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Is Whole Foods “Brandwashing” Us?

Is Whole Foods "Brandwashing" Us?

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company. As Martin Lindstrom […]

Book Reviews Expo West NYC Pesticides Whole Foods
LivingMaxwell.com

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company.

As Martin Lindstrom correctly points out, Whole Foods is very strategic in how it merchandises its products. A few examples that he mentioned were:

– Putting flowers by the entrance. These are called “symbolics”,  and they evoke freshness and “prime” us as we begin our shopping.

– All of the signs in the produce and fruit section are written on black slate with chalk, a tradition of European marketplaces. Apparently, marketers refers to this tactic as “farmgate”, so that consumers think a farmer just drove up and dropped off the vegetables. Read more »


Fearless Makes a Truly Fantastic Organic Chocolate Bar

Fearless Makes a Truly Fantastic Organic Chocolate Bar

When I go to the organic trade shows twice a year, I see hundreds and hundreds of products. Many of the products I am already familiar with but some are brand new. And in this category of brand new products, there are always a few that make a long-lasting impression. Fearless Chocolate happens to be […]

Chocolate Expo West Raw Food
LivingMaxwell.com


When I go to the organic trade shows twice a year, I see hundreds and hundreds of products.

Many of the products I am already familiar with but some are brand new. And in this category of brand new products, there are always a few that make a long-lasting impression.

Fearless Chocolate happens to be one of those organic products, which I encountered at the 2011 Expo West show in Anaheim, CA, and I vividly remember not being able to stop eating it.

While I favor raw chocolate over non-raw chocolate, because it tastes so much more light and healthy, the Fearless Chocolate Matcha Green Tea Peppermynt was something special.

The combination of green tea and peppermint, both of which I am a huge fan, was what made this chocolate bar so refreshing, compelling and unusual. Read more »


Top 5 Non-Food Organic Products of Expo East 2011

Top 5 Non-Food Organic Products of Expo East 2011

For the most part, I only cover organic food products here on livingmaxwell, yet I fully understand that living well incorporates a lot more than just food. While organic food is the primary motivation for me attending the Natural Products Expo East and Natural Products Expo West Trade Shows, I also come across many non-food […]

Expo East Water
LivingMaxwell.com

For the most part, I only cover organic food products here on livingmaxwell, yet I fully understand that living well incorporates a lot more than just food.

While organic food is the primary motivation for me attending the Natural Products Expo East and Natural Products Expo West Trade Shows, I also come across many non-food products that organic consumers ought to know about.

These five really captured my attention at last week’s Expo East in Baltimore. Read more »


Inn at the Black Olive in Baltimore is the Most Organic Hotel I’ve Ever Visited

Inn at the Black Olive in Baltimore is the Most Organic Hotel I've Ever Visited

When I attended Natural Products Expo East, I stayed at the Inn at the Black Olive, a 12-suite boutique hotel in Baltimore. I had heard about the Inn at the Black Olive several months ago from David Wolfe when he was in town giving a seminar at Organic Avenue. David Wolfe couldn’t stop raving about […]

Expo East Organic Hotels Organic Restaurants
LivingMaxwell.com

When I attended Natural Products Expo East, I stayed at the Inn at the Black Olive, a 12-suite boutique hotel in Baltimore.

I had heard about the Inn at the Black Olive several months ago from David Wolfe when he was in town giving a seminar at Organic Avenue.

David Wolfe couldn’t stop raving about it and told everyone how the owner of the hotel made fresh juice for him and Woody Harrelson at 3:30AM.

Given that Expo East was in Baltimore this year, instead of Boston, I knew that this was absolutely the place I had to stay. Read more »


Top 5 Organic Products from the 2011 Natural Products Expo East Trade Show

Top 5 Organic Products from the 2011 Natural Products Expo East Trade Show

I just returned from Baltimore where I attended the 2011 Natural Products Expo East Trade Show, one of the biggest organic food trade shows of the year. There were many fantastic organic food products that I saw but these five really captured my attention. KUR ORGANIC DELIGHTS – BROWNIE The Kur Organic Delights Brownie was […]

Expo East Superfoods Superfruit
LivingMaxwell.com

I just returned from Baltimore where I attended the 2011 Natural Products Expo East Trade Show, one of the biggest organic food trade shows of the year.

There were many fantastic organic food products that I saw but these five really captured my attention.

KUR ORGANIC DELIGHTS – BROWNIE


The Kur Organic Delights Brownie was one of the first foods that I sampled at Expo East and the taste absolutely blew me away. Read more »


My Organic Lunch Yesterday at Liquid Earth

My Organic Lunch Yesterday at Liquid Earth

I am in Baltimore attending Natural Products Expo East, one of the biggest organic trade shows of the year. During the first day of the show yesterday, I dashed out and grabbed lunch at Liquid Earth, an organic restaurant and juice bar near my hotel. Here is what I had. DOUBLE SHOT OF WHEATGRASS

Expo East Restaurant Visits/Pictures
LivingMaxwell.com

I am in Baltimore attending Natural Products Expo East, one of the biggest organic trade shows of the year.

During the first day of the show yesterday, I dashed out and grabbed lunch at Liquid Earth, an organic restaurant and juice bar near my hotel. Here is what I had.

DOUBLE SHOT OF WHEATGRASS

Read more »


Just Arrived in Baltimore for Natural Products Expo East 2011

Just Arrived in Baltimore for Natural Products Expo East 2011

I just got into Baltimore to attend Natural Products Expo East, one of the two biggest trade shows in the organic industry, and I am incredibly excited about this year’s show for several reasons. One, I am speaking on a panel tomorrow at 4PM called “Allergens, Additives and Special Diets” – the first time that […]

Expo East Expo West
LivingMaxwell.com

I just got into Baltimore to attend Natural Products Expo East, one of the two biggest trade shows in the organic industry, and I am incredibly excited about this year’s show for several reasons.

One, I am speaking on a panel tomorrow at 4PM called “Allergens, Additives and Special Diets” – the first time that I have been asked to speak at either Expo East or Expo West.

I’ll be covering various topics including: organic vs. natural, the relationship of GMOs and allergies, the different organic labels, and how retailers can better educate consumers about organic.

Ever since I started livingmaxwell less than two years ago I had always been hoping that one day I would get to take part in a panel. Now it is happening.

Two, I am staying at the most organic hotel I have ever come across in my life called the Inn at the Black Olive. This place is AMAZING!  I checked in a little while ago and am so over-the-top impressed. Read more »