Announcing a Freemium version! Get your FREE subscription to Organic Insider today!

Dr. Joel Fuhrman Gives Lecture, Announces New Partnership with Whole Foods Wellness Clubs

Dr. Joel Fuhrman Gives Lecture, Announces New Partnership with Whole Foods Wellness Clubs

Last night, I was at Whole Foods Tribeca in NYC where renowned nutritionist Joel Fuhrman, M.D., author of the bestselling Eat to Live and host of the PBS show 3 Steps to Incredible Health, gave a lecture and also announced a new partnership with the Whole Foods Wellness Clubs. Here’s a synopsis on both. PARTNERSHIP […]

Events Nutrient-Dense Superfoods Whole Foods

Last night, I was at Whole Foods Tribeca in NYC where renowned nutritionist Joel Fuhrman, M.D., author of the bestselling Eat to Live and host of the PBS show 3 Steps to Incredible Health, gave a lecture and also announced a new partnership with the Whole Foods Wellness Clubs.

Here’s a synopsis on both.


As I wrote about recently, Whole Foods launched a pilot program of five Wellness Clubs around the country.

This new partnership with Dr. Joel Fuhrman means that one his associates, Adam Fiterstein, M.D., will be onsite at the Whole Foods Tribeca Wellness Club on Mondays to give private consultations to members and to host lectures for both members and non-members alike.

The consultations include:

– Physical examinations and health assessments.

– Aggressive yet healthy weight loss protocols and strategies.

– Solutions to treat the underlying cause of medical problems to promote long-term success.

– Counseling on how to get and stay well with less dependence on medications using a progressive and effective nutritional medicine approach.

Even though the partnership as of now is only for the Whole Foods Wellness Club Tribeca, I heard that a similar type of partnership might be available soon at the other Wellness Clubs throughout the nation.


While I had never attended a Dr. Joel Fuhrman lecture in person before, I found his talk to be very informative and nearly everything he said really resonated with me.

First and foremost, Dr. Joel Fuhrman is not an extremist and I found that to be very welcoming.

There are many health experts, especially those in the raw food world, where there is absolutely no room for flexibility.

Despite the fact that Dr. Joel Fuhrman promotes a very plant-heavy, nutrient-dense diet, he also said to eat animal products 0-3 times per week. He probably doesn’t eat any animal products himself but didn’t completely rule it out for other people.

Other key parts of his talk that I found interesting or compelling:

– The superfoods for longevity that he recommends goes by the acronym GOMBBS.


– Micronutrients, such as vitamins, minerals and phytochemicals, are what we should be focusing on. Health = Nutrients over Calories.

– Eating one mushroom and some onion every single day will decrease cancer rates by 60-80%.

(David Wolfe is a big fan of medicinal mushrooms, such as chaga and reishi.)

– He talked about the concept of resistant starches, of which beans are high in.

Resistant starches go all the way through the small intestine without getting digested, promote “good bacteria”, are associated with butyrate (which protects colon cells), improve insulin sensitivity, and help with mineral absorption.

– Nuts and seeds should be eaten with salads because they enhance absorption of micronutrients.

– The four high volume foods that Dr. Joel Fuhrman believes that we should eat are:

Raw Vegetables – beets, cucumbers, fennel, carrots, cabbage

Fresh Fruit – melons, grapefruit, apples, berries

Cooked Greens – brussels sprouts, beans, artichokes, asparagus, broccoli

Non-Green Vegetables – mushrooms, eggplant, onions, cauliflower, tomatoes


Several key takeaways from last night’s event.

1) I love what Whole Foods is doing with these Wellness Clubs. It is taking an extremely proactive approach to helping people get healthier by emphasizing more plant-based foods in their diet, and offering cooking and wellness classes to the public.

And now, members will have access to private consultations with an MD on-site who understands nutrition and isn’t trying to push pills.

This is very unique.

2) I really appreciate Dr. Joel Fuhrman’s nutritional approach — heavy on the plants and a big emphasis on micronutrients.

He said something during the lecture which is 100% true, and I wish everyone truly understood.

We need to take control of our health and make the right decisions about what we eat because our government is not going to do it for us.

Avoiding cancer and heart disease is not that difficult. While genetics do play a small part, it mostly comes down to eating the right foods.



  • Sandy says:

    Hi everyone,
    I just saw this post and feel I need to repond. I know Dr. Fuhrman personally, as I was a patient of his while eating the SAD diet. I need to set the record straight of what Fr. Furhman promotes. His ANDI scoring that I live by is one of the best pieces of nutrition I have ever encountered, as you. Can see WF has adopted it!
    His GOMBBS way of eating ensures that you get micronutrients every day. While I believe Dr. Furhman is plant based, there is room for 6 oz of animal products a week, but unfortunately even that amount promotes inflammation. Iwant to set the record straigh that dr. Furhman is not a big fan of any type of meet or are any of the doctors on his staff. Essentially, like oil meat is empty calories with a ton of protein that is not needed and has little nutrient density compared to plant based foods.
    If anyone knows the work of Dr. Caldwell Essylstein (sp.). The noted heart surgeon, he does not allow any meat (organic or not) oils, and nuts.
    Dr. Fuhrman, promotes food be organic as much as possible and on his blog “disease proof” he cites the EWG on the dirty dozen and clean fifteen.
    Organic does not Neccessarily promote a healthy diet since one can consume a lot of oil, sugar and saturated fat just eating organic as my husband and I did eating which is just as bad as the SAD diet.
    On the mushroom question, Dr F believe mushrooms should be cooked lightly and consumed, rather than capsules, but I think he believes that is 2nd best. While I know many people think it is expensive and radical to eat this way, I consider this normal and the alternative is very expensive for your health. I lost 25 lbs, cleared up my allergies and my migraines are almost gone.
    Another great site for nutrition is nutritionfactsorg and is a wealth of information.’
    Best in Health
    Nutritarian and follower of Dr. Furhman

  • stephanie haughey says:

    Hello Max,
    Did Dr. Fuhrman bring up the importance of eating organic foods?
    Simply curious.
    Thank you for the great post.

    All the best,

    • Max Goldberg says:

      Hi Stephanie,

      Curiously, he mentioned nothing about organic food. My sense is that his agenda is more focused on getting people to eat plants than rather than pushing organic.

      As we all know, however, organic is superior to conventional and is what we should be eating.

      Live well,

  • Kristin Conant says:

    Hi Max,
    Thank you for spreading the word about Dr. Fuhrman’s ideas. My sister lost 90 lbs following his advice and she loves her new eating style. I improved my arthritis and people are routinely surprised by my energy levels (I’m 58) since I’ve changed my diet after going to a Dr. Fujrman lecture series two years ago. Mostly I love how good I feel eating this way!

    • Max Goldberg says:

      Hi Kristin,

      My pleasure! Great to hear about you and your sister. It is just amazing how much our diet influence our physical and mental health. Hopefully, more and more people are realizing this!

      Thanks for sharing.

      Live well,

  • Really interesting, especially about the onion and mushrooms. Did he say what is the best way to consume the chaga & reishi mushrooms? Tea, dried, fresh, or supplements? Thanks!

    • Max Goldberg says:

      Hi Lynda,

      He did not say but it would probably be easiest for most people to do the capsules. If you could do the fresh mushrooms/tea, that is ideal but you want to make sure you’re getting it from a good source.

      Live well,

  • TokyoVegan says:

    I greatly admire Dr. Fuhrman’s work and Whole Foods for assuming the lead in raising public awareness of healthy eating choices. Did Dr. Fuhrman mention his rationale for allowing consumption of animal products up to to 3 times a week, or is it merely because he considers it unavoidable?

    • Max Goldberg says:

      Hi William,

      My sense is that 0-3 times per week makes it more inclusionary and less radical/difficult for people. He probably thinks getting them to cut down on meat is a first and important step.

      Live well,

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.