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Oprah Winfrey Reveals Her First Move into the Organic Food Business

Oprah Winfrey Reveals Her First Move into the Organic Food Business

Last year, there was a ton of buzz about Oprah Winfrey’s rumored entrance into the organic food industry when she filed for the trademarks “Oprah’s Organics” and “Oprah’s Harvest”. Speculation was swirling about exactly what she was up to – would it be salad dressings, prepared foods, personal care products. No one really knew, and […]

Organic News
LivingMaxwell.com
Courtesy of People Magazine

Courtesy of People Magazine

Last year, there was a ton of buzz about Oprah Winfrey’s rumored entrance into the organic food industry when she filed for the trademarks “Oprah’s Organics” and “Oprah’s Harvest”.

Speculation was swirling about exactly what she was up to – would it be salad dressings, prepared foods, personal care products. No one really knew, and I wondered if she would be making a cameo appearance at Natural Products Expo West this past March at the Anaheim Convention Center. (She never showed up.)

Well, now we are getting the first bit of confirmed information about Oprah’s foray into organics.

In the June issue of O Magazine, the media superstar is giving readers an inside look at her organic farm in Hawaii. And on People magazine’s website, there is a video where Oprah and her good friend Bob Greene discuss the importance of growing organic fruit and vegetables, especially in Hawaii where 90% of the island’s food is imported.

Yet, it is in the video where Bob Greene says that it’s only a matter of time before they “start selling” the vegetables that are currently being grown on her property.

With the help of Hawaii natural resource management group Bio-Logical Capital, Oprah’s farm is now producing 100 species of fruits, vegetables and herbs, and one acre is producing 145 pounds of food each week. The food is for Oprah, her guests, and the farm workers. Additionally, some of the food is being donated to local restaurants.

To watch the video on People, click HERE.

By the way, her farm looks absolutely majestic.

MY TAKE

As I said last year, getting Oprah Winfrey involved in the organic food industry is HUGE. Not only will she draw a tremendous amount of attention to the sector and help educate people about the increased health benefits of organic food, but she could become an important figure in the fight against GMOs.

Two things of note.

1) Given that she is growing organic food in Hawaii and has plans to sell it there, I am hopeful that she will become involved in the massive GMO protests taking place on the island.

GMO contamination is a very, very serious problem in Hawaii since all of the major GMO companies use the island as their personal outdoor laboratory where so much experimentation of genetically-engineered crops takes place.

If you want to see just how grave and unsettling the situation is, watch this documentary called Stop Monsanto From Poisoning Hawaii: Genetic Engineering Chemical Warfare.

2) I still believe that Oprah selling organic fruits and vegetables from her farm in Hawaii is just the beginning. I can definitely see the “Oprah’s Organics” brand expanding into all types of packaged foods and personal care products (areas that the trademarks cover), with a certain percentage of the profits donated to charity, similar to what Paul Newman established.

All is all, having Oprah Winfrey involved in organics is just a phenomenal thing, and it is fantastic to see this becoming more real. As I get more information about her organic ventures, I will be sure to let you know.

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21 Comments

  • Cathleen says:

    It will be interesting to see if she really is on the side of the Organic movement or wanting to get into it for the money. Personally I don’t trust her.

  • d.v. says:

    Latest news. Oprah to support Monsanto

  • Vivian says:

    Ok so now Oprah has this nice little MONSANTO ad spread in her magazine, and we have no answers. What is the deal?

  • Lil says:

    Oprah is not the saviour! If only…..from what I remember, she backed off the nasty, cruel meat industry pretty fast.

  • micheala says:

    Not suprised by this. As this movement grows many more will see $ $signs and jump on in. This is the problem with our world thinking famous people are the answer to everything. Just because a star eats this or wears that does not make it a good thing. Do you really think she is going to push her friend Obama to stay true to his promise to label GMO food? Not likely….not interested in Oprah thanks but no thanks.

    • Max Goldberg says:

      Hi Michaela,

      None of us in the organic movement need an endorsement by Oprah Winfrey to feel validated that supporting organic is the right thing to do. That is what you seem to be saying and you are so off base that it is frightening.

      What we do want from Oprah is her star-power to help sway public opinion in our favor. In case you don’t know, organic faces a tremendous battle for acceptance in Washington D.C. and among most American citizens. If she can help with that, we are all for it.

      And, from what I hear, Oprah is no longer close with Obama.

      Live well,
      Max

  • This is tremendous! People are always saying how great it would be for a major “influencer” to stand up for organics. With Oprah on the side of organic agriculture, the demand is sure to rise!

    • Max Goldberg says:

      Hi Jenné!

      I completely agree. Having Oprah on our side will make a huge difference, particularly if she gets involved on the activist level.

      Love the pics of your food on FB!!

      All the best,
      Max

  • Cyd says:

    Thank you for letting us know about such an exciting thing as this, before it hits the news. It surely gives us hope and someone of such a stature as Oprah behind it, is encouraging.

  • Nicholas says:

    This is great to hear. I had no idea nor heard any speculation that Oprah was going in the Organic Food Business. This gives us all so much hope.

  • monique says:

    Well said, Gina! Thanks for the update Max!

  • Gina Eiford says:

    Wonderful! If anyone can battle Monsanto, and help us label all GMO’s it’s Oprah!

    • Max Goldberg says:

      Hi Gina,

      My sentiments exactly! She took on the meat industry and could certainly take on Monsanto as well!

      All the best,
      Max

  • Thank you for the excellent report Doctor Maxwell.
    This is good news indeed!
    Respectfully,
    Gerard’s Organics

  • Pamela says:

    Oprah’s strong influence with organic food will help tremendously! The grass roots movement (silent or otherwise) and education on healthy food and nutrition is growing. The foundation is strengthening. We are definitely getting the word out to producers by voting with our wallets at stores and farmers markets. Thanks for your product recommendations, BTW 🙂

    • Max Goldberg says:

      Hi Pamela,

      That is for sure about Oprah!! Her influence is HUGE. Thanks for your kind words and glad you like the products!

      Live well,
      Max

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