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WOW!! Campbell’s Announces that It Will Disclose GMOs, Breaking from its Peers

WOW!! Campbell's Announces that It Will Disclose GMOs, Breaking from its Peers

In a bombshell announcement last night, which was first reported in The New York Times, Campbell Soup Company has broken away from its peers and has decided that it will disclose all genetically-engineered ingredients in its products. CEO Denise Morrison announced to her company: “At Campbell, we are unleashing the power of our Purpose, Real food […]

GMOs Health
LivingMaxwell.com

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In a bombshell announcement last night, which was first reported in The New York Times, Campbell Soup Company has broken away from its peers and has decided that it will disclose all genetically-engineered ingredients in its products.

CEO Denise Morrison announced to her company:

“At Campbell, we are unleashing the power of our Purpose, Real food that matters for life’s moments. Our Purpose calls for us to acknowledge that consumers appreciate what goes into our food, and why—so they can feel good about the choices they make, for themselves and their loved ones.

Today, consistent with our Purpose, we announced our support for mandatory national labeling of products that may contain genetically modified organisms (GMO)”

Campbell has finally come to its senses and acknowledged that consumers have a right to know what they are eating.

On its website, Campbell explained this move. Highlights include:

  • The company supports a national GMO-labeling bill.
  • The company supports a national standard for Non-GMO claims on food packaging.
  • It will no longer support efforts that fight against GMO-labeling and will withdraw from any coalition that doesn’t support GMO-labeling.
  • If a federal GMO-labeling bill is not passed before Vermont’s GMO-labeling bill goes into effect on July 1, it will voluntarily label all of its products that contain GMOs. If this happens, it should take about 12 to 18 months to go into effect, according to The New York Times.
  • Approximately 75% of all of its products contain GMOs, either from corn, canola, soy, or sugar beets.

MY TAKE

Needless to say, this is an absolutely monumental decision by Campbell Soup. Here is my take.

This will cause a MAJOR domino effect in the food industry. Not wanting to be left behind, other conventional food corporations will feel compelled to take similar action and will disclose to their customers, as well, if their products contain GMOs.

If other companies come on board, this could mean a true federal GMO-labeling bill could become a reality quite soon.

What this also means is that Vermont’s GMO-labeling bill could potentially serve as the major linchpin for making this all happen. Why?

Because Vermont’s bill and its July 1st deadline truly forced food companies to deal with this issue. As such, Campbell took a hard look at its policy and the trends in the marketplace, and decided to finally take the right course of action.

What will this mean for Campbell’s sales? I can’t say and only time will tell. However, Campbell customers will probably have greater loyalty towards the company now because of its transparency.

One thing we do know is that this will cause consumers to start asking a lot more questions about genetic engineering, since it will soon be labeled on all of Campbell’s products and possibly the products of many other conventional food companies. And when consumers do their research, many will not like what they find.

Invariably, this is only going to drive greater demand for organic, which prohibits GMOs.

Despite the fact that Campbell’s will continue to use GMOs and believes that these ingredients are safe, I want to acknowledge the company for taking a very bold step of labeling its products that contain GMOs and calling for a national standard.

Every American citizen has a right to know what is in their food, and the first major conventional food company in the U.S. has finally acknowledged this.

This was a smart business decision. And the right one.

Images courtesy of Campbell Soup Company

(Images courtesy of Campbell Soup Company)

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13 Comments

  • Vera says:

    Max, great article on Campbell’s GMO labeling I’m waiting to see what kind of results we will get from this I’m hoping it will mean all organic food and it will get the prices down on organic food.

  • Laurie says:

    Some people will stop buying their products but not won’t. I don’t buy anything with HFCS in it. I read the label, if I see it (or the new fancy derivatives of it), I put it back on the shelf…but a lot of people don’t. That is their choice and I respect that. If you see something on the label that you don’t like, don’t buy it. If it doesn’t matter to you… keep buying it. It’s really that simple. GMO on the label is not going to stop some people from buying the product. But we should have that knowledge and choice.

  • Notbuyingit says:

    A mega-corporation announcing it will police itself. Well, doesn’t that just give me a warm and fuzzy. /eyeroll

  • I appreciate all the optimism here, but I see this as a potential card in the hand of the Grocery Manufacturers Association and the bio-tech industry. They are all pushing for “voluntary labeling” and this will give them the example they need to say, “See? Trust us. We don’t need a mandatory labeling law. Just pass H.R. 1599 and all will be well.”
    Without a mandatory law with regulation and clear standards, how do we know Campbells or any other company will be fully transparent?

    Timothy Fitzgerald Young
    Founder/President
    Food For Thought, Inc.

  • marcus says:

    good article ! ex label

  • maria says:

    Well we see where labeling is going to get us. Campbell’s , on its page , is standing by the statement that GM technology is safe to grow our food. Nothing wrong with gMos! I am hoping we can ban this crap once and for all and be done with it! this is more where we should be heading:

  • Colleen says:

    ALRIGHT !! So glad to see this happening.

    I hope it has a domino effect and eventually leads to Campbell’s and others to stop using GMO’d produce in their products.

  • Marlene says:

    First thing that came to my mind is that Campbell’s would be a good Corporate Sponsor for the upcoming, and future, March Against Monsanto!

    • maria says:

      nope. go to the website and read their “stance” on GMO. They are just posturing to see if they can convince people that since they are being so “honest” they can be trusted.

  • Steve Yakoban says:

    Given who the real perpetrators against labeling are, cautiously optimistic. There’s a few red flags there:

    A national labeling law might be Vislack’s scheme with QR codes, which is a farce and an easy back door for Campbells.

    12-18 months? If they really want to make it happen they can begin the label conversion in 1 day. I doubt they have food inventory in circulation for 18 moths, so proliferation could be widespread quickly.

    We’ll see what happens.

    • maria says:

      in fact, if you go on the webpage, it states that they do NOT support state by state labeling, so you are correct in accessing this Steve.

      • Steve Yakoban says:

        Maria – good catch! Sort of like greenwashing but this time it’s labelwashing to suck the proponents of labeling (us!) into letting our guard down so that they can slip horrible legislation though the congress before we know it.

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