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3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods’ BIG Announcement

3 Reasons why Organic Consumers Should Be Thrilled about Whole Foods' BIG Announcement

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain. In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering […]

Organic News Whole Foods
LivingMaxwell.com

In case you hadn’t heard the big news, Whole Foods Market announced last week that it would open up a separate, lower-priced grocery chain.

In a press release, Co-CEO Walter Robb said that ““we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace. Offering our industry leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection. It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.”

More details, including the chain’s name, won’t be disclosed until September, but we do know that stores will start to open next year and expansion will be aggressive.

Aside from lower prices, I share my three reasons in the video above as to why organic consumers should be THRILLED about this news.

Yet, it is point #3 in the video that I believe to be the real difference-maker for the company.

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(Whole Foods Market is a sponsor of Pressed Organic Juice Directory.)

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12 Comments

  • Ethel R. says:

    Max, it seems like you have connections at Whole Foods. Please use your clout and ask them to disclose and publish the country of origin of every ingredient in every single “organic 365” product.

  • Completely thought the same about the comment “Why not just lower prices”. I don’t see a unique differentiation to this concept vs a standard Whole Foods. And Millennials currently love Whole Foods. So also not sure where they are getting their research.

    • Max Goldberg says:

      Hi Jackie,

      Having a new format will allow them to lower their infrastructure costs, thereby offering lowering prices for their food.

      Live well,
      Max

  • Max Goldberg says:

    @NJ Gal — They are giving vendors time to transition and some of the vendors might not have enough non-GMO supply by 2018. There is a serious lack of non-gmo product out there. I know the people at Whole Foods very well and they are WORKING OVERTIME to make this happen. Don’t think for one second that they’re not trying hard on this. I can assure that they are.

    @Rolf — Raw milk: they have said that they won’t carry it until it becomes legal on a federal level.

    @Mitch — From what I know, Garden of Life has reformulated their products so the heavy metals have been replaced.

    @Billie – These are going to be two different concepts with two different offerings. Having two separate brands will allow them to do this. For example, they will have smaller stores with the new brand.

    @Luke — I wouldn’t be surprised if they are there one day. The next country that they might be entering — based on what the chairman of the board said — is Mexico.

  • We need something like the Wholefoods chain in Australia badly!!

  • Rebecca says:

    I agree with why don’t they just lower their prices and get the right products in their store. They have taken out all the best health food items out of Whole Foods. I don’t buy any of this. I don’t trust them. Everything is about money and it is all a scam. I have noticed what they are doing at Whole Foods all the high end superfood they have taken out and all the “natural” foods are still there. Natural? That means nothing, where is the organic. They have never had organic meat yet I can go to the market and get great organic market. There is something wrong with this whole picture. I am not fooled!!!!

  • Billie D says:

    Wouldn’t it make more sense to just lower their prices?? Why the need for a new store chain?

    • Lorraine says:

      How cheap do you want your food. The farmers backs are breaking already . My neighbor committed suicide not able to make it, an organic farmer . Tell us how cheap you want food !!!

  • Mitch says:

    I will never give a dime to whole foods market, as when they were exposed by Natural News for having boatloads of heavy metals in their protein powders, they flat out refused to do anything about it

    It’s only been a year… Tick tock

  • Rolf Hastrup says:

    I am very disappointed that Whole Foods stopped selling raw milk. As I recall, at the time they took it off their shelves, they were afraid of being sued. I don’t buy that, as their have not been any cases of actual health issues with raw milk in recent times. Of course, raw milk is not legal in some states, but it is legal in California and many other states. Sprouts markets have carried it for the last three years or so in southern California where I Iive. If you have any influence with Whole Foods, I hope you can convince them to carry raw milk again.

    Thanks,
    Rolf

  • NJ Gal says:

    I am glad about Whole Foods promise to label gmos, but why 2018, why so long? 3 years is a long time and will do a lot of damage to everyone that is consuming gmos which is most of the population due to organic foods high pricing. A lot of the population are babies and children. I don’t feel Whole Foods is trying hard enough, disappointed!

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