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Organic Insider: Packaging Trends, Hits, and Misses with Becky Nelson of Bex Brands

One of the most important aspects of building an organic food brand is developing effective packaging.

What the box, bottle, bowl, bag, wrapper or pouch looks like and feels like plays a critical role in building brand loyalty, and organic companies should never underestimate just how attached consumers become to a brand’s packaging.

Wanting to get some expert insight on this subject, I spoke with Becky Nelson, partner at Bex Brands, one of the industry’s leading packaging and design firms. Its current roster list includes Suja, Foodstirs, Once Upon a Farm, Temple Turmeric, Big Tree Farms, Back to the Roots, Bonafide Provisions, and Chameleon Cold-Brew, among many others.

Becky Nelson talked to me about organic food packaging trends, hits, misses, and mistakes that brands make when coming up with their packaging.

To read my full interview with Becky, just sign up for a free trial of Organic Insider (no credit card required), and I will send it right over to you.

Wishing you a great day!

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

livingmaxwell: a guide to organic food & drink