Eco-Friendly Fridays: Under the Canopy’s Marci Zaroff is Taking Organic into Wyndham Hotels and Bed Bath & Beyond
On the third Friday of every month, I have a column called Eco-Friendly Fridays. I started this column because I run across so many amazing organic, non-food items that I believe people ought to know about. While organic food is certainly a major component of living an organic lifestyle, it is not the only part.
When it comes to organic clothing, Marci Zaroff, the founder and president of Under the Canopy, is truly a pioneer. And I don’t say this lightly.
Among many, many other things, Marci Zaroff has been selling organic clothing since the 1990s, helped establish the Global Organic Textile Standard (GOTS), trademarked and coined the term “eco-fashion”, partnered with Whole Foods Market to help design and create an organic clothing section within its stores, is an executive producer on the upcoming documentary THREAD, and is featured in the book: “Eco Amazons: 20 Women Who Are Transforming the World.”
Yet, this is only a tiny fraction of what she has accomplished, and it doesn’t even touch on the groundbreaking things she has going on right now, including taking organic products and textiles into Bed Bath & Beyond and Wyndham Hotels.
In the interview above, Marci Zaroff talks about her current ventures and why consumers must embrace organic clothing and bedding in a big way. Needless to say, this is an incredibly, incredibly impressive woman.