Livingmaxwell Homepage

Living Maxwell

Personal

As I mentioned the other day, there were tremendous repercussions for me going on Prozac during college. Yet at the time, I didn’t have any idea that they would be so disastrous.

What influenced my judgment to go on antidepressants was a real desperation to feel better. And to feel better quickly. Worrying about how this would impact my life 5 or 10 years down the road was of no consideration whatsoever. I wanted relief and I wanted it immediately.

These are the key repercussions:

Organic Insider

Company Stories

Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.

The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” on products that contained Archer Daniels Midland’s Fibersol-2 (“a soluble corn fiber that acts as a low-calorie bulking agent”), fructooligosaccharides (an alternative sweetener), other artificial ingredients, such as calcium pantothenate (synthetically produced from formaldehyde), and genetically-modified soy.

Since these ingredients are either genetically-engineered or synthetically produced and do not exist in nature, it is completely misleading to consumers for these juices to claim to be “All Natural.”

As part of the settlement, Naked Juice, a subsidiary of PepsiCo, has agreed to remove the label “All Natural” from all of its juices and to pay a $9 million settlement to the class action group.

Living Maxwell

Better Choices

Earlier this year, I wrote a post talking about the tremendous health benefits of black sesame seeds.

I love putting them on quinoa, millet, and on my salads, and they add a whole new dimension to whatever food that I am eating.

Since Brazil nut milk and cashew milk are two drinks that I make quite often, I started asking myself “What if I made a milk out of organic black sesame seeds?”

My immediate thought was that the taste would be too harsh or too strong, and that I would need to use a lot of honey or organic palm sugar to even it out.

Over the past week or so, I have been experimenting with black sesame seed milk and much to my surprise, I have been thrilled with the results.

Living Maxwell

Company Stories

Natural Products Expo West, the largest organic trade show in the U.S. was back for the first time since 2019, as the last two years were canceled because of COVID.

Prior to this year’s show, I had one CEO tell me that he thought this would be the best year for innovation anytime in the past decade, given that brands had such pent-up demand over the last 24 months and would be particularly eager to show buyers their most forward-thinking products. Based on what I saw at last week’s Expo West, I believe he was correct. The innovation that I saw was outstanding.

Living Maxwell

Personal

Last week, I was asked by a friend of mine if I ever cheat.

No, she was not asking if I ever cheat on women but rather wanted to know if I ever cheat on my diet.

While I was taken aback by the question and didn’t have an immediate answer, she followed up with “Don’t you ever eat a doughnut?”

“No, I never eat doughnuts,” I quickly responded. That was an easy one to figure out. The thought of putting a Krispy Kreme into my body never ever enters my mind.

The larger question about cheating, however, really got me thinking and this is what I came up with.

Living Maxwell

Personal

Last week, I was in Syracuse, NY to give a speech at the APCA (Association of the Promotion of Campus Activities) Northeast Regional Conference.

Organic Insider

Better Choices

Nestled in the heart of the mountains in the Andean Paramos region of Peru, there are 182 families who entirely depend on coffee cultivation for their livelihood.

Unfortunately, coffee rust – a fungus also known as “La Roya” — has devastated the coffee trees of 64 of these families, leading to catastrophic economic losses for hundreds of people.

With coffee production their only way to make a living and provide for their families, they have had no choice but to search for nearby land which has not been infected by coffee rust. While this is giving these families a financial lifeline, it has also resulted in the destruction of forests in the region, a territory that cannot that cannot afford this type of displacement.