Naked Juice Faces Class Action Lawsuit for Using GMOs and Synthetic Substances in its “Non-GMO” and “All-Natural” Products

Written by Max Goldberg on October 1, 2011. Follow Max on Twitter: @livingmaxwell.

The lawsuits against industrial food companies just keep piling up.

First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.

Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.

Now, here comes a class action lawsuit against Naked Juice (owned by PepsiCo) for using genetically-modified ingredients and synthetic substances in products that were marketed as “Non-GMO” and “All-Natural”.

Highlights of the Naked Juice lawsuit accuse the company of:

1) Labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products.

2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic ingredients and synthetic fibers such as:

* Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.

* Fructooligosaccharides — a synthetic fiber and sweetener.

* Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.

3) Intentionally misleading and deceiving its customers.

—-

In my view, the allegations in the Naked Juice lawsuit are much, much worse than the Kashi and ConAgra ones. Why?

The legal crackdown on the use the term “natural” is something that is only now taking place.

While companies may absolutely be violating the law by using GMOs and synthetic substances in products that they claim to be “all-natural”, the legal precedent has not been set yet. It soon will be.

Furthermore, since our government has done nothing to truly clarify and enforce what “natural” means, major food companies have been dancing around the issue hoping not to get caught. That party is coming to an end.

However, with the Naked Juice lawsuit, the company is being accused of using GMOs when it states that its products are “Non-GMO”.

If proven true, this is blatant fraud and deception. No legal education or chemistry background is needed to tell you that this is clearly illegal.

What makes matters worse is the packaging of Naked Juice products and how it sells the promise of something incredibly wholesome and healthy.

As I have stated before, this is only a major positive for the organic industry and for all consumers.

The more people realize that “natural” means very little, the more they will gravitate towards organic, where there are standards, enforcement and regulation.

Please share this article about the Naked Juice lawsuit with anyone you know that may be purchasing Naked Juice products.

If you’d like to to read the full legal complaint, click HERE (PDF file).

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153 Comments

  1. Thought about this article today – deciding what brand of coconut water to choose. I obviously didn’t choose Naked… Thanks for keeping us engaged and aware of scary tactics by “natural” sounding products.

    Vani

    Written by Food Babe on October 2, 2011 @ 7:27 pm
  2. I didn’t need to see the label to know that Naked had problems. It would give my mouth sores, give me acid reflux or a sore stomach. If you listen to your body you will be able to discern what is good for it. Thank goodness someone is giving them a slap on the wrist.

    Written by mary on October 3, 2011 @ 3:53 am
  3. I completely agree with everything you wrote here! It is so unfortunate that our food system is the way it is now. When just a few generations before, everyone was growing their own food and buying just the staples from the country store…if it was even available. I wish that our government would get on board with labeling foods that have GMOs as well as getting some type of regulation on the word “natural.” I think it would be eye-opening to see it all labeled for everyone to see…and thus I don’t think it will ever happen in our country.

    Written by Heather on October 3, 2011 @ 7:42 am
  4. This stinks. I pick up Naked Juices often when on the go. Should have known better from a co that is owned by Pepsi.

    Written by Sean Malarkey on October 3, 2011 @ 10:21 am
  5. Hi Vani,

    My pleasure. It is important for consumers to be very aware and educated about the brands we buy from.

    Live well,
    Max

    Written by Max Goldberg on October 3, 2011 @ 10:23 am
  6. Hi Mary,

    That is very interesting that you had such a negative physical reaction to their product. WOW! I wonder if other people noticed that as well.

    Agreed about listening to what our bodies tell us. 100%!!!

    Thanks for sharing.

    Live well,
    Max

    Written by Max Goldberg on October 3, 2011 @ 10:28 am
  7. Hi Heather,

    After going to the Right2Know March this past weekend, I am encouraged that getting GMOs labeled is a real possibility. Stay tuned for my post tomorrow. Big announcement.

    Thanks so much for your comment. Things used to be better and we have to make a real effort to turn the situation around.

    Live well,
    Max

    Written by Max Goldberg on October 3, 2011 @ 10:30 am
  8. Hi Sean,

    I agree with you 100%. It is a shame we cannot trust what a label says.

    We need to be super-careful about the brands that we are buying, and this is another reason to buy organic. Organic has regulations, third-party certification and enforcement.

    Thanks for your comment.

    Live well,
    Max

    Written by Max Goldberg on October 3, 2011 @ 10:36 am
  9. that is really saddening to hear, both about kashi & naked juice. not surprised since it is owned by pepsi co, will not be purchasing from these companies ever again, there should be a list on companies that do no lie or mislead about their products..

    Written by Cristina Ione Lopez on October 3, 2011 @ 7:32 pm
  10. Hi Cristina,

    Yes, it is very disheartening to hear – I agree. The best way to protect ourselves and our families is to buy certified organic.

    Thanks for your comment.

    Live well,
    Max

    Written by Max Goldberg on October 3, 2011 @ 9:09 pm
  11. I was very interested to read these exposés about Naked and Kashi products. however, I came upon this posting while trying to find out if the apple juice in Naked juices comes from China, and so is associated with high levels of arsenic recently disclosed. Nothing appears to be available or required on the labels regarding the country of origin of the contents. I am also unable to find an organic substitue or equivalent so far, at Whole Foods! Thanks for any comments about my concerns and tips as to other brands available that are healthier.

    Written by Doug Warren on November 6, 2011 @ 8:32 pm
  12. Hi Doug,

    Naked is not certified organic and most of the Kashi products are not certified organic either. There are many, many good brands out there and I do product reviews almost every week. If you can find a local AND organic brand, that is always a best bet. Speak to your local grocer and see if any brands fit that category.

    Thanks for writing.

    Live well,
    Max

    Written by Max Goldberg on November 7, 2011 @ 10:24 am
  13. Max, thanks for your reply. I note that the issue of country of origin of the components somehow was obfuscated by the numerous other topics I broached. Any info on that specific concern??? Regards…

    Written by Doug Warren on November 14, 2011 @ 5:05 pm
  14. Hi Doug,

    I don’t know the answer to your question about whether the apple juice in Naked comes from China. Let me ask my contact person and I’ll leave another comment here once I find out.

    Live well,
    Max

    Written by Max Goldberg on November 15, 2011 @ 9:57 am
  15. Hi Doug,

    This was the response from my contact:

    —–
    He might be thinking about Juicey Juice or Dole. There was a federal investigation awhile back (maybe a year?) of some fruit juices and canned fruits falsely labeled as “made in USA” but being from China.

    I haven’t seen anything about Naked Juice apples being from China, but I might be wrong.
    —–

    Hope that helps.

    Live well,
    Max

    Written by Max Goldberg on November 17, 2011 @ 3:54 pm
  16. You guys should watch that documentary on Hulu called ‘The Future of Food.’ It reveals a lot of shady stuff happening between huge food/crop corporations and the strings they’re pulling in the government… It makes me want to go organic, but I feel like it’s too expensive! agh

    http://www.hulu.com/watch/67878/the-future-of-food

    Written by Lizzy on December 1, 2011 @ 3:29 pm
  17. Hi Lizzy,

    I’ve seen The Future of Food, and it is very scary about what is going on. Organic can be made affordable if you cook at home and shop smartly. Sign up for my newsletter and get the 5 free tips.

    Live well,
    Max

    Written by Max Goldberg on December 1, 2011 @ 5:58 pm
  18. Man that sucks. I was craving some bad food and was gonna go pick one of these smoothies up to satisfy my hunger. Guess I’ll go crack open a Mt. Dew instead

    Written by JB on December 3, 2011 @ 8:39 pm
  19. Hi JB,

    Not to worry. There are plenty of other organic smoothie drinks out there.

    Live well,
    Max

    Written by Max Goldberg on December 5, 2011 @ 3:33 pm
  20. Longstoryshort- due to some personal issues I fell off the rawsmoothie wagon a few months ago and have been using Naked Juice as a stand-in. Probably drank 1 or 2 a day. I didnt make the association until recently that the INSANE acid reflux was caused by Naked Juices, and not just rawsmoothie withdrawal as I assumed at first. I guess I shouldnt be so trusting of honest sounding labels.

    Written by Patrick on December 28, 2011 @ 9:31 am
  21. Hi Patrick,

    I am very sorry to hear this but it doesn’t surprise me in the least. I hear similar stories to yours all of the time.

    Just another reason why it is so important to put quality, organic food in our bodies.

    Live well,
    Max

    Written by Max Goldberg on December 28, 2011 @ 3:11 pm
  22. I am a father of four young children and was purchasing 3-64 ounce bottles of Naked juice everytime I went to BJ’s(big box warehouse for those who don’t know). At seven dollars a bottle it made feel all warm and fuzzy to think that I was investing in a wholesome product for my children. I was even prescribing it to my kids to help get over a cold. Well I guess I will have to go searching for an organic alternative as you have suggested. Are there any particular brands that I can ask for that come in large bottles? If so how much do these normally cost?
    Thanks for your time and your wonderful article,
    Paul

    Written by Paul on December 29, 2011 @ 12:48 am
  23. Hi Paul,

    Given that you are a father of 4 young children, my best advice would be to get a blender and start making them smoothies. Or better yet, get a juicer and start making them juice.

    It will be more cost effective and more nutritious.

    Sambazon is a good, organic brand for smoothies, and each region of the country has different smoothie vendors, so it is a little hard to say.

    My best advice is to start making them yourself. Good luck!!

    Live well,
    Max

    Written by Max Goldberg on December 30, 2011 @ 1:47 pm
  24. Thank you, I was just about to make a big mistake and promote this product, It makes me so sad because I have been drinking it, making my kids drink it and getting my family to purchase it, I realize now where all the heart burn has been coming from that I never had before, I been constantly taking tums during the night and was just about to go to my doctor to get a prescription, now that I think about it the only time I don’t get heart burn is when my budget doesn’t allow me to purchase Naked Juice, luckily I figured out the connection, I need to learn to pay attention to the signals from my body, just like I gained weight from dieting when I didn’t need to, now that I am back to eating normal again, I’m starting to lose the weight I gained, my advice is a little of everything, not too much of anything, Before you eat something ask yourself, Will this benefit me? Focus on what you can eat instead of what you can’t, Eat more whole and organic foods that haven’t been proccessed.

    Written by michel on January 17, 2012 @ 10:08 am
  25. Hi Michel,

    It is very interesting because we have gotten several, very similar comments to yours – people getting sick drinking Naked Juice.

    You are right. We have to listen to our bodies extremely carefully. And, yes, eat more whole and organic foods. I couldn’t agree more.

    Thanks for sharing your story.

    Live well,
    Max

    Written by Max Goldberg on January 17, 2012 @ 10:18 am
  26. As much work as it is as a work at home mom these days. I am just going to have to bite the bullet and start shopping and growing harder and making darn near everything from the most basic local ingredients I can find.

    I strongly feel that many early childhood mental and physical complication are connected so how to the food and environment. The only this is the damage has already been done.

    Pam

    Written by Pam on January 19, 2012 @ 2:03 am
  27. Hi Pam,

    I couldn’t agree with you more. What and how kids eat will seriously impact their emotional and physical development. If I have children one day, I will do whatever I can to make sure they are eating 100% organic. It is that important.

    Thanks for sharing.

    Live well,
    Max

    Written by Max Goldberg on January 19, 2012 @ 11:14 am
  28. I found this website searching for information on the Naked Juice for my coworkers. They drink it all the time for the ‘fiber and natural sugars’. This website is very informative and helpful and the ‘comments’ from others very useful.
    thanks

    Written by Beverly on April 4, 2012 @ 4:55 pm
  29. Hi Beverly,

    Thanks for stopping by and I am glad that you found it useful. Yes, many people have no idea about the class action lawsuit against Naked Juice.

    Live well,
    Max

    Written by Max Goldberg on April 4, 2012 @ 10:05 pm
  30. I’m so glad I seen this. Damn I got half of my frig full with it too. I thought I was on the road. But this is very good to know.

    Written by Antoni on April 19, 2012 @ 5:48 pm
  31. Hi Antoni,

    Happy to share this information with you. Please inform others.

    Live well,
    Max

    Written by Max Goldberg on April 19, 2012 @ 10:09 pm
  32. Oh my -is there any integrity left out there? Thought this Naked green juice thing was a good thing…bought it for my daughter who’s battling bone cancer- Thank you for your comments everyone! What a hoax-I too got suspicious when I saw in TINY print “gently pasteurized” I called the # given on the carton to ask what exactly that meant….reduced temperature? Certain temps for certain enzymes? The gal could not answer and said she’d have to refer the question to the “parent company” -Pepsi and “red lights” went off immediately! Shame on this company!

    Written by pat on April 26, 2012 @ 12:36 am
  33. Hi Pat,

    This is just another reminder that we need to be buying organic products from high quality companies.

    Live well,
    Max

    Written by Max Goldberg on April 26, 2012 @ 12:57 pm
  34. lol I was suspicious as soon as I saw the label on that thing:
    25 servings of fruit but absolutely no vitamins!

    Written by well now i know on May 1, 2012 @ 3:47 pm
  35. Hahah, honestly? this stuff is the most delicious stuff i know of. Mighty Mango will stay in my house until a reason they take it off the market. :D

    Written by Max on August 15, 2012 @ 8:52 pm
  36. I’m a little late on this issue and it’s the first I’ve heard of it, but did does NAKED juice really have GMO’s in it? Or is this an on going case?

    Written by Alejandra on August 17, 2012 @ 12:28 pm
  37. Hi Alejandra,

    This is an on-going case and nothing has been settled yet nor has a ruling been made.

    Live well,
    Max

    Written by Max Goldberg on August 17, 2012 @ 2:30 pm
  38. Could you look more into your claim that inulin is artificial.
    It is what the extract, from chicory root, is called.
    I’m sure some of it is produced enzymatically, but that doen’t mean it’s artificial.

    Written by Ken on September 18, 2012 @ 1:30 pm
  39. Go with Columbia Gorge http://www.cogojuice.com drinks or better yet make your own!!! I never buy Naked/Odwella. As soon as I found out they were owned by the Big Nasties I stopped buying them. I’ve gotten to a point where I bring my non-fluorinated water with me on trips. Everywhere there are toxins!!!

    Written by JasonMChicago on September 20, 2012 @ 7:34 pm
  40. Hi Ken,

    Just to clarify, it is not my claim as I am just reporting it. However, I will ask the class action lawyer about your inulin concern.

    Thanks.

    Live well,
    Max

    Written by Max Goldberg on September 21, 2012 @ 11:02 pm
  41. First off, I would like to say THANK YOU MAX for reporting on this extremely appealing juice that has taken the country by storm. And thanks to everyone else for your comments and stories.

    I buy the Blue Machine variety whenever I have some extra spending money, and my Naked Juice diet ranges from a cup a day to 16 oz every three days. I usually drink some of the juice as a substitute to soda (which I gave up a year ago), but I’ll also drink some before I play sports.

    My main reason for drinking the Blue Machine juice lies in the juice’s Vitamin content. I rarely eat almonds or salmon (nor do I take supplements), so I’ve found this juice to be an excellent source of nutrients like Vitamin E/B-12. I’ve realized at an early stage that drinking 16 ounces of the juice provides wayyy too much sugar, so I may dilute it with water/ice.

    By now, almost everything in supermarkets or restaurants is affected by inorganic substances to some degree. So are the few questionable substances in Naked Juice ‘weighed out’ by the nutritional value of some varieties?

    Thanks

    Written by Kenny on September 22, 2012 @ 8:49 pm
  42. THANK YOU FOR YOUR REPORT MAX! However, almost everything is tampered with in some way by food corporations. And I rarely eat almonds or salmon. So, are the few questionable ingredients in Naked Juice (specifically the Blue Machine variety) outweighed by the high Vitamin E/B-12 content?

    Thanks

    Written by Kenny on September 22, 2012 @ 9:11 pm
  43. THANK YOU FOR YOUR REPORT MAX! However, almost everything is tampered with in some way by food corporations. And I rarely eat almonds or salmon. So, are the few questionable ingredients in Naked Juice (specifically the Blue Machine variety) outweighed by the high Vitamin E/B-12 content?

    Thanks

    Kenny

    Written by Kenny on September 22, 2012 @ 9:11 pm
  44. Thank you for the info about Naked Juice. I have been drinking the green Naked Juice for 2 years plus. Usually, I drink a glass on an empty stomach. I have not had any issues with it. Feel good. Sorry about the people it made feel not so good.

    Written by Pat on September 22, 2012 @ 10:39 pm
  45. Hi Pat,

    My pleasure. Stay tuned – an updated on the lawsuit is coming soon.

    Live well,
    Max

    Written by Max Goldberg on September 26, 2012 @ 4:59 pm
  46. Hi Kenny,

    My pleasure. I think it depends on your point of view and what you hold to be most important.

    Live well,
    Max

    Written by Max Goldberg on September 26, 2012 @ 5:00 pm
  47. Hi Jason,

    I always bring water with me as well – ultra-purified, of course.

    Live well,
    Max

    Written by Max Goldberg on September 26, 2012 @ 5:02 pm
  48. I am shocked at this information regarding NAKED products.

    Written by brenda on October 3, 2012 @ 1:18 pm
  49. Hi Brenda,

    You are hardly the only one who is shocked – many other people are also.

    Live well,
    Max

    Written by Max Goldberg on October 4, 2012 @ 11:00 am
  50. Thanks Max for the article. I’ve been aware of food issues for over 30 years. It can be so disheartening. Finally, it seems like there’s a palpable movement happening in the U.S. to raise awareness and hold the large corporations accountable. I’ve worked on a couple of small organic farms, and it’s both wonderful to be involved in healthy food production, but also aware of how difficult it is to keep the process clean. Nothing’s perfect. What concerns me the most is the flow of industrial and military chemical left-overs into the food system. Do you know of any specific watch-group who monitors this?
    Thanks again,
    Jon

    Written by Jon on November 22, 2012 @ 11:09 am
  51. These companies will be feeling the brunt of our collective anger and boycott. We are organizing. Prop 37 was just a tease compared to what will be happening in the next couple of years. Save your money Monsanto etal., you’ll be needing it!!!!!

    Written by mikenycity on November 22, 2012 @ 3:16 pm
  52. P.S. this is great news. Thanks for the head’s up Max.

    Written by mikenycity on November 22, 2012 @ 3:17 pm
  53. Hi Mike,

    My pleasure and thanks for reading.

    Live well,
    Max

    Written by Max Goldberg on November 23, 2012 @ 2:56 pm
  54. Hi Mike,

    I couldn’t agree more and this is just the beginning. On a state by state basis, I am hearing that the momentum is really building for GMO-labeling.

    Live well,
    Max

    Written by Max Goldberg on November 23, 2012 @ 3:06 pm
  55. Hi Jon,

    Thanks for your comment and I agree – nothing is perfectly clean because we live in an industrial world with plenty of pollution, chemicals, and people.

    In terms of watch groups who monitor industrial and military chemical left-overs, I am not certain. You may want to contact either the Environmental Working Group or the Pesticide Action Network. They could probably help get you a good answer.

    Live well,
    Max

    Written by Max Goldberg on November 23, 2012 @ 3:09 pm
  56. Lets think real hard a sec… If I fill up a bottle of pee and slap a 100% Natural flavors, 0% Artificial Preservatives, 0% Artificial Sugars Label on it, I am 100% correct. So, um, All Natural isn’t necessarily All Good… Just sayin…

    Written by Brian on November 29, 2012 @ 4:23 pm
  57. If from person to person consuming this product gives you reflux, or mouth sores or you start itching… or your body reacts to it… more than 9 out of 10 times it will be an allergy that was undiagnosed and/or the combination of fruits that perhaps your body just can’t digest together. Don’t be so quick to blame it on the product’s manufacturer just because they are under scrutiny. I don’t like the idea of GMO’s either but I don’t believe they are defrauding the consumer. That said, my body is very sensitive to foods due to having no gallbladder and this product has basically saved my life because it’s the only one I can digest without having horrible gut pains when I eat fresh fruit from the produce aisle. Anything with GMO’s will literally make me sick and my body knows when I eat a GMO product. So explain that one. I’m just saying…

    Written by Barbara on November 30, 2012 @ 9:22 am
  58. Hi Barbara,

    Thanks for sharing your point of view.

    Live well,
    Max

    Written by Max Goldberg on December 2, 2012 @ 2:36 pm
  59. i am shocked to find out about this but it won’t stop me from drinking it. many will boycott Naked juice but MANY MANY people will still drink it so i believe you are fighting a losing battle. but i would love to see you win and have Naked be all organic like it says on the label

    Written by Kathryn on December 3, 2012 @ 3:04 pm
  60. Hi Kathryn,

    If you want to support a company that has donated hundreds of thousands of dollars to defeat GMO-labeling, that is your choice.

    Whether Naked Juice is guilty or not in this lawsuit, the courts will soon decide.

    Live well,
    Max

    Written by Max Goldberg on December 3, 2012 @ 5:15 pm
  61. Well, I wil not be buying Naked Juice anymore.

    Do you know if Bolthouse is trustworthy, not a user of GMOs and synthetics?

    Thanks for this info.

    Written by John McGrath on December 9, 2012 @ 10:25 am
  62. Unbelievable how many companies are falsely claiming their products to be all natural or organic. Horizon milk is another one. They claim to be organic, and I received a letter from White Wave (their parent company) stating they are all organic and contain no GMOs, however, their website clearly states that 90% of their milk is certified organic. Apparently, companies think consumers are lacking any real intellect. Show them they are sadly mistaken!

    Written by Hyknwolf on December 9, 2012 @ 10:51 am
  63. Hi John,

    Bolthouse was purchased by Campbell’s Soup Company. My guess is that they don’t use GMOs in its products. However, this is not a certified organic product and therefore pesticides are most likely being used on the produce that is in the juice. It is a product that I would never buy.

    Check out Columbia Gorge organic juice.

    Live well,
    Max

    Written by Max Goldberg on December 9, 2012 @ 1:42 pm
  64. Hi Hyknwolf,

    That is exactly why these class action lawsuits are important – to show these big food companies that they must be labeling their products honestly. Thanks for your input.

    Live well,
    Max

    Written by Max Goldberg on December 9, 2012 @ 1:43 pm
  65. The incorrect assertions in that PDF that inulin and fructooligosaccharides are artificial casts the rest of the filing into doubt.

    https://en.wikipedia.org/wiki/Fructooligosaccharide

    Written by Tim McCormack on December 13, 2012 @ 1:05 pm
  66. Hi Tim,

    From what I hear, PepsiCo is very, very nervous about this case and is taking it incredibly seriously.

    Whether the assertions that you make in your comment are true, it remains to be seen.

    Live well,
    Max

    Written by Max Goldberg on December 13, 2012 @ 1:22 pm
  67. You can check the assertions I make in my comment with a simple web search; nothing “remains to be seen”. This is basic food science. Inulin and fructooligosaccharides are carbohydrates produced by plants.

    This of course does not touch on the allegations re: Fibersol-2 (“a spray-dried powder produced by a proprietary method of controlled enzymatic hydrolysis of cornstarch”), GMOs, soy protein isolate, etc. I don’t know enough about those to evaluate the suit’s claims.

    My point is only this: Don’t trust the writer of this lawsuit to know what they’re talking about.

    Written by Tim McCormack on December 13, 2012 @ 2:42 pm
  68. How do I get my share for drinking there shit?

    Written by Josh Kronske on December 15, 2012 @ 10:13 am
  69. Hi Josh,

    You need to get in touch with the class action lawyer. You can send me an email and I will forward it to her. Or, you can contact her at: tgfirm(dot)com.

    Live well,
    Max

    Written by Max Goldberg on December 18, 2012 @ 9:38 am
  70. None of the email addresses you have, work

    Written by Josh on December 18, 2012 @ 11:52 am
  71. Hi Josh,

    Try max(at)livingmaxwell(dot)com. That works.

    Live well,
    Max

    Written by Max Goldberg on December 18, 2012 @ 5:10 pm
  72. I know realized I been having alot of acid reflux since started drinking the drinks. I started drinking them in oct and just recently stopped. I wondered where that came from since I never had stomach problems. A week after stopping, no more stomach problems.

    Written by Ed on December 23, 2012 @ 7:39 am
  73. Hi Ed,

    What you are sharing is similar to what a lot of other people have said. It is very distressing that a product can do this to a person.

    Live well,
    Max

    Written by Max Goldberg on December 23, 2012 @ 3:59 pm
  74. Hi Tim,

    Just because an ingredient is derived from a plant doesn’t mean it is natural. It depends on how it is processed. According to the FDA, if it is more than “minimally processed,” it loses its status as a natural ingredient. For example, high fructose corn syrup is derived from corn, but the corn is so extensively processed that the resulting ingredient is artificial. In fact, it is processed so much that it is no longer an agricultural product under USDA regulations.

    Inulin is similarly derived from a natural source (such as chicory root fiber, artichokes, etc.), but modern commercial production methods render the final ingredient more than “minimally processed” (and therefore no longer natural), such as fractionation, column chromatotographic separation to remove monomeric and dimeric sacchardies, enzyme hydrolysis to reduce the chemical chain length of the oligosaccharide polymer, etc. Some inulin formulations are even patented. Cargill is a major manufacturer of inulin.

    Fructooligosaccharides exist naturally in some fruits and vegetables, but not enough for commercial uses. So, it is chemically produced by using a fungal extract to cleave glucose and fructose subunits from sucrose, and then using hydrochloric acid and/or sodium hydroxide to obtain 1-ketose (1-kestotriose; GF2), nystose (1,1-kestotetraose; GF3), and 1F-B-fructofuranosyl-nystose (1,1,1-kestopentaose; GF4) from the fructose subunits. In other words, just because a substance is found in nature doesn’t mean that it came from the natural source.

    Live well,
    Max

    Written by Max Goldberg on December 28, 2012 @ 9:10 pm
  75. I thought naked juice was a good alternative, bad to hear that they, like all humans on this planet are more partial to making a buck than helping their fellow man. Even so I believe I will reserve judgment until the court finds the real truth.

    Written by Mario on January 8, 2013 @ 4:16 pm
  76. Hi Mario,

    Fair enough. Let’s see what decision the court renders or if they come to a settlement.

    Live well,
    Max

    Written by Max Goldberg on January 8, 2013 @ 4:59 pm
  77. I have just recently started drinking Naked. I find it to be very refreshing.Before drinking Naked I was suffering from acid reflux, now I seem to be fine.After drinking Naked I feel energetic and alert.I will continue drinking this wonderful drink.I must also mention it has helped my cold tremendously.I have the protein drink in the morning and the greens before retiring.I have a nights sound sleep.not everyones body reacts the same.
    Thank you,
    Terry

    Written by Terry on January 11, 2013 @ 4:21 pm
  78. I decided I was going to juice a few weeks ago and I went out and bought a juicer and a bunch of vegatables only to end up not juicing. I work at a grocery store and I really wanted to drink something that was just as healthy as me juicing something up myself and I wanted to drink something “Green”. That’s when the Naked Green Smoothie popped out at me. I bought it for like 6 bucks and I drank it. It was really good and even though this article is 2 years old, have they changed their product after the lawsuit or should I stop buying?

    Written by Kyle on January 14, 2013 @ 3:53 pm
  79. Hi Kyle,

    Everyone has to make their own decision about what they want to do. The lawsuit has not been settled and no judgment has been rendered. I don’t know if they have changed their formula or not.

    Also, what I can tell you is that the parent company, PepsiCo, donated nearly $800,000 to defeat California’s Prop 37 campaign, the initiative to label GMOs. This is a product that I would never buy.

    Live well,
    Max

    Written by Max Goldberg on January 14, 2013 @ 3:58 pm
  80. Naked juice i figured out was making me sick.IBS went threw the roof and well as getting heartburn from it.Then i started making my own smoothies. Have not had heartburn since.IBS has almost vanished and have not had a headache since.

    Written by Wayne on January 20, 2013 @ 8:43 am
  81. Hi Wayne,

    Thanks for sharing. This seems to have happened to many other people.

    Live well,
    Max

    Written by Max Goldberg on January 20, 2013 @ 2:16 pm
  82. What is a good Alternative that gives a busy person a well rounded meal in a drink. Anyone know?

    Written by dodgem323 on February 4, 2013 @ 7:44 pm
  83. Glad I came across this. I usually drink Bolthouse farms drinks, but because my store around the corner started selling Naked I bought it. I got very sick and started having Acid Reflux symptoms. My stomach was VERY upset and I had diarrhea and vomiting as well. This happened twice and I won’t be buying any of thlaw smoothies anymore!

    Written by Bianca on February 5, 2013 @ 1:58 pm
  84. Hi Bianca,

    Your reaction to this juice seems very common……

    Live well,
    Max

    Written by Max Goldberg on February 5, 2013 @ 4:19 pm
  85. What food isn’t genetically modified these days? That’s just what they have to do to feed the billions of people on this planet. Yeah I don’t think it’s a good thing, but there’s not a whole lot we can do about it. I don’t think Naked should be slammed so hard for using the same kinds of foods as every other company. Sure they don’t use tiny, wild strawberries, do you think the massive strawberries sold at the supermarket are completely natural?? At least Naked’s ingredient list is fruit with the supposed exception of a few fibers. It’s still way more natural than 99% of beverages at the average grocery store.

    Written by Nicole on February 6, 2013 @ 6:08 pm
  86. Hi Nicole,

    GMOs will not feed the world, and you are completely buying into the propaganda. The yields are not higher and you are believing everything that Big Ag is telling you (lying to you about).

    While Naked has not been proven guilty in a court of law as of yet, if you think it is okay to deceive customers with false marketing and advertising, that is very scary.

    Live well,
    Max

    Written by Max Goldberg on February 7, 2013 @ 9:38 am
  87. I work at Starbucks and drink one or two of the Green Machine every time I work there. I am very disappointed to hear that, Naked Juice, something I found to be different than all the other false advertisements, is exactly like them. About six months ago, I decided to adopt a healthy lifestyle and eat anything that is organic, mineral-filled and necessary as a part of a daily intake. I began to love olive oil and found most companies lied and sold adulterated olive oil. However, most farms and organic business in California promoted healthier alternatives and that is when I tried eating food imported from California farms or other farms known for their organic products. I also gave up Multivitamins, because they have synthetic substances.

    Written by Soel on February 26, 2013 @ 3:45 pm
  88. Hi Soel,

    Great news on getting into organic! Yes, many other people are equally as upset by the allegations in this lawsuit and the backlash against Naked Juice has been huge.

    Live well,
    Max

    Written by Max Goldberg on February 27, 2013 @ 1:33 pm
  89. Max Thank you for great information

    Written by Sandro on March 3, 2013 @ 8:27 pm
  90. Are there any updates on these lawsuits? If they’re still going, how do we join the classaction?

    Written by Ann on March 4, 2013 @ 3:10 pm
  91. My pleasure Sandro!

    Live well,
    Max

    Written by Max Goldberg on March 7, 2013 @ 2:01 pm
  92. Hi Ann,

    There is an update on these lawsuits, as of several months ago. It can be viewed here: http://www.livingmaxwell.com/update-on-the-naked-juice-kashi-class-action-lawsuits

    Live well,
    Max

    Written by Max Goldberg on March 7, 2013 @ 2:04 pm
  93. Who decides what is, and is not, “Natural”? My mother is Mohawk, her uncle will tell you that no apple in North America is natural. No starling, no pheasant, no lawn, no alfalfa, timothy or wheat is natural. Every orange carrot is a GMO, every named apple is a GMO,…

    Why, then, if it is man’s “nature” to alter his environment is something “man made” deemed not “Natural”?

    “Natural” is a religion as fake and obvious as any religion. It is a financial scheme wrought with lies and misinformation via redefinition and propaganda. We aren’t starving, we aren’t dying, we are eating too much and living too long.

    Written by nb Allen on March 20, 2013 @ 9:53 am
  94. This is terrifying. It proves we can’t really trust anything processed. It is such a disappointment . I thought I was healthy with this juice when I had to travel.

    Written by Louann chapman on March 23, 2013 @ 2:02 pm
  95. Hi Louann,

    This is absolutely not a product that I would buy traveling or at home – aside from the fact that it is not certified organic.

    Live well,
    Max

    Written by Max Goldberg on March 23, 2013 @ 3:10 pm
  96. Hi nb,

    “Natural” actually used to mean something before the major food companies got involved and abused it as a marketing term. But that is long gone, and “natural” stands for nothing anymore. “Organic” has a legal definition and has standards, enforcement, and regulation.

    Live well,
    Max

    Written by Max Goldberg on March 23, 2013 @ 3:13 pm
  97. I bought the berry blast on Friday for the first time. Idk if that’s what made my mouth break out in sores. It’s the only new thing I’ve eating/drank in the past month. I won’t be buying ever again

    Written by Jon on April 29, 2013 @ 11:41 am
  98. I drank Naked juice twice and I got the worst stomach cramps I have ever had in my life with severe heartburn both times…never again

    Written by Matt on May 28, 2013 @ 7:33 pm
  99. I am so very upset and disappointed to hear about this! I have been drinking the Green and Gold Machines for a couple years now. I bought it by the case every week for my mother as she underwent chemo for her breast cancer. I have recommended it to family, friends and colleagues. I thought it was top notch all natural juice. I was in shock when my nephew told me about this product having GMO’s and opposing proposition 37 and supporting Monsanto. I have been trying to go more and more organic over the last few years because of my own health issues and have recently started growing my own fruits and veggies, but this was always my go to drink if/when I was on the run. Very disheartening.

    Written by Dina on June 4, 2013 @ 12:34 pm
  100. With cross pollination occurring everywhere, these arguments and lawsuits will have trouble in the future.

    Written by SarCrew on June 5, 2013 @ 9:39 am
  101. We simply cant trust anything processed anymore! It is really that bad in the world now. Sick people are big bussiness to the pharmaceutical industry and they have everyone in pocket including the FDA. Everything is in our food/drink from Aborted Baby Cells to Fluoride , from Cloned Animals to GMO, from Meat Glue to Pink Slime, from Growth Hormone to Steriods.

    Written by Kirk on June 23, 2013 @ 5:18 pm
  102. I don’t disagree with you, Kirk. It is a mess. Live well, Max

    Written by Max Goldberg on June 25, 2013 @ 3:49 pm
  103. Hey Max,
    Even worse my wife was out of town and had been drinking these drinks(poison) and also giving to our daughter. Fast forward one week later (this week)and both of them have been vomiting and going through the worst for days. Damage to the interior of there stomach. Wish we had found this info much sooner.

    Written by Kirk on June 25, 2013 @ 11:56 pm
  104. Sorry to hear this, Kirk. Wishing you the best, Max

    Written by Max Goldberg on June 26, 2013 @ 2:46 pm
  105. I wonder if I can get in on the lawsuit?? I just stumbled across this page…

    I had 7 different instances over 2-3 years of severe stomach pain, nausea, and vomiting which put me in unable to get out of bed for at least a 1-2 weeks at a time, in the E/R three times, blood tests, X-rays, and other tests.

    They found nothing (other than the flu? in the summer?), and prescribed anti-nausea and antacids.

    I think it was the Mighty Mango juice I was consuming at the time. It’s the only thing I was doing consistently that co-incides with the ’bouts’.

    I quit drinking it and haven’t felt ill like that since.

    I will never drink it again.

    Written by D.D. on June 30, 2013 @ 4:13 am
  106. I wonder if I can get in on the lawsuit?? I just stumbled across this page…

    I had 7 different instances over 2-3 years of severe stomach pain, nausea, and vomiting which put me in unable to get out of bed for at least a 1-2 weeks at a time, in the E/R three times, blood tests, X-rays, and other tests.

    They found nothing (other than the flu? in the summer?), and prescribed anti-nausea and antacids.

    I think it was the Mighty Mango juice I was consuming at the time. It’s the only thing I was doing consistently that co-incides with the ’bouts’.

    I quit drinking it and haven’t felt ill like that since.

    I will never drink it again.

    Written by Dea on June 30, 2013 @ 4:14 am
  107. Hi D.D.,

    Please send me your info (my email is on the Contact Page) and I will forward it along to the class action lawyer.

    Live well,
    Max

    Written by Max Goldberg on July 1, 2013 @ 3:26 pm
  108. Hi Dea,

    Please send me your info (my email is on the Contact Page) and I will forward it along to the class action lawyer.

    Live well,
    Max

    Written by Max Goldberg on July 1, 2013 @ 3:26 pm
  109. I buy and drink one of those every time I go to Starbucks! How would I get in on the lawsuit. Doesn’t ‘class action’ mean open to all those effected?

    Written by shaun harris on July 25, 2013 @ 11:22 am
  110. “I hate the whole GMO debate since there’s nothing inherently dangerous or “bad” about them, and the whole “natural is better” thing is BS (lead is natural, for example).

    The “calcium pantothenate”, which they describe as a “synthetically produced from formaldehyde”, is actually a more stable form of vitamin B5 and has no relation to formaldehyde.

    Describing “Fibersol-2″ as “digestion-resistant fiber” is redundant. All fiber is digestion resistant.

    Fructooligosaccharides is NOT synthetic and occurs naturally in food such as bananas and garlic.

    Similarly inulin is naturally occurring.

    Niacinamide is another form of vitamin B (B3 in this case), and is less toxic than the more common niacin.

    d-alpha and tocopherol acetate are the same thing. It is indeed artificial, but it’s a perfectly safe form of vitamn E.

    Cyanocobalamin is usually made via bacterial fermentation, so perfectly natural. It is also the most common form of B12.

    Pyridoxine hydrochloride is a naturally occuring type of vitamin B6.”

    Written by mma on July 25, 2013 @ 2:38 pm
  111. When wanting something good for me, I often go and get a Mighty Mango from Naked Juice. It was expensive, but I thought Oh well, it’s good for me and worth it. I noticed several times that I developed stomach cramps and diarrhea but never thought it was the cause…… I guess your can’t trust anyone or anything anymore!!!!

    Written by LoLo on July 26, 2013 @ 4:15 pm
  112. I’m so hurt by Pepsi. I love the Naked Juicies and coconut water. And I purchase them often. I want to participate in the lawsuit as well. Because I have a very sensitive stomach and I trusted this company to provide what was stated on the packaging.

    Written by Tammy Wheeler on July 27, 2013 @ 6:34 am
  113. Hi Tammy,

    You can file a claim to receive money from the settlement. Details will be published soon.

    Live well,
    Max

    Written by Max Goldberg on July 31, 2013 @ 2:34 pm
  114. Hi LoLo,

    A lot of people feel the same way you do.

    Live well,
    Max

    Written by Max Goldberg on July 31, 2013 @ 2:34 pm
  115. My Boss, a co-worker and I all got a Naked Strawberry Smoothy. And every since then I have had kind of a headache, feel irritable, and even flushed. I thought it was just hunger but I guess not. I make home made natural fruit and vegetable smoothies all of the time and don’t ever feel like this.

    No doubt it probably due to the pesticides the probably don’t wash off before they blend these juices.

    At home I always buy organic and even peel the skin off to make sure. Never again I’ll stick to water or I should have just gotten some Ice cream or a cookie at least I don’t feel like crap after eating a little junk food like i did after the Naked Juice.

    Written by Mark on August 16, 2013 @ 12:31 am
  116. The site to file claims is up. It’s naked juice class dot com. I bought plenty of this product, but never kept receipts. They offer a lower amount without receipts.

    Written by Hp on August 20, 2013 @ 11:18 am
  117. Has everybody filed claims yet? The website went up yesterday! NakedJuiceClass

    Written by Kenya on August 20, 2013 @ 2:19 pm
  118. Hi max. I started juicing a little over 2 weeks ago due to chronic fatigue and other health reasons. My daughter was admitted into the hospital last week and I could not juice so I bought naked juice instead so I could stay on track. I started getting horrible mouth sores, bad diarrhea, headaches and stomach cramps, so I started googling and found your articles. This is sad how they lead me to believe I was drinking natural. Any word on the lawsuit or change in ingredients.

    Written by Stephanie Turner on August 25, 2013 @ 11:59 am
  119. Hi Stephanie,

    Yes, it is a shame. Here is an update http://livingmaxwell.com/naked-juice-lawsuit-settlement-details-shameful-truth and take a look at today’s post.

    Live well,
    Max

    Written by Max Goldberg on August 25, 2013 @ 8:13 pm
  120. This sucks, i stopped myaking my own juices for the Naked juices. I bragged so much on them too smdh.

    Written by Louis on August 27, 2013 @ 6:07 pm
  121. Anyone else with receipts having issue with the ‘upload files’ button not working on the claim site? Hasn’t been working since the site was created. I can’t file electronically.

    Written by D on September 7, 2013 @ 5:00 pm
  122. I would love to win a case. I’ve tried them all and I need more please

    Written by David gennett on September 13, 2013 @ 2:26 am
  123. […] And check out this link http://livingmaxwell.com/naked-juice-lawsuit […]

    Pingback by Don’t Drink Naked Juice | Urban Julia on January 2, 2014 @ 11:59 am
  124. Wow, reading this article makes me nauseous, I drank these while I was pregnant because of the labels and even compared them to other juices, so disappointed to hear this information but glad to know the truth, would like to know more information on this issue , I’m angry because I read the labels and compared different juices and would choose Naked over them , I want to know more about this lawsuit

    Written by joanne on January 14, 2014 @ 10:29 pm
  125. This is outrageous ! Good to know about this lawsuit , it makes sense to me . I’m in a very unhealthy state in my life because of naked !
    Thank you for putting this out there .
    I’ve also have intestinal problems and dealing with the after math .

    Written by Avena Lock on January 15, 2014 @ 7:45 pm
  126. […] 20, 2014 Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling.  The primary basis of the lawsuit stemmed from the company’s use of the words “All Natural” […]

  127. […] class-action lawsuit was filed against Naked Juice for using genetically-modified ingredients (GMOs) and synthetic […]

    Pingback by The Naked Truth About Naked Juice: GMOs and More on January 27, 2014 @ 1:44 pm
  128. I had blue machine for the first time last night rather than dinner. Trying to lose weight and thought that these drinks were suppose to be healthy and make you feel better. My weight is causing me to have acid reflux at night so I am trying to avoid dinner or eating after five pm. As soon as I lied down my chest began to burn. I was about to go to the hospital. After two hours of sitting in bed I realized that I only have one symptom so I went to sleep with my chest still burning. After finding this website I now know that it was the blue machine that caused it. It was more heartburn than acid reflux. This is a disappointment because I need to find away to improve my quality of life. I always wanted to try these drinks and now that I did I do not know where to go from here besides drinking water.

    Written by Ron on January 30, 2014 @ 1:46 pm
  129. […] LivingMaxwell RT NonGMO Project […]

    Pingback by Genetically Modified Food Controversy Expounded on February 7, 2014 @ 1:41 pm
  130. I drank Naked juice for the very first time today and my stomach is hurting really bad. It is crampy and really sore. I wish I would have read up on it first . I feel awful right now.

    Written by tasha on February 20, 2014 @ 6:51 pm
  131. I too have been consuming Naked Juice (all different kinds) thinking I was treating myself and lived my life in a more healthy way and thought these drinks would increase my energy level with all the different nutrients, as I have a very stressful job. Every time I drink the juice, I would immediately have stomache. I never associate the pain with the juice until tonight I am in bad, can’t fall asleep due to the pain and heartburn, I started googling to see if other people experience the same symptoms. Boy am I glad I found this forum!! I am not going to touch this stuff again. This really makes me angry!!! All those days that I suffer stomache pains and stayed home. It’s from this “deceiving” product which I paid a lot of money for. It’s a shame the products are still sold all over supermarkets. Is the suit settled? Am I too late for this class action suit? I am sure I can find some receipts. .

    Written by Wendy Li on February 24, 2014 @ 1:06 am
  132. naked juice has GMO’S in its juice and also has formaldehyde to keep it preserved. i have quit drinking it. This is why they do not want food labeling law to pass, they would have to put this info on the ingredients portion of the label. do your own research if you don’t think its true, I did.

    Written by naked juice employee on March 19, 2014 @ 11:03 pm
  133. […] Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling. […]

  134. I need more info and help, after drinking this to get more green veggies, I developed blood clots and almost died. Who can help me find out more info. I have only been out of the hospital a month and now have to take meds for about six months and hopefully I will be ok.

    Written by Charlene Aycock on March 25, 2014 @ 11:27 pm
  135. […] Last week, Naked Juice agreed to settle a very important class action lawsuit whichaccused the company of deceptive labeling. […]

  136. […] Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling. […]

  137. I AM SOOOO. SICK RIGHT NOW THINKING.I HAD An EXCELLENT DRINK I WAS DRINKING A LOT OF AND IT WASNT.DOING NOTHING BUT GIVING ME HEART BURN AND MAKING FEEL DIZZY.AND MOSTLY.STOMACH ACHES.SMDH

    Written by Devon on April 10, 2014 @ 1:55 pm
  138. NAKED DID MORE HARM TO ME THAN I EXPECTED. I WAS EXTREAMLY FOOLED.AND MISLEAD.BY THIS SO CALLED ALL NATURAL DRINK NAKED. AND NOW IM.REALLY SCARED.OUT OF MY MIND. NOT KNOWING THE OUT COME.

    Written by Devon on April 10, 2014 @ 2:00 pm
  139. I never knew why I all of a sudden had acid refux.it came and when I went to the hospital and they said I had it I was shocked Gurd.also known as acid reflux.please tell me more thank u

    Written by Devon on April 10, 2014 @ 2:13 pm
  140. I DID SOME MORE RESEARCH ON THIS NAKED DRINK AND I SOO . ABSOLUTELY GRATEFUL FOR THIS INFORMATION MAX THANK YOU SO MUCH AND PLEASE KEEP ME UPDATED. THANK YOU AGAIN.

    Written by Devon on April 10, 2014 @ 5:46 pm
  141. […] Last week, Naked Juice agreed to settle a very important class action lawsuit whichaccused the company of deceptive labeling. […]

  142. […] Last week, Naked Juice agreed to settle a very important class action lawsuit whichaccused the company of deceptive labeling. […]

    Pingback by Don’t Drink “Naked” Juice! | The Luckey Star on May 9, 2014 @ 8:57 am
  143. […] LivingMaxwell RT NonGMO Project […]

  144. […] the full article and another article about the […]

  145. […] Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling. […]

  146. […] Last week, Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling. […]

  147. […] Did you know that Naked Juice agreed to settle a very important class action lawsuit which accused the company of deceptive labeling? […]

    Pingback by The Ugly Truth About Naked Juice! | Divabetic® Blog on July 29, 2014 @ 6:25 am
  148. I had my second one today. I drank a bottle yesterday thinking , “oh, it’s all natural greens”. Then in the afternoon my stomach was going crazy! It hurt so bad! But I didn’t think it was related to that. So today I bought another one because I want to start eating more healthy and now my stomach is hurting again! Not as bad as yesterday but still! Thanks for the info, I WILL NOT be drinking any more of it. I’m so glad I found this though it was written long time ago, it is still very helpful.

    Written by Lucy on August 24, 2014 @ 12:16 am
  149. […] By Max Goldberg / Living Maxwell […]

  150. My 13 year old had a severe allergic reaction 30 minutes after consuming part of a Bolthouse Farms smoothie (his second time consuming, first time was day before and no reaction…sensitized by the 2nd dose, the doctor said). No time for a hospital. 8 teaspoons of Benadryl later the hives from his scalp to his feet, his purplish throat area, red trunk, arms and blistered legs, swollen head and eyes along with the chills and nausea receded. Marks still visible on him the next day… and after I came out of survival mode…reality became clear. I returned the dozen or so bottles to grocery store and they suggested an incident report be completed. The store was great and the grocery chain’s corporate service called us the very next morning. They stated Bolthouse would also be calling us. It has been 12 days, no word from Bolthouse. Two docs said do not trust any ingredient labels. We also learned of FDA loopholes. I just want a bean with a string in it again and to not raise a child in a world where an Epi-Pen is a standard item all families have to carry when they eat since they cannot avoid dangers due to legally hidden GMO, processed allergens. Or as in the words if my 13 year old, “oh you mean that evil mutant smoothie.”

    Written by Laney E on September 27, 2014 @ 1:18 am
  151. […] […]

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