Last year, I met with Jonathan Grayer, the new controlling shareholder of Organic Avenue, and one of the things that we discussed was the quality of food at his company. Much to my surprise, he was incredibly forthcoming and acknowledged that several of Organic Avenue’s items were not up to par.
He told me that his goal was to offer raw and cooked vegan food that would appeal to a mainstream audience and that also tasted really, really good.
Aside from already having revamped the salads, which are now excellent, Organic Avenue recently launched its first line of quinoa bowls, and I have been beyond impressed.
The three red quinoa bowls are the following:
SWEET YAM & CELERY
Very hearty and filling. The sweetness of the yams ties everything together really well. When I am hungry, this is what I go for.
The organic ingredients include yams, celery root, red quinoa, onions, extra virgin olive oil, Himalayan pink salt, coconut sugar, thyme, dill, black pepper, and red chili flakes.
TURMERIC TOMATO CAULIFLOWER
The lightest and most refreshing of the three. The broccoli is tender and great use of turmeric. Fantastic on a warm summer day.
The organic ingredients include cherry tomatoes, cauliflower, broccoli, spinach, red quinoa, currants, extra virgin olive oil, basil, Himalayan pink salt, turmeric, cumin, anise, chipotle, coriander, and thyme.
Spicy, filling, and I loved having corn with quinoa.
The organic ingredients include tomatoes, black beans, red quinoa, yellow onions, corn, cilantro, jalapeno, lime juice, extra virgin olive oil, Himalayan pink salt, chipotle powder, and cumin.
Given that it was Organic Avenue’s first foray into cooked food, the company took its time and did a tremendous amount of research to make sure it got it right.
“We spent six months working with chefs and had 20 different iterations that we tested,” said Jessie Gould, Senior Vice President of Retail. Additionally, Organic Avenue conducted “focus groups with customers from very different backgrounds and used both qualitative and quantitative analysis, and numerical-based ratings” to come up with the final recipes.
This painstaking attention to detail was all for one reason – to have people coming in for the food. And that is exactly what is now happening.
“The quinoa bowls are doing amazing,” admitted Jessie Gould.
Definitely give Organic Avenue’s new quinoa bowls a try, you won’t be disappointed. I’ve been buying a few of them per week for myself.