Hu Kitchen in NYC is a Total Winner

A brand new restaurant opened up in New York City called Hu Kitchen, and I am HUGE fan.

As Founder/CEO Jordan Brown explains in my interview above, Hu Kitchen represents “food for humans”, and the philosophy is about serving unprocessed, non-GMO food in a way that people have been eating for a long, long time.

Aside from the fact that it is just a short walk from where I live and work in NYC, there are several things that I love about Hu Kitchen.

1) The organic food is fresh and great tasting, and the diverse menu appeals to both vegetarians and non-vegetarians.

2) Hu Kitchen has something very unique and completely innovative called a Mashbar.

They’ve taken the traditional frozen yogurt bar and ramped it up a notch with organic superfoods, such as chia seeds and goji berries, along with dairy and non-dairy items.

The Mashbar could definitely be a standalone concept and has massive potential.

3) The service is excellent, and someone from ownership is always at the restaurant interacting with customers.

4) The water filtration system is as good as it gets, and I can drink the water without worrying that I am ingesting fluoride or chlorine.

Oftentimes, I have to bring my own water to organic restaurants because I don’t completely trust the filtered water that is being served there. At Hu Kitchen, it is a non-issue.

Overall, Hu Kitchen is a total winner and I am adding it to the list of my favorite organic restaurants in NYC. This place is fantastic.


  • Taryn Allen says:

    Max you are absolutely right, I have the same problem of trying to find a good organic food restaurant when I go to New York. I have to definately check out Hu Kitchen on my next visit, can’t wait to try their Lentel Burgers that you mentioned in the video.

  • Louise says:

    I’ve been meaning to go there for several weeks now! I follow a Paleo diet, and it’s perfect for that.

    • Max Goldberg says:

      Hi Louise,

      It is a great place and I am a big fan. Let me know what you think after you’ve been there. And please go say hello to Jordan. He is a super-nice guy.

      Live well,

  • I love Hu Kitchen! I’m particularly fond of their chia seed pudding and almond / cashew milk lattes. They have so many great options that they are really the perfect destination for any diet / lifestyle / preference!

    • Max Goldberg says:

      Hi Kathy,

      Yes, they do a great job there!!! I love their coconut cream mash. The Mashbar is spectacular.

      Live well,

  • Nancy Zivkovich says:

    This new restaurant looks amazing. The only problem is that I don’t live there. Hey Max, do you ever come to the windy city (Chicago)? It would be great if you could, and feature some of Chicago’s healthy restaurants. thanks!

    • Max Goldberg says:

      Hi Nancy,

      It is a great one for sure!!

      Chicago: I haven’t been in a while but there are many organic restaurants that I would love to visit while there including Karyn’s. What are your favorite organic places in Chicago?

      Live well,

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