Last week in Organic Insider, I broke the story about how CEO Sheryl O’Loughlin, who had been leading the company for the past four years, was stepping down from her position.
Sheryl and her team approached me to write this piece, and a day after the story was released, I was able to get Sheryl on The Living Maxwell Podcast to discuss this more.
In our wide-ranging conversation, we talked about why she left REBBL, how the company was started, REBBL’s Brazil nut project in Latin America, her long-time interest in human rights, and how she overcame some serious personal struggles.
What was particularly revealing was when Sheryl went into detail about a very difficult — and controversial — decision that she made early on in her tenure as CEO. This really tested the relationship between her and company founder David Batstone for about 6 months, but it proved to be a defining moment for REBBL and changed the trajectory of the company.
At the very end of our interview, I share a story with Sheryl that she had never heard before, and it was one where her act of kindness touched me in a profound way. To be honest, I got pretty choked up while recounting this.
For those of us who have interacted or worked with Sheryl, it is a unanimous sentiment about what a unique and special human being she is. Sheryl is incredibly open, forthcoming and vulnerable — something quite rare among CEOs – and she will be extremely missed.
Resources and Notes from the Show
The story about REBBL’s banana nut protein drink.
David Batstone, Founder of Not for Sale and REBBL
Palo Hawken, Chief Innovations Officer and Co-Founder of REBBL
Mark Wexler, Executive Director of Not for Sale
Sponsor of this Episode
This week’s episode of The Living Maxwell Podcast was sponsored by my friends at Intellipure.
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