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Living Maxwell

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Whole Planet Foundation is Transforming Lives in Costa Rica

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families.

In conjunction with Grameen, the local partner in Costa Rica, the Whole Planet Foundation is giving hard-working, honest and responsible women access to capital that they never had before, and as a result, lives are being completely transformed.

Needless to say, I was very touched by what I saw and walked away an even bigger fan of the Whole Planet Foundation. Awesome work!

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"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

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Living Maxwell

Company Stories

Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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Living Maxwell

Company Stories

EXCLUSIVE INTERVIEW: Hollywood Actress Jennifer Garner and Organic Food Veteran John Foraker Join Once Upon a Farm as Co-Founders

In what is sure to send shockwaves throughout the entire industry, A-list celebrity Jennifer Garner and John Foraker, former President of Annie’s, have signed on to become co-founders of organic baby food company Once Upon a Farm, alongside current co-founders Cassandra Curtis and Ari Raz.

Having recently stepped down as the head of Annie’s, where he led the company for 18 years and negotiated its sale to General Mills for $820 million, John Foraker is one of the most accomplished and respected executives the organic industry has ever seen. And if you combine that with Jennifer Garner’s star power, branding acumen and dedication to both healthy food and helping children, Once Upon a Farm will be a very, very serious force in the fast-growing organic baby food segment.

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Living Maxwell

Company Stories

The YouTube Movie That Will Make You Shake Your Head: “Stop Monsanto From Poisoning Hawaii: Genetic Engineering Chemical Warfare”

If you’re like me, you think of Hawaii as this pristine and gorgeous state where you’d love to own a retirement home.

After seeing the YouTube documentary called “Stop Monsanto From Poisoning Hawaii: Genetic Engineering Chemical Warfare”, I think you’ll change your mind pretty quickly.

As it turns out, Hawaii has been the global center for open-field testing for genetically-modified organisms (GMOs). Over 5,000 tests have been conducted by companies such as Monsanto, Dow, Dupont, Syngenta and BASF, and toxic chemicals get sprayed on an almost daily basis.

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