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Whole Kids Foundation launches Sweepstakes for Youth Entrepreneurs focused on Healthy Eating

Whole Kids Foundation launches Sweepstakes for Youth Entrepreneurs focused on Healthy Eating

If we want to improve the way children eat, using capitalism as a tool to create this change is certainly one powerful way to do it. That is precisely what motivated the Whole Kids Foundation to launch its new #WholeKidsBiz sweepstakes, which is giving away $5,000 to student entrepreneurs. From March 18-25, students ages 11-18 […]

Whole Foods
LivingMaxwell.com

If we want to improve the way children eat, using capitalism as a tool to create this change is certainly one powerful way to do it.

That is precisely what motivated the Whole Kids Foundation to launch its new #WholeKidsBiz sweepstakes, which is giving away $5,000 to student entrepreneurs.

From March 18-25, students ages 11-18 can enter for a chance to win by submitting an under-three-minute video describing how their business or entrepreneurial school program is helping kids eat healthier in one of three areas: gardening, plant-forward cooking or nutrition education.

Not only are children and young adults showing an interest in healthy living at a much earlier age, but youth entrepreneurship — undoubtedly helped by the popularity of Shark Tank — is also on the rise.

According to the Gallup-HOPE Index, 77% of students in grades 5 – 12 say they want to be their own boss, 45% say they plan to start their own business, and 42% say they will invent something that changes the world.

“Students are taking the lead in powering real change in their communities and schools— whether it’s growing and selling vegetables from their school garden or incorporating vegetables into baked goods,” said Nona Evans, Executive Director of the Whole Kids Foundation, a non-profit arm of Whole Foods Market. “We’re excited to support entrepreneurial learning, as the critical thinking skills needed to be a successful entrepreneur will set up our next generation of leaders for success in whatever they aspire to.”

For the Whole Kids Foundation, whose mission is to improve children’s nutrition and wellness, this giveaway is a natural fit. And it is the first of many steps the foundation plans to take to support entrepreneurship, with the goal of building awareness of youth-led businesses and creating a pipeline for a future grant program for students.

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Protect Your Health and Buy Vani Hari’s Important New Book FEEDING YOU LIES

Protect Your Health and Buy Vani Hari's Important New Book FEEDING YOU LIES

After writing about the organic food industry for nearly a decade, I have come to learn one thing — there are many powerful corporations that will do whatever it takes to get you to continue eating their unhealthy products. Why? Money. These products can be easily produced, are highly profitable and provide little to no […]

Book Reviews Reviews
LivingMaxwell.com

After writing about the organic food industry for nearly a decade, I have come to learn one thing — there are many powerful corporations that will do whatever it takes to get you to continue eating their unhealthy products.

Why?

Money.

These products can be easily produced, are highly profitable and provide little to no nutritional value to consumers.

Given the profits at stake and with sales of these unhealthy foods rapidly losing market share to organic ones, these major corporations employ highly sophisticated and often very manipulative tactics that the average consumer is unaware of or cannot identify.

And that is why Vani Hari’s Feeding You Lies: How to Unravel the Food Industry’s Playbook and Reclaim Your Health is such a must-read. Read more »


RE Botanicals Becomes the First National, Certified Organic CBD Brand for US-Grown Hemp

RE Botanicals Becomes the First National, Certified Organic CBD Brand for US-Grown Hemp

As you may have already realized, CBD (short for cannabidiol — a cannabis compound) is exploding in popularity and is showing up in an increasing number of food, beverage and personal care products. Despite the explosion of CBD oils and CBD-infused drinks, almost all of these products do not contain the USDA organic seal. Boulder-based […]

Product Reviews Reviews
LivingMaxwell.com

As you may have already realized, CBD (short for cannabidiol — a cannabis compound) is exploding in popularity and is showing up in an increasing number of food, beverage and personal care products.

Despite the explosion of CBD oils and CBD-infused drinks, almost all of these products do not contain the USDA organic seal.

Boulder-based RE Botanicals has bucked this trend and has become the first national CBD brand to receive USDA organic certification for U.S.-grown hemp. Given who is behind RE Botanicals, the fact that it has achieved this milestone should not come as a surprise at all. Read more »


Once Upon a Farm and Nature’s Path Take a Stand for Kids on the Mexican Border

Once Upon a Farm and Nature's Path Take a Stand for Kids on the Mexican Border

In light of the heartbreaking tragedy taking place at the Mexican border, where kids have been separated from their parents, a few organic food companies have taken a stand. John Foraker, Co-Founder and CEO of Once Upon a Farm, who played the leading role in saving Ron Finley’s “Gangsta Garden” in South Central Los Angeles […]

Company Stories
LivingMaxwell.com

(Photo courtesy of the Texas Civil Right Project via Twitter)

In light of the heartbreaking tragedy taking place at the Mexican border, where kids have been separated from their parents, a few organic food companies have taken a stand.

John Foraker, Co-Founder and CEO of Once Upon a Farm, who played the leading role in saving Ron Finley’s “Gangsta Garden” in South Central Los Angeles last year, wrote a letter on LinkedIn, challenging and calling out his fellow CEOs for staying quiet on this issue. Read more »


MONDAY DEADLINE – Tell the EPA ‘No’ to the Super-Toxic Weedkiller Glyphosate (Monsanto’s RoundUp)

MONDAY DEADLINE - Tell the EPA 'No' to the Super-Toxic Weedkiller Glyphosate (Monsanto's RoundUp)

How can a super-toxic weedkiller — which is known to the State of California to cause cancer — be allowed to be sprayed on our nation’s food supply? It is an absolute outrage that our government is permitting this to happen, especially when the latest President’s Cancer Panel report said that 41% of Americans will […]

Environment EPA Government Pesticides
LivingMaxwell.com

How can a super-toxic weedkiller — which is known to the State of California to cause cancer — be allowed to be sprayed on our nation’s food supply?

It is an absolute outrage that our government is permitting this to happen, especially when the latest President’s Cancer Panel report said that 41% of Americans will get cancer and 21% of Americans will die from cancer.

Now is the time to tell our government ‘No’ to glyphosate, as it is considering to reapprove this toxic chemical for another 15 years.

We have until midnight on April 30th to let the EPA know that we want this chemical banned forever, and it is essential that everyone’s voice be heard. Read more »


Organic Insider: Key Trends and Full Recap from Indie Beauty Expo 2017

Organic Insider: Key Trends and Full Recap from Indie Beauty Expo 2017

Last week, I attended Indie Beauty Expo in New York City, an annual event that showcases independent beauty brands, with a very heavy emphasis on natural and organic. Even though food is the main emphasis of Living Maxwell, body care products represent an important and growing segment within the overall organic industry.

Indie Beauty Expo Trade Shows
LivingMaxwell.com

Last week, I attended Indie Beauty Expo in New York City, an annual event that showcases independent beauty brands, with a very heavy emphasis on natural and organic.

Even though food is the main emphasis of Living Maxwell, body care products represent an important and growing segment within the overall organic industry. Read more »


Best Trade Show Booths from Expo West 2017 – Kashi, Stonyfield, Gaia Herbs

Best Trade Show Booths from Expo West 2017 - Kashi, Stonyfield, Gaia Herbs

One of the most unheralded but important aspects of Natural Products Expo West are the trade show booths themselves. Some companies put a tremendous amount of thought and effort into their booths, and I like to acknowledge those brands that go above and beyond what is generally expected. As such, after each Natural Products Expo West, […]

Expo West Trade Shows
LivingMaxwell.com

One of the most unheralded but important aspects of Natural Products Expo West are the trade show booths themselves.

Some companies put a tremendous amount of thought and effort into their booths, and I like to acknowledge those brands that go above and beyond what is generally expected.

As such, after each Natural Products Expo West, I give awards to my the best trade show booths. For me, the themes of this year’s winners were originality, artistic creativity, and interactive experiences.

Here are my best trade show booths from Natural Products Expo West 2017.

KASHI

kashi-trade-show-booth-expo-west-transitional-organic

What might very well be the most unusual but arguably the most compelling trade show booth I have ever seen was from Kashi.

Not only was there no traditional booth, but the company wasn’t even passing out samples of its food! Literally, it had absolutely no samples to give out, which is unheard of at a food trade show. Read more »