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Living Maxwell

Better Choices

What is Cold-Brew Coffee and Why You Should Know About it

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.

So, in honor of National Cold-Brew Coffee Day, which happens to be today, I reached out to Chris Campbell, co-founder of Chameleon Cold-Brew to help clear up any confusion and here is what he had to say.

What is cold-brew coffee and how is it prepared differently than regular coffee?

Cold-brew coffee is coffee that has been steeped in water temperatures below 85 degrees for anywhere from 12 to 24 hours. We steep ours for approximately 16 hours in order to maximize flavor while minimizing bitterness and bite.

Temperature and time will vary based on water chemistry, coffee composition and roast profile.

What are the benefits of drinking cold-brew coffee?

With fewer tannins, cold-brew is typically less bitter than hot-brewed coffee. This lack of bitterness and bite translates into less need for creamers and sweeteners, thus creating the potential for a healthier beverage.

Properly made cold-brew has almost three times as much caffeine as hot-brew and it also contains a lot less acidity, which makes it better for many people who may have acid-related gastrointestinal issues.

Many people I know don’t drink coffee because it stains their teeth. Does cold-brew have the same impact on teeth?

Cold-brew coffee will typically have less of an impact on tooth staining due to having fewer tannins. According to Dr. Scott Frey DDS, a coarsely ground cold-brew is among the least staining methods for coffee preparation.

Can you drink cold-brew coffee “hot”?

Of course! I take a fresh pull out of our tap at the office or a handy bottle of Chameleon Cold-Brew most mornings, mix it with a bit of water, and then heat it up for my morning shot of cold-brewed goodness.

What should consumers look for when they are buying cold-brew coffee?

Ultimately, it’s about personal preference but here are a few tips that can be indicators of quality:
· Organic coffee
· Glass packaging
· Deep, dark coffee color
· Great aroma
· The fresher, the better

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Better Choices

An Illegal Fungicide Found in Conventional Orange Juice – Another Reason to Buy Organic

Stories about the toxicity of our food supply just keep rolling in.

As I wrote about recently, numerous samples of conventional apple juice were found to have unsafe and illegal levels of arsenic. And now orange juice is having its own set of problems.

Coca-Cola, which makes Minute Maid and Simply Orange, reported to the FDA on December 28th that some Brazilian growers of oranges that are used in the company’s juices and those of its competitors had sprayed their trees with carbendazim, a toxic fungicide.

As a result, the FDA temporarily halted all shipments of imported orange juice while it conducts field tests. Products already on supermarket shelves that have “low levels” of carbendazim (80 parts per billion) may still be sold.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Better Choices

Study: Organic Ketchup Has Higher Levels of Antioxidants than Conventional Ketchup

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

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Living Maxwell

Better Choices

Another Reason to Eat Organic — No Potassium Bromate in Your Bread

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.

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livingmaxwell: a guide to organic food & drink