Top 5 Non-Food Products from the 2012 Natural Products Expo West Trade Show

At each trade show that I attend, there are thousands of products and not all of them are certified organic food ones.

These non-food products at the 2012 Natural Products Expo West Trade Show really stood out to me, and I look forward to giving them all a try.


I am well aware of neem oil as a dental solution in Ayurveda but had never heard of an oil pulling mouth rinse before.

According to Dale Audrey, a long-time dental hygienist, Ayurvedic practitioners believe that oil pulling not only cleanses the mouth but also pulls toxins from the body.

The product is alcohol-free, gluten-free and vegan. Its ingredients include organic sesame oil, organic safflower oil, organic flavors, organic clove bud oil, tocopheryl acetate (Vitamin E), citric acid, organic pomegranate extract, organic olive oil, organic neem and organic myrrh.

Below is a video of how it works.

Dale Audrey was one of the more impressive people that I met at the show, and her product can be ordered online.


When I first looked at this product, I thought it was a kitchen sponge. Yet, it is actually a facial sponge made of konjac, a plant that is incredibly popular in Asia and virtually unknown in the U.S.

If you’ve been searching for a softer alternative to a loofah sponge, look no further. Dew Puff is what you want.

The Dew Puff will be available for purchase online and at retail locations nationwide in either April or May.


While most of us have probably seen pain relief patches before (including the one that Shaq pitches on TV), how many have you found that are 100% natural and free of chemical additives, synthetics, latex, aluminum, parabens, petroleum, phthalates, SLS and BPA?

For me, the answer is none. That is, until I discovered Imbue.

Imbue is a pain relief patch that was invented by an acupuncturist who decided to add Chinese herbs to the solution and saw fantastic results with his patients.

The Imbue patch is something that I will definitely use the next time I am experiencing some muscle pain.

This is a very smart product, and it can be purchased online.



While eco-friendly sponges are not that uncommon, eco-friendly dish brushes are. Or, at least they are to me.

The Full Circle dish brush is made from biodegradable plant “plastic”, renewable bamboo, and natural & recycled bristles, and the packaging is made with recycled paper and eco-friendly inks. I also love the fact that it stands up for easy storage.

Full Circle dish brushes are available at retail locations nationwide and can be ordered online. Replacement heads are available as well.


The power of scent is incredibly strong, and that is why I am a HUGE believer in aromatherapy.

So, when I stopped by the Essio’s booth, I immediately “got it” and did not need to be sold whatsoever. I just wanted to know if I could take one home to sample.

The Essio aromatherapy shower attachment does not use any harsh chemicals or synthetics and is 100% recyclable. Furthermore, the oils are 100% pure, therapeutic grade and organic.

If this product works as well as burning essential oils in my living room, taking showers will never be the same.

Essio will be available for sale online sometime within the next few months.


  • shakti says:

    Hi Max,
    Very interesting lineup of products!!! I just started “oilpulling” this week as a part of a cleanse im doing, and i love it…so much so i wrote an article about it..take a look:
    Very interesting product you found for oil pulling. by Dale Audry, i will order it and also reccommend it to my clients. We are definately on the same page!!!!
    Thanks for the info.

    • Max Goldberg says:

      Hi Shakti,

      So wonderful to hear from you!! How amazing that you wrote about oil pulling and I featured it on my blog just the other day!!!! WOW!

      Your blog post is excellent, and I learned a lot from it. I can’t wait to start doing it myself.

      Still no Jour et Nuit in NYC 🙂 Talk soon!

      Live well,

  • Cathy says:

    Love getting your take on the hot products at the show. I couldn’t make it this year, but am thinking of going to expo east in the fall.

    • Max Goldberg says:

      Hi Cathy,

      I am glad you enjoyed the recap!! 60,000 attendees and 2,000 exhibitors. So much to see and it was tons of fun.

      Expo East is a much smaller show but still really good.

      Live well,

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