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Living Maxwell

Company Stories

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.

Organic Insider

Company Stories

* Iconic cereal brand Nature’s Path has quit the Organic Trade Association (OTA) as a protest to save organic.

* The company says the OTA “is not working in step with organic advocates to protect and strengthen the original principles of the organic movement” and is not acting with sincerity when it comes to hydroponics, the most divisive issue in organic.

* BASF and Cargill have been granted membership in the OTA, even though their GMO and chemical products “are actively harming” organic farmers.

* The OTA defends its governance, transparency and organic agenda.

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For some people, having BASF — one of the world’s most powerful chemical and GMO companies — as a member of the Organic Trade Association (OTA) is not a problem.

For Arran Stephens, CEO and Co-Founder of the fiercely independent, family-owned Nature’s Path, this was something that he could no longer tolerate.

Living Maxwell

Better Choices

When people talk about organic food, we mostly focus on the importance of eating food that is free of synthetic chemicals, genetically-modified ingredients and artificial growth hormones.

Yet, what we also need to be mentioning is that conventionally-grown food means that our soil is getting sprayed with an astronomical amount of toxic pesticides, which ends up polluting our public water supply.

According to the EPA, we use about 1.1 billion pounds of chemicals per year, 80% of which are used for agricultural purposes.

And what impact has this had on the quality of our public water supply?

Living Maxwell

Must-Read

Each day, more and more news comes out about the harm that pesticides can do to our bodies.

This time, a report out of Europe says that pesticides can cause brain damage. Yes, brain damage.

Living Maxwell

Must-Read

Last year, I put up a post about how arsenic was temporarily banned for use in conventional chickens.

Whether conventional chicken growers actually paid attention to the ban is anyone’s guess, but a column I read yesterday in the New York Times just made me shake my head even further.

In his column, Nicholas Kristof talked about recently released studies that suggest that poultry on factory farms are routinely fed caffeine, active ingredients of Tylenol and Benadryl, banned antibiotics and arsenic.

Living Maxwell

Company Stories

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

Living Maxwell

Better Choices

If anyone you know is still feeding their children conventional cereal, maybe this piece of news will get them to change their habits.

GMO Free USA, a non-profit that educates consumers and other stakeholders about the potential hazards of GMOs, just published its results of independent lab tests (verified by DNA analysis) done on Kellogg’s Froot Loops cereal.

Here’s what they found:

1) 100% of the corn in the Froot Loops was genetically-modified, containing DNA sequences known to be present in insecticide-producing Bt and Roundup Ready corn. This corn produces insecticides inside of the plant’s cells and cannot be washed off.