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If you are a consumer or participant in the organic industry, something new is set to hit the marketplace that you absolutely want to know about, and it is called the Regenerative Organic Certification (ROC).
Started by three organizations — Patagonia, Dr. Bronner’s and Rodale Institute — the certification aims to raise the bar for what organic represents.
But contrary to what one might believe, it is not a substitution for the USDA organic seal.Instead, it adds onto the USDA organic seal and is referred to as an “add-on” label. The USDA organic seal is a requirement, or a baseline, in order for a company to receive the ROC certification.
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While in St. Louis last week attending the National Organic Standards Board meeting, I spent an inordinate amount of time at Seedz Cafe, a plant-based organic restaurant located in Clayton’s DeMun neighborhood.
Founded by a former buyer at Whole Foods Market and built with many reclaimed and recycled materials, Seedz Cafe is dishing out some truly delicious cuisine.
For as long as I have been covering the organic food industry and giving out Natural Products Expo West awards, it has always been a Top 5 list.
However, due to the incredible number of fantastic products that I saw at the 2024 show and at the urging of my good friend Liana Werner-Gray, I have expanded the list to a Top 10.
True, organic is slightly more expensive. This is primarily because it is not subsidized by the government in the same way that conventional food is.
But what rarely gets mentioned is that organic also offers superior nutrition.
In two research reports recently completed by The Organic Center, which examined the nutritional differences of organically farmed grains compared to “natural” and conventional varieties, the authors concluded that commercially produced organic breads are more nutrient-rich, contain more whole food ingredients and have fewer preservatives and additives than conventional breads.
Each year when the Environmental Working Group (EWG) releases its “Dirty Dozen” – the 12 most pesticide-laden fruits and vegetables that people should avoid – the major pesticide companies and their front groups launch a major PR campaign demanding that EWG stop publishing these annual lists, insisting that chemicals are not harmful.
The organic industry and health advocates completely scoff at these ridiculous claims. Furthermore, the State of California has declared that glyphosate, the most widely used chemical in the world and one that is routinely sprayed on our food supply, causes cancer.
And now we have a new report out of Harvard which reinforces the notion that pesticides can cause real harm, particularly for women.
When I was at EARTH University in Costa Rica, I got a chance to learn everything about sustainable banana production – from how they are grown in the fields to how they are shipped to the U.S.
In this video, I’ll take you onto the banana plantation of EARTH University and show you the issues that they have to deal with when growing bananas in such humid conditions.
What’s important to note is that it took EARTH University many, many years for its sustainable bananas to reach profitability and the school was told by consultants that the program wasn´t going to work.
EARTH University’s president refused to give up because he knew that this was the right way to do business – for the environment, for the farm workers, for consumers – even though his bananas were more expensive than conventionally-grown ones.
Whole Foods recognized the importance of what EARTH University was doing and the values that it stood for, and decided to distribute the school’s bananas throughout the U.S. Not only has this partnership been critical for the long-viability of EARTH University’s banana program, but the strong demand for the school’s bananas has proven that sustainability is good business.
Without question, EARTH University’s bananas are the best that I have ever eaten. If you have the chance to buy them, definitely do so.
You’ll be eating a fantastic product and also be supporting an incredibly important endeavor for sustainability.
Also, being such a huge fan of bananas, I can’t tell you how interesting this day was for me. Enjoy!
While there are many reasons why we should support organic food, we now have yet another one: organic boosts local economies.
In a new study by the Organic Trade Association called U.S Organic Hotspots and their Benefit to Local Economies, it has been found that organic food and crop production – and the business activities accompanying organic agriculture – creates real and long-lasting regional economic opportunities.
