A recent study conducted by Harris Interactive, on behalf of Whole Foods Markets Inc., showed that Americans continue to spend money on organic food, in spite of the challenging economy.
Out of the more than 2,000 individuals surveyed,
– Nearly 3 out of 4 people wouldn’t compromise on the quality of the food that they buy.
– 72% of the respondents said they would continue to buy the same amount of natural and/or organic food as they always have.
– 24% of people said natural and/or organic food would make up more than a quarter of their total household food purchases this year.
The following results were particularly notable. Read more »