No one blinks when you now talk about buying organic food online.
However, this was hardly the case a decade or so ago when food was almost entirely purchased at some type of retail location.
And there may be very few people in the country that know more about selling organic food directly to consumers than Michael Joseph, who is the founder of three direct-to-consumer organic food companies.
His most recent startup, Green Chef, raised more than $70 million in venture capital funding and grew to become the country’s leading organic meal kit service. Last year, Green Chef was sold to Hello Fresh, a publicly traded meal kit company, for an undisclosed amount.
In this wide-ranging conversation on The Living Maxwell Podcast, I spoke with Michael Joseph about how Green Chef got started, the company’s incredibly rapid growth, his experience in raising tens of millions of dollars in flip flops (yes, it’s true), how the company brought unique digital marketing experience to this sector, and whether the meal kit space is actually a viable business or not.
Despite its struggles as of late, including the poor performance of the Blue Apron IPO, the meal kit industry remains a real interest to many people, and there are very few individuals that can speak to the nuances of this sector better than Michael Joseph — an extremely dynamic, charismatic and successful organic food entrepreneur.
Resources and Notes from the Show
Michael Joseph – LinkedIn
Sponsor of this Episode
This week’s episode of The Living Maxwell Podcast was sponsored by my friends at Intellipure.
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