Livingmaxwell Homepage

Living Maxwell

Better Choices

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

Living Maxwell

Better Choices

Whether it is with a salad or any other dish that I am making at home, organic fermented foods – usually sauerkraut (above) or kimchee – can almost always be found on my plate. Why is this?

I have come to understand that if we want to have a strong immune system, we must take care of our gut and provide it with beneficial bacteria.

And that is exactly what fermented foods give us – beneficial bacteria.

Dr. Natascha Campbell-McBride, a Russian neurologist and founder of the GAPS Diet, says that:

“about 85% of our immune system is located in the gut wall. This fact has been established by basic physiology research in the 1930s and the 1940s. Your gut, your digestive wall, is the biggest and the most important immune organ in your body. There is a very tight conversation and a relationship going on between the gut flora that lives inside your digestive system and your immune system.

Living Maxwell

Better Choices

Everywhere you turn these days, you’ll find news and stories about the ketogenic diet.

This low-carb, high-fat, high-protein diet is helping people lose weight and giving them much needed mental clarity.

However, one of the misconceptions of the keto diet is that animal products are an essential component of it. And for people who only eat plant-based, this can be quite disconcerting.

Along with her co-author Nicole Derseweh, my good friend Whitney Lauritsen — also widely known as the EcoVegan Gal — has just come out with a fantastic book called The Vegan Ketogenic Diet Cookbook, and it is a phenomenal resource for people looking to explore this lifestyle.

Not only does it clear up a lot of the confusion about the keto diet requiring the consumption of animal products, but it provides 75 delicious recipes. And when I was sent an early version of the book, I literally read it cover-to-cover in one sitting. I was that impressed by it.

Organic Insider

Company Stories

David Bronner, the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, saw this coming years ago.

With California having legalized cannabis in 2016, he knew that this plant was headed down the path of other agricultural crops — mass industrialization, genetic engineering, enormous energy consumption through fossil fuels, and the displacement of small-scale family farmers.

Where cannabis differs from other agricultural commodities, however, is that there can be no such thing as “organic cannabis” until the federal government stops classifying it as an illegal drug.

Living Maxwell

Company Stories

Whenever I go to a market in NYC these days and check out the refrigerated section, I am constantly amazed by the inordinate amount of shelf space that REBBL occupies.

But it’s for very good reason.

Under the brilliant leadership of CEO Sheryl O’Loughlin, REBBL has become the hottest brand in the beverage world, and people have become obsessed with the company’s adaptogenic coconut milk drinks.

Organic Insider

Must-Read

If you read in the media or someone tries to convince you that organic doesn’t matter, do not believe them.

It does.

And it could potentially save your life.

In a just-released, peer-reviewed study, four families across the country were fed both an organic and non-organic diet, and the ones who ate all organic saw their pesticide load drop by as much as 95%!

Living Maxwell

Better Choices

I get asked all of the time by people “how do I know that the food that I am eating is organic?”

Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.

Yet, what do we do when we go to restaurants?

While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.

In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.