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Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumers

Farmer Direct Organic is Raising the Bar When it Comes to Fair Wages for Growers and Traceability for Consumer

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever. Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the […]

Company Stories
LivingMaxwell.com

With more than 80% of U.S. consumers purchasing organic food on a regular basis, the industry continues to surge in popularity, and there are more organic brands – and choices – than ever.

Yet, when one takes a deeper look at what is happening behind the scenes, the picture is rather unsettling. Most notably, the farmers are suffering beyond imagination.

According to the USDA, projected 2019 median farm income was expected to be -$1,636, and a majority of farmers are forced to earn off-farm income to feed their families and keep their farms afloat.

Canada-based Farmer Direct Organic, a certified organic producer of grains, seeds and legumes, is acutely aware of this problem and is making it a cornerstone of the company’s operating philosophy. Read more »


Want to Learn More About the Vegan Ketogenic Diet? If So, You’ll Definitely Want This Book

Want to Learn More About the Vegan Ketogenic Diet? If So, You'll Definitely Want This Book

Everywhere you turn these days, you’ll find news and stories about the ketogenic diet. This low-carb, high-fat, high-protein diet is helping people lose weight and giving them much needed mental clarity. However, one of the misconceptions of the keto diet is that animal products are an essential component of it. And for people who only […]

Book Reviews Reviews
LivingMaxwell.com

Everywhere you turn these days, you’ll find news and stories about the ketogenic diet.

This low-carb, high-fat, high-protein diet is helping people lose weight and giving them much needed mental clarity.

However, one of the misconceptions of the keto diet is that animal products are an essential component of it. And for people who only eat plant-based, this can be quite disconcerting.

Along with her co-author Nicole Derseweh, my good friend Whitney Lauritsen — also widely known as the EcoVegan Gal — has just come out with a fantastic book called The Vegan Ketogenic Diet Cookbook, and it is a phenomenal resource for people looking to explore this lifestyle.

Not only does it clear up a lot of the confusion about the keto diet requiring the consumption of animal products, but it provides 75 delicious recipes. And when I was sent an early version of the book, I literally read it cover-to-cover in one sitting. I was that impressed by it. Read more »


DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

DOCUMENTARY: The Importance of REBBL With A Cause and the Possibility that it Inspires

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs. After all, these drinks are incredibly delicious and nutritious. And addictive. Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges.

Company Stories Media Movies Uncategorized
LivingMaxwell.com

When you mention the name REBBL to most people, the first thing that usually pops up is their favorite flavor of the company’s adaptogenic coconut elixirs.

After all, these drinks are incredibly delicious and nutritious. And addictive.

Yet, when you dig deeper and peel back the layers of this brand, a very inspirational story emerges. Read more »


Top 5 Organic Products from Natural Products Expo East 2019

Top 5 Organic Products from Natural Products Expo East 2019

As I do each year after Natural Products Expo East, I give awards for the best organic products of the show. This year, it was exceedingly difficult to narrow the list down to five, as I easily could have easily named at least twelve standout products, all of which demonstrated excellent innovation and had fantastic […]

Expo East Trade Shows
LivingMaxwell.com

As I do each year after Natural Products Expo East, I give awards for the best organic products of the show.

This year, it was exceedingly difficult to narrow the list down to five, as I easily could have easily named at least twelve standout products, all of which demonstrated excellent innovation and had fantastic taste.

Here are my top 5 organic products from Natural Products Expo East 2019 in Baltimore.

POZOLE BROTH BY OCEAN’S HALO

There may be organic brands that are more well-known or have been around longer but when it comes to product development, Ocean’s Halo is as good as anyone in the entire industry. Anyone.

Several of the broths from Ocean’s Halo easily could have made this list, but its new Pozole took home the award.

Pozole is a traditional Mexican soup, and this version is roasted with organic ancho peppers, kelp and loads of spices. Read more »



So, What’s It Like to Sell Dr. Bronner’s Products?


So, What's It Like to Sell Dr. Bronner's Products?

Dr. Bronner’s may very well be the most unique company in the entire organic industry. Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart. Most notably, the company gives 8.6% […]

Company Stories
LivingMaxwell.com

Dr. Bronner’s may very well be the most unique company in the entire organic industry.

Not only has it been producing super-high quality soaps, cleaning and personal care products, and coconut oils since 1948, but its unconventional approach and commitment to social and environmental issues truly set it apart.

Most notably, the company gives 8.6% of its revenues to hundreds of different causes. Yes, 8.6% of revenues — a staggering amount.

Led by its Cosmic Engagement Officer (CEO) David Bronner (above, right), this third-generation family company is incredibly committed to fair trade and regenerative organic agriculture and is one of the founders of the Regenerative Organic Certification; has been one of the main backers for the legalization of industrial hemp farming and supporters of Vote Hemp; advocates for the legalization of marijuana; helps fund research on psychedelics as a tool for healing trauma; donated millions of dollars over the years to push for GMO-labeling, on both the state and federal level; provides free health care to employees; puts caps on executive compensation; and so, so much more.

If there is a cause or political event that in some way impacts the organic industry, you can be assured that Dr. Bronner’s has made a statement about it or is involved in some capacity.

Given that this is such a unique brand, I wondered what it is like for the people who have to sell the company’s products to retailers — what do they talk about in the sales meetings, how much do the buyers already know, how much does the activism of the company matter, etc.

These were all questions that I posed to Director of Sales Marc De Rosa and Senior National Sales Manager Gina Coccari, two executives who were recently promoted to run the Dr. Bronner’s sales division. Read more »


TAKE ACTION: GMO Companies are Set to “Self-Regulate” Their Own GMOs

TAKE ACTION: GMO Companies are Set to "Self-Regulate" Their Own GMOs

(This article originally appeared on Organic Insider but because of its importance and urgency, it is being re-posted on Living Maxwell. Please become an Organic Insider subscriber today.) — In mid-June, President Trump received a tremendous amount of attention for signing an executive order directing the USDA, FDA and EPA to make it easier for […]

GMOs Government Health USDA
LivingMaxwell.com

(This article originally appeared on Organic Insider but because of its importance and urgency, it is being re-posted on Living Maxwell. Please become an Organic Insider subscriber today.)

In mid-June, President Trump received a tremendous amount of attention for signing an executive order directing the USDA, FDA and EPA to make it easier for genetically-engineering plants and animals to enter the food supply.

At face value, this seemed to be an ominous development. Yet, industry observers were not particularly impressed. Read more »


Low Sugar, Organic Powdered Mini Donuts — Foodstirs Introduces its Fantastic Junk-Free Bakery™

Low Sugar, Organic Powdered Mini Donuts -- Foodstirs Introduces its Fantastic Junk-Free Bakery™

For nearly all of us who have migrated to an organic lifestyle, the idea of incorporating powdered donuts or blueberry muffins into our diets is something we don’t even ponder. The artificial colors and flavors, the trans fats, the absurd amounts of sugar, the way this junk food makes us feel. Eating these products is […]

Product Reviews Reviews
LivingMaxwell.com

For nearly all of us who have migrated to an organic lifestyle, the idea of incorporating powdered donuts or blueberry muffins into our diets is something we don’t even ponder.

The artificial colors and flavors, the trans fats, the absurd amounts of sugar, the way this junk food makes us feel.

Eating these products is a memory of the past when we either didn’t care what we were consuming or were not aware of the harm that these foods were causing to our bodies. Read more »