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Organic Insider

Better Choices

Is Non-GMO Better Than Organic?

In a recent online survey of a 1,000 health-conscious consumers conducted by Market LOHAS – Mambo Sprouts Marketing Research, it was found that 80% of shoppers seek out non-GMO products, with 56% saying non-GMO was key to brand buying versus 52% for organic.

Hence, a product that has the words “Non-GMO” on its packaging is going to carry more weight with consumers than “Organic”.

On many levels, this is incredibly worrisome, mostly because shoppers are making the absolute wrong and unhealthy decision at the supermarket.

Here are my overall thoughts.

1) In retrospect, we shouldn’t be too surprised with these results. If you combine all of the backlash against GMOs on social media and the 26 states that are trying to approve GMO-labeling bills, the awareness of GMOs has never been higher.

As such, people are increasingly making it a priority to avoid to avoid GMOs. And rightly so.

2) While the numbers shouldn’t come as a great surprise, they are alarming nonetheless.

For quite some time, I have believed that many people view non-GMO as an equal or adequate substitute for organic. Yet, the data from this poll is indicating something even worse – that people view non-GMO as superior to organic.

Yet, nothing could be further from the truth.

GMOs, toxic pesticides, synthetic fertilizers, and artificial colors & flavors are all prohibited under USDA organic regulations.

Yet, all that a “Non-GMO” label means is no GMOs. Nothing else.

While there are a few independent organizations that certify and have standards regarding the “Non-GMO” label, such as the Non-GMO Project, the federal government has done nothing in regards to regulation and enforcement of the “Non-GMO” label.

Therefore, companies can slap the “Non-GMO” label on its packaging without any need for independent, third-party testing.

Even if a product has received certification from the Non-GMO Project, super-toxic chemicals and other risky substances and methods could still have been used in the production process.

3) We still have a long way to go in educating people about Organic vs. Non-GMO.

What makes this even more challenging, however, is that the organic industry is heavily focused on changing the public’s perception that “Natural” is better than “Organic”, as evidenced by the recent advertising campaign The Natural Effect.

IN CONCLUSION

One of the unintended consequences in our battle against GMOs and for GMO-labeling is that people have come to view the “Non-GMO” label as superior to the “Organic” label. This is a very serious mistake.

Consumers need to know that that if they can purchase a product that is both organic and non-GMO, that is best of both worlds. However, organic should always be the first thing that they look for.

Needless to say, the data from this poll was a real eye-opener, and hopefully it will start the conversation as to how we can go about reversing this unsettling trend.

And in case you missed it, be sure to take a look at my 5 Essential Ways to Avoid GMOs.

A message from Tradin Organic

How Tradin Organic is Helping Coconut Farmers in The Philippines

For more than a decade, Tradin Organic has been working with local partners in The Philippines to bring a diversified range of organic products to the market, such as coconut oil, tropical fruits and even cocoa.

The company is helping to support local farmers by assisting them with technical support and organic certification, in addition to paying Fairtrade premium on top of the organic premium.

Learn more.

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Organic Insider

Better Choices

Study: Organic Tomatoes Contain More Antioxidants than Conventional Ones

In yet another study, we have more evidence that organic is a healthier choice.

A report out of the University of Barcelona claims that organic tomatoes have a higher amount of antioxidants than conventional tomatoes.

Researchers used liquid chromatography coupled to mass spectrometry to determine that organic tomatoes have a greater amount of phenolic compounds or polyphenols. Polyphenols, which are natural antioxidants of plant origin, are associated with the prevention of cardiovascular and degenerative diseases, and some forms of cancer.

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A message from Tradin Organic

Why Tradin Organic is Prioritizing Regenerative Organic Farming

At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients — for now and for future generations.

And in Sierra Leone, we have grown the world’s first Regenerative Organic Certified cacao.

Learn more.

Living Maxwell

Better Choices

Another Reason to Eat Organic — No Potassium Bromate in Your Bread

If you are a bread lover, which so many of us are, there is just another reason why you should be eating organic: potassium bromate.

Potassium bromate is an additive used in flour which strengthens the dough and allows it to rise higher. Furthermore, it gives the finished bread an appealing white color.

But, the problem is that this additive is also linked to cancer.

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Living Maxwell

Better Choices

Pure Rooms – Setting a New Standard for Healthy Traveling

For those of us who are extremely committed to health and wellness, the reality is that maintaining this lifestyle is very difficult when traveling.

At home, we have much greater control over our environment, but we lose that control when we go on the road, regardless of how aesthetically pleasing the living conditions may be.

Fortunately, the world is starting to change, and there are now businesses entirely focused on meeting the needs of the wellness-minded traveler.

One such company that I recently discovered is Pure Wellness, whose main offering is a Pure Room — a hotel room unlike anything I have seen before.

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livingmaxwell: a guide to organic food & drink