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Naked Juice Faces Class Action Lawsuit for Using GMOs and Synthetic Substances in its “Non-GMO” and “All-Natural” Products

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

Now, here comes a class action lawsuit against Naked Juice (owned by PepsiCo) for using genetically-modified ingredients and synthetic substances in products that were marketed as “Non-GMO” and “All-Natural”.

Highlights of the Naked Juice lawsuit accuse the company of:

1) Labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products.

2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic ingredients and synthetic fibers such as:

* Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.

* Fructooligosaccharides — a synthetic fiber and sweetener.

* Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.

3) Intentionally misleading and deceiving its customers.

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In my view, the allegations in the Naked Juice lawsuit are much, much worse than the Kashi and ConAgra ones. Why?

The legal crackdown on the use the term “natural” is something that is only now taking place.

While companies may absolutely be violating the law by using GMOs and synthetic substances in products that they claim to be “all-natural”, the legal precedent has not been set yet. It soon will be.

Furthermore, since our government has done nothing to truly clarify and enforce what “natural” means, major food companies have been dancing around the issue hoping not to get caught. That party is coming to an end.

However, with the Naked Juice lawsuit, the company is being accused of using GMOs when it states that its products are “Non-GMO”.

If proven true, this is blatant fraud and deception. No legal education or chemistry background is needed to tell you that this is clearly illegal.

What makes matters worse is the packaging of Naked Juice products and how it sells the promise of something incredibly wholesome and healthy.

As I have stated before, this is only a major positive for the organic industry and for all consumers.

The more people realize that “natural” means very little, the more they will gravitate towards organic, where there are standards, enforcement and regulation.

Please share this article about the Naked Juice lawsuit with anyone you know that may be purchasing Naked Juice products.

If you’d like to to read the full legal complaint, click HERE (PDF file).

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The YouTube Movie That Will Make You Shake Your Head: “Stop Monsanto From Poisoning Hawaii: Genetic Engineering Chemical Warfare”

If you’re like me, you think of Hawaii as this pristine and gorgeous state where you’d love to own a retirement home.

After seeing the YouTube documentary called “Stop Monsanto From Poisoning Hawaii: Genetic Engineering Chemical Warfare”, I think you’ll change your mind pretty quickly.

As it turns out, Hawaii has been the global center for open-field testing for genetically-modified organisms (GMOs). Over 5,000 tests have been conducted by companies such as Monsanto, Dow, Dupont, Syngenta and BASF, and toxic chemicals get sprayed on an almost daily basis.

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Ozuké – The Best Organic Kimchi I’ve Ever Had

When I review organic food products, I do my best to make sure that they are available either online or at retail locations throughout much of the country, so readers can go buy them.

Sometimes, however, my excitement about a product is so strong that I have to make an exception.

Over the Thanksgiving holidays, not only was I fortunate to have eaten at Dr. Andrew Weil’s restaurant True Food Kitchen for the very first time, but I was also lucky enough to have discovered Ozuké kimchi by the Esoteric Food Company.

For the most part, sauerkraut, kimchi and other fermented foods is a very regional business.

So, wherever you go in the U.S., there tends to be a different local producer of these foods.

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Why Sheryl O’Loughlin’s Killing It is Such an Important Read for Organic Food Entrepreneurs

Serial entrepreneur Sheryl O’Loughlin has just come out with a phenomenal new book called Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart, and it should be at the top of the reading list for all founders of organic food companies, regardless of whether you’re in start-up mode or well on your way to generating $100 million in revenues.

Aside from the fact that Sheryl O’Loughlin has some serious street cred in the organic food industry – CEO of Clif Bar, Co-Founder of Plum Organics and now CEO of REBBL – and has plenty of experience to draw upon as an entrepreneur, this book focuses on the most important aspect of building a company that rarely gets discussed – the human element.

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