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Living Maxwell

Better Choices

What is Cold-Brew Coffee and Why You Should Know About it

Despite the fact that it has become a burgeoning trend in the beverage world, cold-brew coffee is still a relatively unknown quantity to the average person on the street.

In a very unscientific poll that I conducted, the majority of people that I talked to had heard of cold-brew coffee but couldn’t give me a good answer as to what it is and why people should be drinking it. And to be perfectly honest, I was pretty in the dark about cold-brew as well.

While I know that choosing organic coffee is a must, because coffee is one of the most chemically-treated crops in the world, I, too, had many questions about this increasingly popular drink.

So, in honor of National Cold-Brew Coffee Day, which happens to be today, I reached out to Chris Campbell, co-founder of Chameleon Cold-Brew to help clear up any confusion and here is what he had to say.

What is cold-brew coffee and how is it prepared differently than regular coffee?

Cold-brew coffee is coffee that has been steeped in water temperatures below 85 degrees for anywhere from 12 to 24 hours. We steep ours for approximately 16 hours in order to maximize flavor while minimizing bitterness and bite.

Temperature and time will vary based on water chemistry, coffee composition and roast profile.

What are the benefits of drinking cold-brew coffee?

With fewer tannins, cold-brew is typically less bitter than hot-brewed coffee. This lack of bitterness and bite translates into less need for creamers and sweeteners, thus creating the potential for a healthier beverage.

Properly made cold-brew has almost three times as much caffeine as hot-brew and it also contains a lot less acidity, which makes it better for many people who may have acid-related gastrointestinal issues.

Many people I know don’t drink coffee because it stains their teeth. Does cold-brew have the same impact on teeth?

Cold-brew coffee will typically have less of an impact on tooth staining due to having fewer tannins. According to Dr. Scott Frey DDS, a coarsely ground cold-brew is among the least staining methods for coffee preparation.

Can you drink cold-brew coffee “hot”?

Of course! I take a fresh pull out of our tap at the office or a handy bottle of Chameleon Cold-Brew most mornings, mix it with a bit of water, and then heat it up for my morning shot of cold-brewed goodness.

What should consumers look for when they are buying cold-brew coffee?

Ultimately, it’s about personal preference but here are a few tips that can be indicators of quality:
· Organic coffee
· Glass packaging
· Deep, dark coffee color
· Great aroma
· The fresher, the better

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Better Choices

Cancer Expert Says Hormonal Milk is Not Safe; Organic Milk is the Clear Choice

For many people, organic milk is the first organic food product that they will buy.

This is largely because milk serves as an important source of nutrition for kids.  It, therefore, begs the question “what exactly is my child drinking?”

Not all milk is created equal

Hormonal milk contains a genetically engineered hormone called Recombinant Bovine Somatotropin (rBST), which is produced by companies such as Monsanto and Elanco.

rBST is injected into approximately 20% of all U.S. dairy cows in order to increase milk production, and industry studies by consultants report that this hormone is safe for both the cows and consumers.

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A message from E3Live

"My Everyday, Must-Have Green Organic Aquabotanical"

The best testimonial that I can give is that I drink this every single day, as it impacts my mood in an incredibly positive way.

E3Live + BrainON is certified organic, fresh-frozen AFA (Aphanizomenon flos-aquae) with a concentrated, aqueous, organic extract of Phenylethylamine and Phycocyanin.

Learn more.

Living Maxwell

Better Choices

Organic Black Sesame Seeds — Something You’ll Always See in My Kitchen

When it comes to eating, I like clean and light food.

My body seems to reject heavy sauces, fried foods, and sautées, even if they are 100% organic.

I like simplicity in a meal and as a result, I tend to cook a decent amount for myself. Why?

Not only is cooking at home the most inexpensive way to eat organic but I can have exactly what I want.

Whenever I make quinoa, millet or a big salad, one of my favorite things to put on these dishes are black sesame seeds.

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Living Maxwell

Better Choices

5 Questions with Dr. Joel Kahn, Leading Cardiologist and Author of The Plant-Based Solution

Last April, I was in Denver attending the National Organic Standards Board meeting and went to dinner one night at True Food Kitchen.

Sitting at a community table, I struck up a conversation with a woman across from me and she proceeded to tell me that she had recently switched to a vegan diet.

“So, do you know Dr. Joel Kahn? The cardiologist from Detroit,” I asked.

Given that the plant-based world is a tight community and that Dr. Kahn is a social media star, I had a feeling that she might have known him.

“Do I know Dr. Kahn?” she responded with her face completely lit up. “He’s the reason I am a vegan today! Everything he talks about online and in his books convinced me to go plant-based!”

With the release of his excellent new book The Plant-Based Solution, Dr. Joel Kahn is looking to make a similar impact on many more people.

I recently caught up with my friend, and here is what he had to say.

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