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Better Choices

Why Organic Coffee is So Important

A girl I used to know in New York City was so fanatical about recycling that she would literally take empty bottles home from bars because she feared that they would be tossed in the garbage.

I’ll never forget the time when we were out one night and she started filling up her designer handbag with empty beer bottles, which weren’t even hers!  She was that committed to the environment.

Yet, when she drank her coffee each morning, organic coffee was never even a consideration.

Although I didn’t realize it at the time, this didn’t make much sense.  Why?

Because conventionally-grown coffee is incredibly unhealthy for people and the planet.

* In terms of chemicals, coffee is one of the most heavily treated crops of any agricultural commodity.

* In order to mass produce coffee, traditional growers often clear wide swaths of land, predominantly in the rainforest, where the crops receive direct sunlight all-day.  This all-day exposure to the sun weakens the immune system of the coffee crops and makes them more vulnerable to pests and insects.

Hence, it is one of the reasons that coffee requires such large amounts of pesticides and insecticides.  This also explains why shade is very important.

* Many of these pesticides and insecticides sprayed directly on the crops end up in the coffee that people drink on a daily basis and therefore harm our bodies.  These chemicals also cause damage to the soil and pollute the local water supply.

Furthermore, workers who have tremendous exposure to these chemicals suffer greatly.  Flower growers in Ecuador are a prime example of this.

* When the beans are harvested, they are washed with water.  This water, which now contains many different toxic chemicals, is released back into streams, rivers or whatever source it came from, possibly the soil.

* The clearing of fragile rainforests, where coffee is grown, represents an incredibly serious threat to global warming.  Read what Tom Friedman of the New York Times has to say about this.

Over the last forty years or so, approximately 2/3rds of the rainforest in Central America and Mexico has disappeared.

My apologies for all the bad news…..but here’s the good news.

* Organic farmers do not use harmful or super-toxic chemicals on their coffee crops.  The coffee that you drink is as “clean” as possible.  This means you are not putting dangerous pesticides or insecticides into your body each morning.

* The lack of pesticides do not destroy the soil, a critical factor in the nutritional value of all organic food.

* Most organic coffee is shade-grown and this directly impacts taste.  According to Silvia Covelli, CEO of True Origin Organics and a member of the Organic Coffee Collaboration, “the best tasting coffees are the ones that are shade-grown.  This is because coffee is a very aromatic plant and absorbs all the flavors and aromas from surrounding trees, such as plantains, cacao and fruits.  The exotic aromas come out when not exposed to chemicals.”

* Organic farmers nurture the environment and minimize soil erosion through re-forestation, the use of ecological methods to control pests, the recirculation of water whenever possible and the propagation of different species of native trees, which also provides important refuge for migratory birds.

* When you buy organic coffee, you are supporting farmers in many third world countries who are committed to the environment and are helping to promote biodiversity.

Just as recycling glass bottles is important, so is the choice you make each morning at the coffee counter. For you and the planet.

While there are many, many brands of organic coffee and each person is partial to a specific flavor profile, one excellent company is Equal Exchange.

Click HERE for their fair trade, certified organic, whole bean breakfast blend.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Living Maxwell

Better Choices

Pure Rooms are a MUST for Wellness-Minded Travelers

Having recently returned from Natural Products Expo West, a very intense and long five days visiting hundreds of trade show booths and meeting with dozens and dozens of people, one thing is very clear — I felt incredibly fortunate to have stayed in a Pure Room.

Launched by a company called Pure Wellness, a Pure Room is an extremely unique hotel offering that is addressing the needs of wellness-minded travelers in a way that I have never seen before. For people who place a serious priority on health, such as myself and many Living Maxwell readers, it is reassuring to know that this lifestyle can be maintained when on the road.

And now that I have stayed in a Pure Room on three separate occasions — most recently at two different hotels in the Los Angeles area for Natural Products Expo West — these hotel rooms have completely changed the way that I think about travel and how I book my accommodations.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Better Choices

Top 10 Herbs by Nutrient Density

By now, many of you may be familiar with the “ANDI Scores” when you walk into the produce section of Whole Foods Market.

Created by Dr. Joel Fuhrman, ANDI stands for “Aggregate Nutrient Density Index” and ranks a food’s nutrient density on a scale from 1 to 1000.

The ANDI scores are calculated by evaluating an extensive range of micronutrients, including vitamins, minerals, phytochemicals and antioxidant capacities, and by dividing the nutrient level of a food by its caloric content (N/C).

For context, kale, a dark leafy green, scores 1000 while soda scores 1.

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Living Maxwell

Better Choices

Study: Organic Ketchup Has Higher Levels of Antioxidants than Conventional Ketchup

Last year, I wrote about a groundbreaking study from Washington State University that said that organic strawberries have higher antioxidant activity and concentrations of ascorbic acid than conventional strawberries.

This research was the subject of much conversation in the organic industry because now we could point to objective, independent research that validated the superiority of organic.

Well, for those who still don’t believe that organic is a better option, maybe a recently released report from Spain will make them think differently.

In a study performed at the University of Barcelona Science and Technology Centres and reported in the Journal of Agricultural and Food Chemistry, ketchup made from organic tomatoes proved to have higher levels of polyphenols than ketchup made from conventional tomatoes. (Polyphenols are biomolecules with antioxidant properties and protective effects in the human body.)

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livingmaxwell: a guide to organic food & drink