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Most Innovative Award from Natural Products Expo West 2013 – Little Duck Organics
The more I see of Brooklyn-based Little Duck Organics, the more impressed I become.
Everything that this company does – from its marketing, product development, and customer interaction – is truly stellar.
Little Duck Organics won the Best Trade Show Booth at Expo East 2012, and at Expo West 2013 I am giving them my Most Innovative Award.
On the back on the packaging, there is a phone number if you have any questions or comments.
However, it is not a number to call. It is a number to text. You text in your comments or questions.
Founder Zak Normandin told me that they are interacting with their customers on a daily basis by text messages.
Maybe other companies in the non-organic world are doing customer service via text messaging (I don’t buy conventional food, so I wouldn’t know) but I have yet to see an organic company embrace this strategy. I thought it was brilliant.
This innovative, ahead of the curve execution is what I have now come to expect from Little Duck Organics.
Zak Normandin is a star in this industry. Period.
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Although Little Duck Organics did not win my Best Trade Show Booth of Natural Products Expo West 2013, what they had was pretty cool. Nice wood floors with a yellow couch, orange and red pillows, video games on the TV set, and beautiful signage.
