Organic Avenue, an organic take-out place that sells pressed juice, juice cleanses and raw vegan food, now has a presence at Fashion Week.
Needless to say, this is a very positive development. For the many people who work during Fashion Week (fashion journalists, buyers, models, etc.), their days consist of running from show to show to show to show with little to no time to eat well.
Organic Avenue has set up a pop-up juice bar in Lincoln Center, the new location of Fashion Week, so that these individuals can get some proper nutrition when they are on the run.
The limited menu includes: watermelon juice, coconut water, green juice (Green Love), cacao smoothies, gazpacho, lemon lime shakes and purified alkaline water.
Organic Avenue at Fashion Week is a phenomenal sight and a continuation of a very promising trend that I am seeing – organic restaurants expanding to non-traditional venues.
Stonyfield Cafe, an organic/natural cafe, set up shop at the US Open tennis tournament this year and organic food trucks are popping up all over the place.
If you are at Fashion Week at Lincoln Center and or are in the Upper West Side in Manhattan, stop by Organic Avenue’s juice bar.
It is located in the lobby at Alice Tully Hall, located on Broadway between 65th and 66th.