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Organic Link Love – Gwyneth Making Moves, Big Victory in Oregon, and Cool Ad Campaign in France

Organic Link Love - Gwyneth Making Moves, Big Victory in Oregon, and Cool Ad Campaign in France

The University of Vermont Medical Center kitchen is reducing the amount of GMOs that it is serving, Costa Rica is proposing a moratorium on GMOs, and a judge has rejected a request to block Oregon’s GMO ban. Huge thanks to The Center for Food Safety for everything they have done in Oregon to support our people there. […]

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The University of Vermont Medical Center kitchen is reducing the amount of GMOs that it is serving, Costa Rica is proposing a moratorium on GMOs, and a judge has rejected a request to block Oregon’s GMO ban. Huge thanks to The Center for Food Safety for everything they have done in Oregon to support our people there.

What scientist Bill Nye got wrong in his about-face on GMOs.

Actress Gwyneth Paltrow has been real busy trying to make her mark in the organic world. Not only did she announce a collaboration with Juice Beauty for an organic make-up and skincare line, but she and partner/exercise guru Tracy Anderson launched an organic, take-out food service in The Hamptons called 3 Green Hearts.

Mendez Fuel in Miami is setting a new trend in the pressed organic juice world.

Whole Foods Market announced that its new value chain will be called ‘365′ and named its first CEO, a 20-year veteran of the company. One fascinating part of this announcement was that it said it filed “decoy” names with the U.S. trademark office.

Ocean Organic Vodka received an international design award for its packaging, and Five AM Organics in Australia won multiple DIAA awards.

Congrats to my friends….

– Whitney Tingle and Danielle DuBoise, founders of Sakara Life, who just expanded to Los Angeles.

– Marco Borges, author of The 22 Day Revolution and trainer to Jay-Z and Beyonce, for having his book become a NYT best-seller.

– Ashmeet Kapoor, founder of I Say Organic and fellow Brown University alum, on getting some very well-deserved PR. His organic delivery service intends to transform the lives of farmers in India.

Learn how online organic food retailer Door to Door Organics acquires customers on social networks.

Watch the video below on how Biocoop, an organic retailer in France, tried to make the most eco-friendly ad campaign ever. Fascinating.

A LOT has been happening on the financing side of things. Back to the Roots raised $2 million from Stonyfield’s Gary Hirshberg, Michael Pollan and others, in order to build “the new Kraft Foods”. Hormel acquired Applegate, a producer of natural/organic meats, for $775 million.

WhiteWhite acquired Vega (a non-organic brand) for $550 million. With its recent takeover of Earthbound Farms and its minority investment in Daily Greens, the organic industry is getting another Hain Celestial, which is super-smart and badly needed.

The Organic Center has come out with an important report about how organic farming is critical to saving the bees, and General Mills has invested in an organic farming initiative. Washington State University says that it might actually pay to be an organic farmer – they earn 22% to 35% more than their non-organic counterparts.

Meanwhile, the USDA has declined to investigate alleged violations at major organic farms.

Scientists see a natural place for ‘rewilded’ plants in organic farming. I’m no plant scientist, but I’m just not buying this argument.

Changes to organic standards in Australia could impact trade with major partners such as the U.S. and China. Equally as bad, the EU is debating a threshold for pesticides in organic products.

Great piece in Wired Magazine — America Needs a Real Definition of What a ‘Natural’ Food Is. I could not agree more!

I don’t smoke pot or eat edibles, but plan on seeing a lot more in the news about organic marijuana. And if you come across the letters OCA, don’t assume that it always means Organic Consumers Association.

There is another organic OCA – the Organic Cannabis Association. Who knew??

Lastly, I am on Snapchat.

Yes, I have taken the plunge, and at 45 years old, I am probably one of the oldest people on the network.

Please follow me (username: maxorganic), and I’ll give you an inside look at all of my day-to-day organic food adventures.

Have a great week!


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  • Ethel R. says:

    Whole Foods – I bought some organic 365 frozen broccoli there a few years ago when Country of Origin labeling was still in effect. The country of origin of this broccoli? China. Said so right on the package. I questioned Whole Foods in an email in which I was assured that someone from Whole Foods goes to China and inspects the farms. Yeah right! Broccoli grows in the US, plus all the fossil fuels used to transport from China to US. LIARS! Whole Foods is a SCAM! I challenge Whole Foods to disclose the origin of ALL the ingredients in ALL their 365 “organic” products.

    And White Wave? Owns Silk soy milk. In 2009 they were caught using conventional soybeans and labeling as organic.

    What did they do to save face? Well they took a page straight outta the book Propaganda. They helped under-write THE NON-GMO PROJECT, a non-profit organization. Who then goes and certifies Silk. (there is one little line in the below article that discloses the relationship between the Non-GMO project and Silk soymilk.

    And who in their right mind still eats soy anyway? Read the book the Whole Soy Story and you will never touch it again, Not even soy sauce with your sushi.

    Who else is a donor and/or underwriter to the non-gmo project? That information is hard to find.

    Doesn’t anyone see what is happening? The corporations are covertly funding organizations that have direct influence on “GMO labeling” that, on the surface, appear to be aligned with the consumers interests. If the DARK act and the TPP pass, well then no one will be able to label GMOs anyway. If they don’t pass or there is massive opposition, well corporations control the one emerging GMO labeling organization, the Non-GMO project. At first, they probably will do stringent testing. Then, little by little, the large corps will sneak GMOS into their products, with the labeling organization being bought off or looking the other way cause, well the corporations fund it through donations and underwriting. And people will be none the wiser, since people tend to believe what is written on a package. There are numerous examples of food corporations already saying one thing on the package and doing another. They are not all of a sudden getting ethics or values and seeing the light. They are finding more subversive ways to accomplish their goals.

    No, we do not need more large corporations appearing to get on the organic, Non-GMO train. What we need is SCIENCE and INNOVATION. We need scientists to work with tech people to develop cheaper, faster ways to detect the presence of GMOs. A low cost pocket consumer model GMO, Roundup Ready, pesticide/herbicide, irradiation detector. Then, we the people, have the power to test stuff right at the grocery store or bring it home and test it.

  • RobT says:

    Hi Max, thank you for all the news in the Organic grown world.

    What is your stance on the new rating from Whole Foods Market?


    • Max Goldberg says:

      Hi Rob,

      Thanks for your words.

      I wrote about Responsibly Grown a while ago but I am guessing that you want a comment about it being in the news lately, in regards to organic farmers.

      Here is my take. Responsibly Grown is not and was never meant to be a substitution for the USDA certified organic program. In my view, it was intended to be used in conjunction with the USDA certified organic program and was meant to improve the agricultural, environmental and labor practices that the organic program does not take into account. Responsibly Grown is similar to the company’s 5-Step Animal Welfare Rating System but for produce and flowers.

      As a consumer, I always look for the USDA organic seal first and then ratings such as Responsibly Grown or the 5-Step Animal Welfare will give me additional information about each company and its production methods.

      Whole Foods is a huge supporter of organic farmers and has been for 35 years. Furthermore, the organic industry would not be where it is today if it weren’t for Whole Foods, a point that is easily forgotten because organic food is now sold everywhere.

      Here is a very detailed response from Co-CEO and Co-Founder John Mackey that may address more of your concerns.

      Live well,

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