I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.
This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.
Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012.
I caught up with Justin Guilbert, founder of Harmless Harvest, at the 2012 Natural Products Expo West Trade Show in Anaheim, California to talk about HPP and to learn about the latest developments with the company.
Something important to know about Harmless Harvest is that it is by no means a one-trick pony. The company has an incredibly innovative product pipeline, including its Camu Camu drink, a beverage that I have never seen on the market before.
Without a doubt, Harmless Harvest is on its way to accomplishing very, very big things.