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HUGE NEWS: General Mills to Label GMOs, Becomes Second Major U.S. Food Company to Do So

HUGE NEWS: General Mills to Label GMOs, Becomes Second Major U.S. Food Company to Do So

Following in the footsteps of Campbell’s Soup, General Mills has just announced that it will label all GMOs in its products. In its press release, the company says that with Vermont’s GMO-labeling bill going into effect on July 1st, it wouldn’t make sense to label GMOs in its products just for that state. So, whatever […]

GMOs Health News Organic Uncategorized
LivingMaxwell.com

general mills

Following in the footsteps of Campbell’s Soup, General Mills has just announced that it will label all GMOs in its products.

In its press release, the company says that with Vermont’s GMO-labeling bill going into effect on July 1st, it wouldn’t make sense to label GMOs in its products just for that state. So, whatever GMO-labeling requirements that Vermont will mandate, General Mills will put those same labels on its products for every state in the country.

General Mills also has a webpage which will outline exactly which of its products contain GMOs or not.

MY TAKE

This is massive, massive news, and to get a second major food company to start labeling GMOs means that the dominos are falling and Big Food is finally coming to terms with reality.

General Mills, with its $820M acquisition of Annie’s and its commitment to double its organic farmland to 250,000 acres by 2019, is clearly seeing what those of us in the organic food world see — that organic is the future and consumers want to be told what is in their food.

Personally, I believe that Annie’s CEO John Foraker had a lot to do with General Mills’ change in policy. Annie’s is the shining star within the General Mills portfolio, and John has been unwavering in his commitment to organic and GMO-labeling, even inside of a major food company that has been resistant to GMO-labeling for far too long.

With Campbell’s Soup and now General Mills agreeing to label GMOs, it won’t be long before the rest of Big Food does the same and American consumers will finally get what consumers in 64 countries around the world have — the right to know what is in their food.

Please go to General Mills’ Twitter feed and tell them you appreciate them making this very smart decision.

Thank you, General Mills!

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3 Comments

  • So, it is important to plan with the different catastrophes from the only to essentially the most tedious one that a business could should face in thoughts.

  • Hallelujah!! Thank you Max for keeping us informed. Yes, thank you to General Mills for seeing the writing on the wall before the wall crumbled before their feet; but more importantly:

    THANK YOU, TO EVERY INDIVIDUAL WHO UNITED TO FORM A COHERENT VOICE, THAT HAS BEEN HEARD LOUD AND CLEAR, HAS RESONATED THE GLOBE, AND AS MAX STATED, WILL CONTINUE TO BE HEARD LOUD AND CLEAR AS WE GAIN POSITIVE AND POTENTIAL ENERGY FOR THE BETTERMENT AND PROTECTION OF HUMANKIND, THE PROTECTION OF MOTHER EARTH AND HER INCREASINGLY LIMITED, PRECIOUS, AND VALUABLE NATURAL RESOURCES, THE CORRECTION OF OUR BROADLY ABUSED COMMERCIAL SCALE AGRICULTURAL PRACTICES THAT HAVE JEOPARDIZED, CONTINUE TO JEOPARDIZE, AND IF ALLOWED TO CONTINUE, THREATEN THE FUTURE OF HUMAN EXISTENCE AND POTENTIALLY THE EXISTENCE OF ALL LIVING ORGANISMS ON OUR UNIQUE AND DELICATE PLANET EARTH, AMONG CURRENT POPULATIONS AND FUTURE POPULATIONS YET UNBORN.

    IT IS MY BELIEF THAT EVERY SINGLE RESOURCE ON EARTH BELONGS EQUALLY TO EVERY INHABITANT OF EARTH; AND ONLY THROUGH THE MANIPULATION OF POWER, THROUGH THE MANIPULATION OF LAWS, AND THROUGH MANIPULATING PUBLIC PERCEPTION OF BASIC HUMAN RIGHTS, LAND AND MINERAL RIGHTS, LAND AND MINERAL OWNERSHIP AND PRIVILEGES, ALONG WITH MORE BROAD TRADE RIGHTS, RESTRICTIONS, AND PRIVILEGES; DOES ANY ONE ENTITY OR GROUP GAIN THE ABILITY TO ABUSE OUR COMMON RESOURCES FOR PERSONAL GAIN OR FOR THE COMMERCIAL GAIN OF THE FEW, AT THE EXTREME DETRIMENT TO ALL OTHER INHABITANTS ON EARTH.

    I FURTHER BELIEVE MODERN CIVILIZATION WILL ONLY SURVIVE WHEN GREED IS ABSENT FROM ALL ACTIONS AND ALL FUNCTIONS ON EARTH ARE CONDUCTED IN HARMONY AND IN UNISON WITH BASIC ETHICAL RESPECT FOR ALL NATURAL LIVING ORGANISMS AND NATURAL RESOURCES IN THEIR PUREST FORM; UTILIZED IN THE MOST MINIMALISTIC AND LEAST DISRUPTIVE MANNER POSSIBLE, TO SUSTAIN NECESSARY SURVIVAL OF ALL NATURAL SPECIES, WHERE RESOURCES USED ARE REPLENISHED WITH THE UTMOST SENSE OF EFFICIENCY, WHILE ACHIEVING A STATE OF ZERO, YES ZERO, NET UNUSABLE WASTE AND THEREFORE POLLUTION.

    Only when the last tree has died, and the last river been poisoned and the last fish been caught will we realize we cannot eat money. Cree Indian Proverb
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