very savvy people were working behind the scenes to popularize these companies, in the media and with consumers, through storytelling. And without them, the success of the organic food sector would not be where it is today.

One such individual is Gillian Christie, the founder/CEO of Christie & Co., a marketing and communications firm based in Santa Barbara, CA. Along with her daughter Alissa Sears, vice president of strategy & navigation, Gillian leads this full-service agency, which has just celebrated its 30th anniversary.