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Living Maxwell

Better Choices

How Do Your Favorite ‘Organic’ and ‘Made with Organic’ Snack Bars Rate? Take a Look at Cornucopia’s Scorecard

When you are in the checkout line at the supermarket and looking for a nutritious snack to satiate your hunger, take caution when selecting an energy bar.

The energy or snack bar market is big business — a $9 billion industry — and many people are easily fooled by the slick marketing that food companies employ to get you to purchase their products.

The absolute first thing to look for is a certified organic snack bar — one that has the green and white USDA organic seal on it.

And it’s very important not to fall into the trap of thinking that certified organic bars and ones that say “made with organic ingredients” are the same thing. They are categorically not the same.

Because of a loophole in organic regulations, many “made with organic ingredients” bars contain protein isolates which have been processed with the neurotoxic solvent hexane — a byproduct of the gasoline refinement industry.

In order to help you figure out which snack bars are the best, among both organic and conventional, The Cornucopia Institute has just released a brand new report called Raising the Bar: Choosing Healthy Snack Bars versus Gimmicky Junk Food.

Raising the Bar exposes misleading marketing practices by food industry giants and calls out leading natural/organic brands for using cheap, conventional ingredients instead of creating nutritive products that qualify for the USDA organic label.

As it turns out, the highest rated brands in this report are Simple Squares, Bearded Brothers, and Larabar Organic with Superfoods. These three are all USDA certified organic and use only organic fruits, nuts, and seeds without any added sugars, gums, flours, protein isolates, or preservatives.

To read Raising the Bar – Executive Summary, click HERE.

To read Raising the Bar – Full Report, click HERE.

To see how your favorite snack bars rate, check out the Snack Bars Scorecard, which is mobile-friendly.

This scorecard is just another extremely valuable piece of research from Cornucopia, one of the organic industry’s most important watchdog organizations. These people are doing the very hard work to keep us both safe and informed.

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Living Maxwell

Better Choices

New to Organic? – Start with This Inexpensive Breakfast

One question that I get a lot is “How should a person get started with organic food?” One complaint I hear a lot is that organic food costs too much.

Let me both answer this question and address this complaint with a story.

Last week, Brian, a new friend of mine, came to me for some food-related advice. He wanted to know what he could be doing to eat healthier, as he was “crashing” in the middle of the afternoon. Brian was very concerned that his eating habits were negatively impacting his ability to perform at work, which would impact his ability to make money.

He did not know much about organic and was very concerned about the price. When I started talking about organic food, the first words out of his mouth were “Hey, I don’t make $20,000 per month.”

Brian went on to tell me about the fast-food breakfasts that he had been eating and he didn’t think it was the cause of his problem.

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Living Maxwell

Better Choices

Don’t Be Influenced By Pretty-Looking Organic Egg Cartons

Whether you’re new to organic or have been eating it for decades, here is a very likely scenario when you go to buy eggs.

You stand in the refrigerated section of the market, look at all of options, check out the prices and make a decision largely based on the packaging of each brand.

Some have attractive pictures of rolling farmland, others show actual farmers, some have photos of the animals. Most certainly, the brands are using buzz words such as “cage-free”, “sunlit porches”, “omega 3-s” or “heritage breed”.

Are these brands being falsely deceptive?

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Living Maxwell

Better Choices

Organic Restaurants – A Very Important Question To Ask

I get asked all of the time by people “how do I know that the food that I am eating is organic?”

Well, when we buy food in the supermarket, there is an organic certification process managed by the USDA. Those organic food products have the organic seal.

Yet, what do we do when we go to restaurants?

While there are very few restaurants that have actually been certified organic (there used to be one in NYC called Gustorganics), most of them are not.

In this video, I share with you the one question that I always ask when I go to a new organic restaurant. The answer gives me a good idea about how serious they are about organic.

livingmaxwell: a guide to organic food & drink