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Living Maxwell

Better Choices

A girl I used to know in New York City was so fanatical about recycling that she would literally take empty bottles home from bars because she feared that they would be tossed in the garbage.

I’ll never forget the time when we were out one night and she started filling up her designer handbag with empty beer bottles, which weren’t even hers!  She was that committed to the environment.

Yet, when she drank her coffee each morning, organic coffee was never even a consideration.

Although I didn’t realize it at the time, this didn’t make much sense.  Why?

Because conventionally-grown coffee is incredibly unhealthy for people and the planet.

Living Maxwell

Personal

Last week, I was in Syracuse, NY to give a speech at the APCA (Association of the Promotion of Campus Activities) Northeast Regional Conference.

Living Maxwell

Better Choices

One question has been really bothering me as of late: Is there such a thing as USDA certified organic honey?

Despite the picture you see above, there is good reason for me to have serious doubt.  Here is why.

In the past, I have spoken to numerous local beekeepers and when I asked them if their honey is organic, they have all told me that there is no such thing as USDA certified organic honey.

Yet when I go to the market, I see one or two brands of honey that have the USDA organic seal on the label. Almost all of the honey that has the seal on it comes from Brazil, which has made me wonder whether there is some type of corruption going on with the certification.

Organic Insider

Better Choices

It seems like every day that passes, the USDA approves another very risky GMO crop, all to the benefit of biotech/chemical companies and to ZERO benefit for consumers.

This time, the USDA has approved a first-of-its-kind genetically-engineered (GE) apple that doesn’t turn brown after bruising or slicing.

The apple, developed by the company Okanagan Specialty Fruits, uses a relatively new form of genetic engineering called RNA interference, or gene silencing, which has raised numerous concerns from consumer groups, environmentalists, and the apple industry.

Living Maxwell

Company Stories

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

Living Maxwell

Must-Read

If you are ever asked why you eat organic food, particularly from a skeptic, there is a very easy answer — you don’t want to get cancer.

In July 2017, the State of California announced that:

Living Maxwell

Better Choices

Over the last few years, it has been a widely viewed belief among the medical community that the health of the bacteria in our bodies has a direct relationship to our overall health.

While the exact nature of the bacteria in our bodies still remains a big mystery, research is showing that certain bacteria can prevent and treat many common diseases.

More specifically, in tests with mice, bacteria played an important role in fighting cancer.